
WFA's Better Marketing Pod with David Wheldon
World Federation of Advertisers (WFA)
Hosted by WFA President David Wheldon, WFA's Better Marketing Pod in partnership with Meta looks at the marketing industry’s biggest stories and speaks to some of the industry’s most interesting characters who are shaping those stories.
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Top 10 WFA's Better Marketing Pod with David Wheldon Episodes
Goodpods has curated a list of the 10 best WFA's Better Marketing Pod with David Wheldon episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to WFA's Better Marketing Pod with David Wheldon for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite WFA's Better Marketing Pod with David Wheldon episode by adding your comments to the episode page.

Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot
WFA's Better Marketing Pod with David Wheldon
12/12/24 • 58 min
In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to marketing guru, Mark Ritson, and his AI-generated alter ego, the Ritbot.
Subscribe to the WFA #BetterMarketing podcast on:
-Apple: https://apple.co/3IHnh6Z
-Spotify: https://spoti.fi/3ZvNpro
-YouTube Music: https://bit.ly/47eQTTj
-YouTube Video: https://bit.ly/4idYNB6

Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA
WFA's Better Marketing Pod with David Wheldon
09/03/24 • 29 min
In episode 34 of the Better Marketing Pod, David Wheldon speaks to AXA Group Head of Communication, Brand and Sustainability, and a member of the AXA Management Committee, Ulrike Decoene.
Subscribe to the WFA #BetterMarketing podcast on:
-Apple: https://apple.co/3IHnh6Z
-Spotify: https://spoti.fi/3ZvNpro
-YouTube Music: https://bit.ly/47eQTTj
-YouTube Video: https://bit.ly/4idYNB6

Ep 31: On championing creativity with Claire Beale and Sonoo Singh, Creative Salon
WFA's Better Marketing Pod with David Wheldon
03/29/24 • 34 min
Creative Salon’s Claire Beale and Sonoo Singh on why clients should champion creativity, how to attract young talent and the future of the profession in a technology-driven world.
Subscribe to the WFA #BetterMarketing podcast on:
-Apple: https://apple.co/3IHnh6Z
-Spotify: https://spoti.fi/3ZvNpro
-YouTube Music: https://bit.ly/47eQTTj
-YouTube Video: https://bit.ly/4idYNB6

Better Marketing Pod 2023 key learnings
WFA's Better Marketing Pod with David Wheldon
12/19/23 • 21 min
This year we talked again to some of the brightest minds in the industry for our WFA podcast, bringing you tips and insights for better global marketing. As the year draws to a close, host David Wheldon gives his 2023 podcast highlights.
Subscribe to the WFA #BetterMarketing podcast on:
-Apple: https://apple.co/3IHnh6Z
-Spotify: https://spoti.fi/3ZvNpro
-YouTube Music: https://bit.ly/47eQTTj
-YouTube Video: https://bit.ly/4idYNB6

Ep.2: On marketing in times of Covid with Jon Wilkins and Paul Kemp-Robertson
WFA's Better Marketing Pod with David Wheldon
11/03/20 • 22 min
In the second episode of WFA's Better Marketing Pod, David speaks with Jon Wilkins, Chairman of Karmarama, and Paul Kemp-Robertson, Co-founder of Contagious, on how brands have responded to the pandemic, highlighting the best (and worst) advertising campaigns and brand actions this year.
The trio also discuss how Covid has given pause for reflection and allowed global society to consider in greater depth racism and inequality.
Subscribe to the WFA #BetterMarketing podcast on:
-Apple: https://apple.co/3IHnh6Z
-Spotify: https://spoti.fi/3ZvNpro
-YouTube Music: https://bit.ly/47eQTTj
-YouTube Video: https://bit.ly/4idYNB6

Ep. 35: On redefining customer proposition with Michelle McEttrick, Primark
WFA's Better Marketing Pod with David Wheldon
11/27/24 • 38 min
In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to Primark's Chief Customer Officer, Michelle McEttrick, about pivoting from a 'no marketing' approach to brand building to redefine customer proposition and grow in new markets.
Subscribe to the WFA #BetterMarketing podcast on:
-Apple: https://apple.co/3IHnh6Z
-Spotify: https://spoti.fi/3ZvNpro
-YouTube Music: https://bit.ly/47eQTTj
-YouTube Video: https://bit.ly/4idYNB6

Ep 33: On how a YouTube music channel can help sell cars with Allyson Witherspoon, Nissan
WFA's Better Marketing Pod with David Wheldon
05/30/24 • 25 min
In this episode of the Better Marketing Pod, David Wheldon speaks to Allyson Witherspoon, Global CMO of Nissan Motor Corporation about the electric vehicle race, why marketers should always put brand before product and how a YouTube music channel can help sell cars.
Subscribe to the WFA #BetterMarketing podcast on:
-Apple: https://apple.co/3IHnh6Z
-Spotify: https://spoti.fi/3ZvNpro
-YouTube Music: https://bit.ly/47eQTTj
-YouTube Video: https://bit.ly/4idYNB6

Ep. 28: On brand purpose with Alberto Levy, Grupo Bimbo
WFA's Better Marketing Pod with David Wheldon
08/09/23 • 38 min
David speaks with Alberto Levy, Global CMO at Grupo Bimbo, about brand purpose, company responsibilities and sustainability.
Subscribe to the WFA #BetterMarketing podcast on:
-Apple: https://apple.co/3IHnh6Z
-Spotify: https://spoti.fi/3ZvNpro
-YouTube Music: https://bit.ly/47eQTTj
-YouTube Video: https://bit.ly/4idYNB6

Ep. 24: On how advertising can support quality journalism with Gordon Crovitz, NewsGuard
WFA's Better Marketing Pod with David Wheldon
03/08/23 • 27 min
WFA podcast host David Wheldon speaks with Gordon Crovitz, co-founder and CEO at NewsGuard, about balancing brand safety concerns with funding quality journalism.
Subscribe to the WFA #BetterMarketing podcast on:
-Apple: https://apple.co/3IHnh6Z
-Spotify: https://spoti.fi/3ZvNpro
-YouTube Music: https://bit.ly/47eQTTj
-YouTube Video: https://bit.ly/4idYNB6

Ep.13: On creativity with Sir John Hegarty
WFA's Better Marketing Pod with David Wheldon
01/31/22 • 41 min
In this episode of WFA's Better Marketing Pod, David speaks with ad legend Sir John Hegarty about the value of creativity, building iconic brands and the secret to making the perfect marmalade
Subscribe to the WFA #BetterMarketing podcast on:
-Apple: https://apple.co/3IHnh6Z
-Spotify: https://spoti.fi/3ZvNpro
-YouTube Music: https://bit.ly/47eQTTj
-YouTube Video: https://bit.ly/4idYNB6
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FAQ
How many episodes does WFA's Better Marketing Pod with David Wheldon have?
WFA's Better Marketing Pod with David Wheldon currently has 41 episodes available.
What topics does WFA's Better Marketing Pod with David Wheldon cover?
The podcast is about Marketing, Cmo, Advertising, Podcasts and Business.
What is the most popular episode on WFA's Better Marketing Pod with David Wheldon?
The episode title 'Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal' is the most popular.
What is the average episode length on WFA's Better Marketing Pod with David Wheldon?
The average episode length on WFA's Better Marketing Pod with David Wheldon is 35 minutes.
How often are episodes of WFA's Better Marketing Pod with David Wheldon released?
Episodes of WFA's Better Marketing Pod with David Wheldon are typically released every 34 days, 22 hours.
When was the first episode of WFA's Better Marketing Pod with David Wheldon?
The first episode of WFA's Better Marketing Pod with David Wheldon was released on Oct 29, 2020.
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