
WFA's Better Marketing Pod with David Wheldon
World Federation of Advertisers (WFA)
Hosted by WFA President Emeritus, David Wheldon, WFA's Better Marketing Pod in partnership with Meta looks at the marketing industry’s biggest stories and speaks to some of the industry’s most interesting characters who are shaping those stories.
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Top 10 WFA's Better Marketing Pod with David Wheldon Episodes
Goodpods has curated a list of the 10 best WFA's Better Marketing Pod with David Wheldon episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to WFA's Better Marketing Pod with David Wheldon for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite WFA's Better Marketing Pod with David Wheldon episode by adding your comments to the episode page.

Ep 31: On championing creativity with Claire Beale and Sonoo Singh, Creative Salon
WFA's Better Marketing Pod with David Wheldon
03/29/24 • 34 min
Creative Salon’s Claire Beale and Sonoo Singh on why clients should champion creativity, how to attract young talent and the future of the profession in a technology-driven world.
Subscribe to the WFA #BetterMarketing podcast on:
-Apple: https://apple.co/3IHnh6Z
-Spotify: https://spoti.fi/3ZvNpro
-YouTube Music: https://bit.ly/47eQTTj
-YouTube Video: https://bit.ly/4idYNB6

Better Marketing Pod 2023 key learnings
WFA's Better Marketing Pod with David Wheldon
12/19/23 • 21 min
This year we talked again to some of the brightest minds in the industry for our WFA podcast, bringing you tips and insights for better global marketing. As the year draws to a close, host David Wheldon gives his 2023 podcast highlights.
Subscribe to the WFA #BetterMarketing podcast on:
-Apple: https://apple.co/3IHnh6Z
-Spotify: https://spoti.fi/3ZvNpro
-YouTube Music: https://bit.ly/47eQTTj
-YouTube Video: https://bit.ly/4idYNB6

Ep 30: On how to be a great senior leader with Jane Wakely, PepsiCo
WFA's Better Marketing Pod with David Wheldon
10/23/23 • 24 min
Understanding people, great (female) leadership and why diversity brings diversity of thought: in episode 30 of the Better Marketing Pod, host David Wheldon speaks with Jane Wakely, Chief Consumer & Marketing Officer and Chief Growth Officer, International Foods, at PepsiCo - and PepsiCo's first global CMO.
Subscribe to the WFA #BetterMarketing podcast on:
-Apple: https://apple.co/3IHnh6Z
-Spotify: https://spoti.fi/3ZvNpro
-YouTube Music: https://bit.ly/47eQTTj
-YouTube Video: https://bit.ly/4idYNB6

Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo
WFA's Better Marketing Pod with David Wheldon
09/22/23 • 28 min
David speaks with the most recent WFA Global Marketer of the Year, Cristina Diezhandino, Chief Marketing Officer at Diageo, about the importance of creative precision, the role of emerging markets and Diageo's brand purpose.
Subscribe to the WFA #BetterMarketing podcast on:
-Apple: https://apple.co/3IHnh6Z
-Spotify: https://spoti.fi/3ZvNpro
-YouTube Music: https://bit.ly/47eQTTj
-YouTube Video: https://bit.ly/4idYNB6

Ep. 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg
WFA's Better Marketing Pod with David Wheldon
07/20/23 • 47 min
David speaks with Sir Nick Clegg, President of Global Affairs at Meta, about the importance of brand safety at Meta and the positive impact generative AI can have on society when properly harnessed.
Subscribe to the WFA #BetterMarketing podcast on:
-Apple: https://apple.co/3IHnh6Z
-Spotify: https://spoti.fi/3ZvNpro
-YouTube Music: https://bit.ly/47eQTTj
-YouTube Video: https://bit.ly/4idYNB6

Ep. 24: On how advertising can support quality journalism with Gordon Crovitz, NewsGuard
WFA's Better Marketing Pod with David Wheldon
03/08/23 • 27 min
WFA podcast host David Wheldon speaks with Gordon Crovitz, co-founder and CEO at NewsGuard, about balancing brand safety concerns with funding quality journalism.
Subscribe to the WFA #BetterMarketing podcast on:
-Apple: https://apple.co/3IHnh6Z
-Spotify: https://spoti.fi/3ZvNpro
-YouTube Music: https://bit.ly/47eQTTj
-YouTube Video: https://bit.ly/4idYNB6

Ep. 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia
WFA's Better Marketing Pod with David Wheldon
02/09/23 • 30 min
WFA podcast host, David Wheldon, speaks with Rudy Khaw, Chief Brand Officer at AirAsia, about marketing in postpandemic times and the process of turning an airline into a travel super-app.
Subscribe to the WFA #BetterMarketing podcast on:
-Apple: https://apple.co/3IHnh6Z
-Spotify: https://spoti.fi/3ZvNpro
-YouTube Music: https://bit.ly/47eQTTj
-YouTube Video: https://bit.ly/4idYNB6

Ep. 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist
WFA's Better Marketing Pod with David Wheldon
12/14/22 • 41 min
The Economist’s Deputy Editor Tom Standage on tech people’s Messiah complex, upcoming regulation and his three reasons for being optimistic about 2023.
Subscribe to the WFA #BetterMarketing podcast on:
-Apple: https://apple.co/3IHnh6Z
-Spotify: https://spoti.fi/3ZvNpro
-YouTube Music: https://bit.ly/47eQTTj
-YouTube Video: https://bit.ly/4idYNB6

Ep. 21: On brand building within the football industry with Roel De Vries
WFA's Better Marketing Pod with David Wheldon
11/10/22 • 39 min
David speaks with Roel de Vries, Group Chief Operating Officer at the City Football Group, about the ins and outs of the football business, and the similarities and differences between Tokyo and Manchester.
Subscribe to the WFA #BetterMarketing podcast on:
-Apple: https://apple.co/3IHnh6Z
-Spotify: https://spoti.fi/3ZvNpro
-YouTube Music: https://bit.ly/47eQTTj
-YouTube Video: https://bit.ly/4idYNB6

Ep 33: On how a YouTube music channel can help sell cars with Allyson Witherspoon, Nissan
WFA's Better Marketing Pod with David Wheldon
05/30/24 • 25 min
In this episode of the Better Marketing Pod, David Wheldon speaks to Allyson Witherspoon, Global CMO of Nissan Motor Corporation about the electric vehicle race, why marketers should always put brand before product and how a YouTube music channel can help sell cars.
Subscribe to the WFA #BetterMarketing podcast on:
-Apple: https://apple.co/3IHnh6Z
-Spotify: https://spoti.fi/3ZvNpro
-YouTube Music: https://bit.ly/47eQTTj
-YouTube Video: https://bit.ly/4idYNB6
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FAQ
How many episodes does WFA's Better Marketing Pod with David Wheldon have?
WFA's Better Marketing Pod with David Wheldon currently has 40 episodes available.
What topics does WFA's Better Marketing Pod with David Wheldon cover?
The podcast is about Marketing, Cmo, Advertising, Podcasts and Business.
What is the most popular episode on WFA's Better Marketing Pod with David Wheldon?
The episode title 'Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal' is the most popular.
What is the average episode length on WFA's Better Marketing Pod with David Wheldon?
The average episode length on WFA's Better Marketing Pod with David Wheldon is 35 minutes.
How often are episodes of WFA's Better Marketing Pod with David Wheldon released?
Episodes of WFA's Better Marketing Pod with David Wheldon are typically released every 34 days, 22 hours.
When was the first episode of WFA's Better Marketing Pod with David Wheldon?
The first episode of WFA's Better Marketing Pod with David Wheldon was released on Oct 29, 2020.
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