The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions

In this episode, Jules White shares the heart behind her work - why she loves helping women grow their income and visibility through their websites, and how a few focused changes can make all the difference.

Jules explains why she no longer builds websites from scratch, and instead prefers diving into existing sites to uncover opportunities for better results. She shares how many business owners already have untapped potential on their websites - whether they’re getting traffic through social media, podcast guesting or referrals - and how simple improvements can double their conversions without needing a total rebuild.

She also talks about the importance of confidence with tech, the mindset shifts needed to stop fearing your website, and why she’s passionate about helping others understand SEO in a simple, step-by-step way. Plus, Jules touches on how search is evolving with AI, and why your owned content - like websites and podcasts - matters more than ever.

Key Takeaways:

• Why you don’t always need a new website – Jules reveals how refining what’s already there can lead to more conversions with less overwhelm.
• Simplifying SEO – You don’t need to learn everything. Just start with what moves the needle.
• Overcoming tech fear – Hear why gaining confidence with your website can lead to daily sales and less reliance on social media.
• Staying visible in a changing digital world – Why creating searchable, ownable content (like podcasts and websites) is a future-proof move.

Resources mentioned in this episode:

• Free Beginner’s QuickStart Guide to SEO
• Episode 003: What To Do If Your Webpage Has Had 100 Visitors & Zero Conversions!

Don’t forget to subscribe to the podcast for more bite-sized, jargon-free advice on SEO and website strategy!

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In this episode of The Website Success Show, Jules White explores how AI tools like ChatGPT, Google Gemini and Perplexity are starting to recommend real businesses – including local ones – in their search results. Drawing on recent examples and live walkthroughs, Jules shares what these tools are really looking for, and why you don’t need a fancy website to show up in AI-driven searches.

You’ll hear a practical breakdown of how AI search works, what data it’s using (hint: Google reviews, your website content, and local listings), and what simple updates can help position your business to be recommended — whether you’re a skin clinic, dog boarding provider, or salon.

Key Takeaways:

• AI Tools are Replacing Traditional Search (Sometimes): ChatGPT and others are now offering curated business recommendations, sometimes showing product images, reviews and links – just like a smart local directory.
• Why Local Businesses Still Have an Edge: Google Business Profiles, local keywords, and consistent listings are critical if you want to show up in AI search results.
• The Role of Reviews, Copy, and Clarity: AI tools prioritise businesses with strong reviews, well-written descriptions, and clearly defined services – not just beautiful websites.
• What to Optimise First: Foundational SEO still matters most. That includes making your website readable, linking from trusted sources, and using the language people actually search for.

If you're ready to make your website more AI-friendly without overhauling everything, this episode will help you understand where to start.

Resources mentioned in this episode:

• 🧠 Listen to Epsiode 081: How to Get ChatGPT to Recommend You (And Why Google Still Matters)
• 🔍 Grab the Free Beginner's QuickStart Guide to SEO
• 📈 Learn more about my SEO Action Plan service

Don't forget to subscribe to the podcast for more insights on SEO, local visibility, and building a website that actually works for your business.

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Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules guides Olivia Radcliffe through a podcast SEO audit, identifying key areas she can focus on to help her show, Marketing Like a Mother, attract and nurture the right audience. Olivia shares how her podcast has evolved over time and the steps she’s taking to integrate it more strategically into her business.

Together, they explore practical ways to boost visibility, improve discoverability in podcast apps, and create stronger links between podcast content and a website for long-term growth.

Key Takeaways:

• Strengthening Podcast SEO: How to optimise your show name, description, and episode titles to improve searchability.
• Building a Podcast Content Library: The importance of indexing episodes and linking related content to encourage binge-listening.
• The Power of Website Integration: Why hosting episodes on your own website can boost authority and SEO.
• Quick SEO Wins for Podcasts: Simple changes you can make today that will have an immediate impact.

Resources mentioned in this episode:

• Free SEO for Podcasts Checklist – A step-by-step guide to optimising your podcast for better visibility.
• Podcast SEO Mini Intensive – Work with Jules to refine your podcast SEO and attract more listeners.
• Marketing Like a Mother Podcast – Listen to Olivia’s show for insights on marketing as a mum entrepreneur.
• The Bluebell Group – Find out more about Olivia’s work in helping mums grow businesses that fit their lives.

If you’re ready to make your podcast more discoverable and impactful, this episode is packed with actionable tips.

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Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White explores the subtle yet powerful ways your website could be blocking your sales without you even realising. Whether you’re a local business or selling online, your website should be a powerful sales tool—not a static brochure.

Jules shares how small tweaks to your site’s messaging, structure, and speed can dramatically improve your conversions and ease the pressure on social media. She also talks about how your website can help solve business problems like admin and customer service, so you can spend more time doing the work you love.

Key Takeaways:

• Website as a Sales Tool: Why your website should guide visitors toward taking the next step—not leave them confused or bouncing.
• Small Tweaks, Big Impact: Strategic changes to your homepage, call-to-actions, or mobile layout can make a huge difference.
• Page Priorities: Where to start when improving your site (hint: focus on pages closest to the sale).
• Mobile Matters: Why mobile responsiveness, fast loading times and clear layouts are essential for local visibility and user experience.
• Rethinking Social Media Reliance: Why your own website content matters more than endless social media posts.

Related Episodes Mentioned:

• Episode 13 – SEO Basics - Your Essential Guide to Getting Found On Google
• Episode 28 –Exploring Social Media Minimalism: Building a Business Without the Scroll
• Episode 29 – Solving Business Problems With A Website & SEO Strategy: Is Your Website Pulling Its Weight?
• Episode 48 - Essential Elements of a High-Converting Homepage

Resources Mentioned in This Episode:

• Try Google PageSpeed Insights to check how fast your website loads on mobile and desktop
• Use TinyPNG to compress large image files before uploading to your site

🎉 Join The Website Growth Club – Now Open for Founding Members!
Ready to stop guessing what your site needs and start seeing real results? Join The Website Growth Club to get access to bite-sized lessons, monthly website training, expert guidance, and a supportive community—all designed to help you turn your website into your best sales tool.

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Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode of The Website Success Show, Jules White tackles the ever-popular question: Which website platform should you choose?

She shares why she moved from WordPress to FEA Create, why she now recommends it for many business owners, and how it can simplify website management and marketing.

From website building and email marketing to automation and CRM tools, FEA Create brings everything together in one place—eliminating the need for multiple platforms. Jules also breaks down key considerations, who FEA Create is best for, and when another platform might be a better fit.

Key Takeaways:

• Why Jules switched from WordPress to FEA Create – and how it transformed her workflow.
• What makes FEA Create different? A breakdown of its key features, including website building, email marketing, automation, and CRM.
• Who FEA Create is best for – and when another platform might be a better fit.
• The importance of website control – and how the ability to make changes impacts SEO and conversions.
• Common pitfalls when switching platforms – and how to avoid damaging existing SEO.

If you're considering moving to a new website platform or want an all-in-one solution for your business, this episode will help you make an informed decision.

Resources mentioned in this episode:

• Episode 071: Discover the risks of losing valuable traffic during a migration, and how choosing the right platform is critical to website success.
• Episode 010: Avoid These Mistakes When Switching Website Platforms – Learn how to migrate platforms without losing SEO.
• Episode 006: The Difference Between Web Pages, Landing Pages & Sales Pages – Understand how different page types work together on a website.
• FEA Create Free Trial – Try the platform and explore its features.

If you're unsure whether FEA Create is the right fit for your business, Jules would love to hear from you!

🎧 Don’t forget to subscribe for more insights on websites, SEO, and making your online presence work for you!

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!