SEO Part 2: Technical Optimisation on Shopify

09/11/20 • 42 min

What's the use of having a highly optimised set of products and categories if Google can't read them? Or if pages take forever to load and customers start going elsewhere. All your hard work is lost!
This week our host, Nick Trueman, caught up with technical SEO expert Chris Long from Go Fish Digital ( https://gofishdigital.com/ ) based in the United States. The focus of this episode is around the easy and more complicated things you can optimise for SEO.
Tune in to get your todo list of things to implement or learn, and then implement.
Stay tuned for Part 3 next week on Content Optimisation for SEO.

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Previous Episode

SEO Part 1: Keywords - With special Guests, Chris Laas

Imagine if you could know EXACTLY what people wanted. The wordings they used, when they search...etc. Well, that does exist and it's called a 'keyword'.
Keywords are the crux of all SEO. They teach you about your customers and, therefore, what to optimise your website for.
In this episode we interview Chris Laas - both an experienced Ecommerce business owner and digital agency partner. Chris knows all there is to know about understanding customer intent and selling them a product.

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Next Episode

SEO Part 3: Content Optimisation on Shopify

You may have heard that 'content is king' in SEO. This is both true and false, depending on the scenario, your business and your SEO strategy.

In this episode, our host - Nick Trueman - will outline what 'content' really is and his top 10 tips (plus a bonus) on how to optimise the content of your website for better SEO performance.
Be sure to check out episodes 1 and 2 of this series if you haven't, as this episode may not make much sense without the other parts.

If you want to work with Nick and his team in London on your SEO, feel free to get in touch with them at: https://spec.digital

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