Ep. 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia

02/09/23 • 30 min

WFA's Better Marketing Pod with David Wheldon

WFA podcast host, David Wheldon, speaks with Rudy Khaw, Chief Brand Officer at AirAsia, about marketing in postpandemic times and the process of turning an airline into a travel super-app.

Subscribe to the WFA #BetterMarketing podcast on:

-Apple: https://apple.co/3IHnh6Z

-Spotify: https://spoti.fi/3ZvNpro

-YouTube Music: https://bit.ly/47eQTTj

-YouTube Video: https://bit.ly/4idYNB6

WFA podcast host, David Wheldon, speaks with Rudy Khaw, Chief Brand Officer at AirAsia, about marketing in postpandemic times and the process of turning an airline into a travel super-app.

Subscribe to the WFA #BetterMarketing podcast on:

-Apple: https://apple.co/3IHnh6Z

-Spotify: https://spoti.fi/3ZvNpro

-YouTube Music: https://bit.ly/47eQTTj

-YouTube Video: https://bit.ly/4idYNB6

Previous Episode

Ep. 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist

The Economist’s Deputy Editor Tom Standage on tech people’s Messiah complex, upcoming regulation and his three reasons for being optimistic about 2023.

Subscribe to the WFA #BetterMarketing podcast on:

-Apple: https://apple.co/3IHnh6Z

-Spotify: https://spoti.fi/3ZvNpro

-YouTube Music: https://bit.ly/47eQTTj

-YouTube Video: https://bit.ly/4idYNB6

Next Episode

Ep. 24: On how advertising can support quality journalism with Gordon Crovitz, NewsGuard

WFA podcast host David Wheldon speaks with Gordon Crovitz, co-founder and CEO at NewsGuard, about balancing brand safety concerns with funding quality journalism.

Subscribe to the WFA #BetterMarketing podcast on:

-Apple: https://apple.co/3IHnh6Z

-Spotify: https://spoti.fi/3ZvNpro

-YouTube Music: https://bit.ly/47eQTTj

-YouTube Video: https://bit.ly/4idYNB6