Aligning Every Level for Growth with Scott Edinger

02/08/24 • 29 min

Welcome to the What's Next! Podcast with Tiffani Bova.

This week, I’m joined by Scott Edinger.

Scott is a consultant for leading business growth and is trusted by clients in the Fortune 50 and across the globe. He has worked with CEOs and senior leaders to develop pragmatic strategies and execute approaches to drive top and bottom-line results. He's written three books. His latest, The Growth Leader, is out now and is a Wall Street Journal and USA Today bestseller. He creates positive change for clients and is recognized as an expert in the intersection of leadership, strategy, and sales.

THIS EPISODE IS PERFECT FOR... anyone who wants to learn how to close the gap between the C-Suite and the sales team to create profitable growth.

TODAY’S MAIN MESSAGE... sales teams are often divorced from talks about strategy, yet the sales process is where strategy is executed. It’s where everything comes to life. In fact, interactions with salespeople drive 25-53% of decisions! In this episode, Scott discusses why it’s so critical to not treat sales as an afterthought and how to effectively include it in planning.

WHAT I LOVE MOST... it’s the responsibility of a leader to inspire every level of the organization, yes sales, but also product developers, marketers, finance, legal, and customer service teams, to understand the value they bring to the customer.

Running Time: 28:59

Find Tiffani Online:

Find Scott Online:

Scott’s Book:

Welcome to the What's Next! Podcast with Tiffani Bova.

This week, I’m joined by Scott Edinger.

THIS EPISODE IS PERFECT FOR... anyone who wants to learn how to close the gap between the C-Suite and the sales team to create profitable growth.

Running Time: 28:59

Find Tiffani Online:

Find Scott Online:

Scott’s Book:

Previous Episode

RELOAD: Leaders are Storytellers of Meaning and Purpose with Michael Chavez

Welcome to the What's Next! Podcast with Tiffani Bova.

This week I’m bringing back an insightful conversation with Michael Chavez that every leader can benefit from.

Michael is the Global Managing Director of Duke Corporate Education, part of Duke University. He joined Duke in 2006 and held various leadership roles before becoming the CEO in 2016. Before Duke, Michael spent over five years as the founding member of a successful startup and was the Director and Senior Learning Consultant at Coca-Cola Company. Today, Michael's research focuses on how leaders can most effectively shape, institutionalize, and lead from a shared organizational purpose.

THIS EPISODE IS PERFECT FOR... leaders, especially those in the middle of an organization, who want to reconnect with their own sense of purpose to inspire those around them to do the same.

TODAY’S MAIN MESSAGE... leadership and purpose play an even larger role than ever within a company looking to drive change. Because of this, a new kind of leader has emerged, the “center manager,” or someone at the center of the organization, who is managing up and managing down at the same time. These center managers face tremendous tension from all over the organization that they have to navigate.

Leaders are the storytellers of purpose and meaning. Purpose is what drives people to feel like they're part of something larger and more important than themselves. Michael believes, and I agree, that purpose is the stabilizing factor over initiatives or strategies that are disrupting the workforce faster than people can process the information.

WHAT I LOVE MOST... purpose galvanizes and motivates people to bring their best selves every day. Leaders are the makers of meaning because they are the ones who inspire people to be more engaged, which leads to a much better workplace.

Running Time: 37:25

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Next Episode

RELOAD: Who's on Your Team with Adam Grant

Welcome to the What's Next! Podcast with Tiffani Bova.

Adam Grant is a leading voice on organizational psychology and I know many of you resonate with his ideas, which is why I’m so eager to replay a conversation I had with Adam a while back.

Adam is an expert on finding motivation and meaning and living more generous and creative lives. He's been recognized as one of the world's 10 Most Influential Management Thinkers and Fortune's 40 under 40. He's the author of three New York Times bestsellers: Give and Take, Originals, and Option B. Adam now hosts WorkLife, a TED original podcast after his TED talk got over 12 million views.

THIS EPISODE IS PERFECT FOR... team members and team builders.

TODAY’S MAIN MESSAGE... Adam’s research shows that interpersonal interactions that a difference in our success. At various points in our day, humans operate in three realms:

A giver, or people who ask what can I do for you?
A taker, someone who asks what can you do for me?
Matchers, who follow the law of reciprocity.

Yes, there are grey areas, but people usually fit in one of these categories.

One would think that placing a group of givers on a team would guarantee a culture of givers, but that’s not the case. Yet, when you have a team of takers, more harm is done than good. Adam believes it’s more important to screen out takers, leaving a good mix of givers and matchers.

Forming teams is more than finding similarities or matching “culture fit.” Forming teams is an important skill that finds differences and diversity of thought and identifies the holes in current teams.

WHAT I LOVE MOST... Adam’s work around being better teammates and better individuals in our home and work life is inspiring. He forces us to think if we are a giver, a taker, or a matcher. How are we adjusting each day to bring our best selves to our day? This is an important question to ponder and to try to implement in your life.

Running time: 26:42

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