Launching a Product and Brand While Creating a Community of Passionate Superfans with Sandra Lea Murray from Luxey Cup

10/28/21 • 35 min

Started from an idea and a Kickstarter, and now they're here: with a full product line of amazing products and a cult of loyal customers who keep coming back again and again. Listen to hear how Sandy and her team went from the first design to a full-fledged scaling business and the tools and tricks that got them there.
Sandy's Recommendations:

Autocad 3:50
Kickstarter 4:24
Shopify 7:30
Okendo 9:20
Smile 10:30
Gorgias 14:45
Starshipit 18:50
Instafeed 20:50
Bundles 21:40
Shipbob 26:30
Grace Space 30:25
One Giant Mind 31:15
Afterpay 32:10

Autocad 3:50
Kickstarter 4:24
Shopify 7:30
Okendo 9:20
Smile 10:30
Gorgias 14:45
Starshipit 18:50
Instafeed 20:50
Bundles 21:40
Shipbob 26:30
Grace Space 30:25
One Giant Mind 31:15
Afterpay 32:10

Previous Episode

The Apps and Email Flows You Need as a Wholesale Ecommerce Brand with Vira Sadlak and Alissa Taggart from Flowium

The team at Flowium knows ecommerce emails like it's their job. It's literally their job. Alissa and Vira share some of their must-have app picks for brands that are getting into ecommerce wholesale channels, as well as some of the email flows they've seen work the best at driving sales and retention.
Alissa and Vira's recommendations:

Recommended Email Flows:

Welcome 12:52
Exit Intent 15:50
Abandon Cart 18:14
Post-purchase 18:55
Win back 22:20
List cleaning/sunset 22:50

Next Episode

Growing through Community Power during a Pandemic with Flo Kwok from PressOn Nails

After seeing a dramatic increase in interest for an at-home nail treatment that could rival the salon experience, Flo and Kelly found the perfect solution: semi-cured gel nails that looked great and lasted forever compared to nail polish. So they launched a Shopify store, marketed to their audience, and hit the ground running. 💅
Flo's Recommendations: