Ep. 35: On redefining customer proposition with Michelle McEttrick, Primark
11/27/24 • 38 min
In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to Primark's Chief Customer Officer, Michelle McEttrick, about pivoting from a 'no marketing' approach to brand building to redefine customer proposition and grow in new markets.
Subscribe to the WFA #BetterMarketing podcast on:
-Apple: https://apple.co/3IHnh6Z
-Spotify: https://spoti.fi/3ZvNpro
-YouTube Music: https://bit.ly/47eQTTj
-YouTube Video: https://bit.ly/4idYNB6
In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to Primark's Chief Customer Officer, Michelle McEttrick, about pivoting from a 'no marketing' approach to brand building to redefine customer proposition and grow in new markets.
Subscribe to the WFA #BetterMarketing podcast on:
-Apple: https://apple.co/3IHnh6Z
-Spotify: https://spoti.fi/3ZvNpro
-YouTube Music: https://bit.ly/47eQTTj
-YouTube Video: https://bit.ly/4idYNB6
Previous Episode
Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA
In episode 34 of the Better Marketing Pod, David Wheldon speaks to AXA Group Head of Communication, Brand and Sustainability, and a member of the AXA Management Committee, Ulrike Decoene.
Subscribe to the WFA #BetterMarketing podcast on:
-Apple: https://apple.co/3IHnh6Z
-Spotify: https://spoti.fi/3ZvNpro
-YouTube Music: https://bit.ly/47eQTTj
-YouTube Video: https://bit.ly/4idYNB6
Next Episode
Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot
In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to marketing guru, Mark Ritson, and his AI-generated alter ego, the Ritbot.
Subscribe to the WFA #BetterMarketing podcast on:
-Apple: https://apple.co/3IHnh6Z
-Spotify: https://spoti.fi/3ZvNpro
-YouTube Music: https://bit.ly/47eQTTj
-YouTube Video: https://bit.ly/4idYNB6
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/wfas-better-marketing-pod-with-david-wheldon-484782/ep-35-on-redefining-customer-proposition-with-michelle-mcettrick-prima-79136289"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to ep. 35: on redefining customer proposition with michelle mcettrick, primark on goodpods" style="width: 225px" /> </a>
Copy