Ep. 24: On how advertising can support quality journalism with Gordon Crovitz, NewsGuard

03/08/23 • 27 min

WFA's Better Marketing Pod with David Wheldon

WFA podcast host David Wheldon speaks with Gordon Crovitz, co-founder and CEO at NewsGuard, about balancing brand safety concerns with funding quality journalism.

Subscribe to the WFA #BetterMarketing podcast on:

-Apple: https://apple.co/3IHnh6Z

-Spotify: https://spoti.fi/3ZvNpro

-YouTube Music: https://bit.ly/47eQTTj

-YouTube Video: https://bit.ly/4idYNB6

WFA podcast host David Wheldon speaks with Gordon Crovitz, co-founder and CEO at NewsGuard, about balancing brand safety concerns with funding quality journalism.

Subscribe to the WFA #BetterMarketing podcast on:

-Apple: https://apple.co/3IHnh6Z

-Spotify: https://spoti.fi/3ZvNpro

-YouTube Music: https://bit.ly/47eQTTj

-YouTube Video: https://bit.ly/4idYNB6

Previous Episode

Ep. 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia

WFA podcast host, David Wheldon, speaks with Rudy Khaw, Chief Brand Officer at AirAsia, about marketing in postpandemic times and the process of turning an airline into a travel super-app.

Subscribe to the WFA #BetterMarketing podcast on:

-Apple: https://apple.co/3IHnh6Z

-Spotify: https://spoti.fi/3ZvNpro

-YouTube Music: https://bit.ly/47eQTTj

-YouTube Video: https://bit.ly/4idYNB6

Next Episode

Ep. 25: On the role of business in reaching the sustainable development goals with Rob Cameron, Nestlé

WFA podcast host David Wheldon speaks with Rob Cameron, Global Head of Public Affairs at Nestlé, about the role of marketing in driving companies sustainability agenda and the role of business in achieving the SDGs.

Subscribe to the WFA #BetterMarketing podcast on:

-Apple: https://apple.co/3IHnh6Z

-Spotify: https://spoti.fi/3ZvNpro

-YouTube Music: https://bit.ly/47eQTTj

-YouTube Video: https://bit.ly/4idYNB6