Building Business through Relationships with Mo Bunnell

11/14/24 • 29 min

Welcome to the What's Next! Podcast with Tiffani Bova.

I have the pleasure of welcoming Mo Bunnell to the show today. He helps complex organizations grow by scaling business development skills and creating a growth-oriented culture. He's the founder of Bunnell Idea Group (BIG), which has trained tens of thousands of professionals at hundreds of organizations. He is the author of The Snowball System and has a new book out called Give to Grow: Invest in Relationships to Build Your Business and Your Career.

THIS EPISODE IS PERFECT FOR... anyone looking to grow their business and deepen client relationships in a more meaningful, human-centered way.

TODAY’S MAIN MESSAGE... in this day and age, business development isn’t about deals but relationships. Mo dives into this approach and explores how to build authentic, lasting relationships that add real value and, ultimately, drive growth.

Key Takeaways:

Mo’s 3-step process to collaborate better and drive more revenue: fall in love with their problem, give them the experience of working with them, and make a recommendation.
The skills you need to do the work after you get the “yes” are the opposite of the skills you need to get the “yes.”
Those who identify where the decision makers see value and attach to it will find the magic.
Relationship building takes time and effort. Mo recommends quarterly audits to strategically delegate or automate tasks to create more space for relationships.

WHAT I LOVE MOST... take a few minutes to make a list of the 10-15 relationships that are the most important to your future success. Mo says these are the relationships you should be focused on developing now.

Running Time: 29:34

Find Tiffani Online:

Find Mo Online:

Mo’s Book:

Welcome to the What's Next! Podcast with Tiffani Bova.

THIS EPISODE IS PERFECT FOR... anyone looking to grow their business and deepen client relationships in a more meaningful, human-centered way.

Key Takeaways:

Mo’s 3-step process to collaborate better and drive more revenue: fall in love with their problem, give them the experience of working with them, and make a recommendation.
The skills you need to do the work after you get the “yes” are the opposite of the skills you need to get the “yes.”
Those who identify where the decision makers see value and attach to it will find the magic.
Relationship building takes time and effort. Mo recommends quarterly audits to strategically delegate or automate tasks to create more space for relationships.

Running Time: 29:34

Find Tiffani Online:

Find Mo Online:

Mo’s Book:

Previous Episode

Becoming Future Ready with Frederik Pferdt

Welcome to the What's Next! Podcast with Tiffani Bova.

This week, I’m excited to welcome Frederik Pferdt to the show. He’s the former Chief Innovation Evangelist at Google where he helped shape one of the most fabled creative cultures in the world. He founded Google's Innovation Lab, where he trained tens of thousands of Googlers to develop and experiment with cutting-edge ideas and taught groundbreaking classes on innovation and creativity at Stanford for more than a decade. He has a new book out called What's Next Is Now: How to Live Future Ready.

THIS EPISODE IS PERFECT FOR... anyone eager to learn how to proactively create their future and develop a growth-oriented mindset.

TODAY'S MAIN MESSAGE... in this inspiring conversation, Frederik dives into what it means to live future-ready. He believes we each have the power to intentionally shape the future instead of waiting for it to happen. Frederik introduces his six principles that help shift to this way of thinking.

Key Takeaways:

The future isn’t something that happens to you. You have the power to create it.
We talk a lot about mindset, but Frederik introduces the idea of “mindstate” and our ability to influence a moment.
When you pay attention to your choices throughout your day and week, you’ll quickly notice that your future isn’t predetermined but something you’re actively creating.
Some situations are out of our control, but we can always control our responses and outlook.

WHAT I LOVE MOST... the sixth principle, Dimension X, or your superpower. Discovering your strengths takes time, reflection, and sometimes courage, but when you incorporate them into the way you see the future, you’re able to impact the world in a unique way.

Running Time: 27:13

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NextLetter

Frederik’s Book:

What's Next Is Now: How to Live Future Ready

Next Episode

RELOAD: The Human Side of Marketing and Growth with Mayur Gupta

Welcome to the What's Next! Podcast with Tiffani Bova.

This week, I wanted to bring back a conversation I shared a while back with the first What’s Next guest to be quoted in my book, Growth IQ. Mayur Gupta is the Chief Marketing Officer at Freshly, leading a team of marketers to make Freshly an iconic brand and drive breakthrough growth. Before Freshly, Mayur was the Global VP for Growth & Marketing at Spotify, the Chief Marketing Officer at Healthgrades, and the first-ever Global Chief Marketing Technologist at Kimberly Clark, one of the largest global consumer packaged goods companies. In 2014, Mayur was recognized as one of the “40 under 40” leading marketers in the industry by Brand Innovators, was profiled by the Harvard Business Review and the Economist as the model Chief Marketing Technologist, and also received the CMO Programmatic Award by the CMO Club. He sits on the Board of Directors of Adtalem (NYSE:ATGE) and D’Addario (private), guiding the C-Suite in their digital transformation.

THIS EPISODE IS PERFECT FOR... marketers looking for a master class of modern marketing and how to create an experience that will influence, inspire, and change a human life from one of the quintessential marketers of our time.

TODAY’S MAIN MESSAGE... Mayur brings his engineering mind to the world of marketing. His message? Your internal culture–your company culture–is key and central to the culture you are trying to build around your product. It’s important and indispensable to use everything at your disposal: math, science, and research. But ultimately, it’s all about being customer-focused, authentic, and transparent. At the core of any well-rounded, successful, and long-lasting organization is a human-centric strategy that is sincere and authentic. Your goals as an organization should always be customer-focused, and that starts within your organization with your very first customer, your employee. You cannot be customer-focused if you do not first care for and about the people you work with, because they are the brand.

WHAT I LOVE MOST... Mayur’s transparency on the fact that this is all a journey and things in our industry continue to change based on what the customer wants from us.

Running time: 36:07

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