#175: Nick Childs – Creative Neuroscience, Co-Founder of DIRT

Explicit content warning

12/22/21 • 55 min

3 Listeners

Nick Childs, the Co-Founder and Chief Creative Officer of DIRT, joins the show to share his journey from creating Super Bowl ads to measuring the neuroscientific reactions of consumers. Hear how DIRT uses biometric sensors to measure consumer reactions to ads, the Galvanic Skin Response, secret to pulling off a great Super Bowl ad, best part of film festivals, and story behind the E-Trade baby. Connect with Nick at WeAreDIRT.com and on Twitter at @NickChilds

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#174: Dr. Willard Wigan MBE – The World’s Greatest Micro-Sculptor

Dr. Willard Wigan MBE, The World's Greatest Micro-Sculptor, joins the show to share his journey from being made fun of for having Autism and Dyslexia to setting Guinness World Records and receiving an MBE from the Queen for creating the tiniest masterpieces on the planet. Hear how he started creating micro-sculptures, kept going smaller and getting better, the turning point, stories behind his most memorable sculptures, and inspiration from his mom. Connect with Willard at WillardWiganMBE.com and on social media

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