The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Sales

In this episode, Jules White dives into the world of local SEO, sharing practical strategies for achieving quick website traffic wins. Whether you run a local business or want to capitalise on local searches, Jules explains how optimising your Google Business Profile can significantly boost your visibility and drive more traffic to your site. From her own journey into SEO, she highlights the power of local searches, particularly on mobile devices, and how you can leverage this trend to your advantage.

Key Takeaways:

• The Importance of Local SEO: Understand why local SEO is vital for businesses of all sizes and how it can quickly boost your website traffic and customer engagement.
• Why Google Business Profiles Matter: Learn about the benefits of having an optimised Google Business Profile and how it can enhance your local presence and trustworthiness.
• Quick Traffic Wins: Discover why local SEO can deliver faster results compared to traditional SEO efforts, offering motivation to keep improving your online presence.
• Leveraging Local Searches: Explore the increasing importance of mobile and voice searches in local SEO and why being mobile-friendly is critical for capturing local traffic.
• The Role of Reviews: Understand the impact of customer reviews on your Google Business Profile and why consistent, authentic feedback is key to local SEO success.

Resources mentioned in this episode:

• Google Business Profile Optimisation Course - A short course designed to help you optimise your Google Business Profile effectively.
• Power Hour Strategy Session - Book a customised session with Jules to find out how to optimise your Google Business Profile.
• Done-for-You Google Profile Optimisation - Let Jules handle the optimisation of your Google Business Profile in just half a day.
• Free Google Business Profile Checklist - Download this free checklist to ensure your Google Business Profile is fully optimised.

Other Helpful Content:

• Listen to Episode 8: How To Avoid Shady Tactics That Can Harm Your Google Profile!

Tune in to this episode for actionable insights that can help you quickly boost your website traffic using local SEO!

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Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode of The Website Success Show, host Jules White tackles the age-old question: Should you create content first or focus on SEO first? She explores the pros and cons of each approach, highlighting the importance of having a well-defined content strategy and understanding search intent before diving into content creation.
Jules explains how a hybrid approach, combining both content and SEO considerations, can be the most effective way to optimize your website for search engines and attract more organic traffic. She also discusses the importance of keyword research, creating cornerstone content, and improving the user experience of your website.
Key Takeaways:

• Content vs. SEO: The Chicken and Egg Dilemma: Discover why prioritizing one over the other can lead to wasted effort and missed opportunities.
• The Hybrid Approach: Learn how to combine content creation and SEO strategy for optimal results.
• Understanding Your Audience: Get clarity on who you're trying to reach and what they're searching for online.
• Content Strategy Essentials: Understand the importance of defining your core topics and creating a content plan.
• Optimizing Existing Content: Discover quick wins by improving the SEO of your current website pages and blog posts.
• User Experience Matters: Create a website that is easy to navigate and provides a positive experience for visitors.

For 1:1 help with creating a content strategy and SEO plan tailored for your business and goals, book now for a free discovery call with Jules.

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Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode of The Website Success Show, host Jules White emphasizes the importance of creating content for platforms you own, like your website and podcast, before repurposing it for social media. This approach ensures you're building a sustainable marketing strategy that is not solely reliant on ever-changing algorithms.

Jules explains how prioritizing your owned content can boost your website's SEO, allowing you to connect with your target audience right when they're searching for your products or services. Additionally, she dives into the benefits of repurposing content for email marketing, Google Business Profiles, and social media platforms like Pinterest and YouTube.

Key Takeaways:

• Own your content: Focus on creating content for your website and podcast to build long-term value and avoid algorithm dependency.
• Repurpose strategically: Maximize the reach of your content by repurposing it for email marketing, Google Business Profiles, and social media.
• Prioritize evergreen content: Create content that remains relevant over time to save effort and maintain a consistent brand message.
• Track your results: Use analytics tools to monitor traffic, engagement, and conversions to measure the effectiveness of your content strategy.

Bonus Resource: Jules has just launched a free guide to help you discover your core topics and develop a content strategy that drives the right traffic to your website. Download it now at The Website Success Hub

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Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode of The Website Success Show, host Jules White discusses the critical topic of website migration and its potential impact on your SEO efforts. Learn how even seemingly minor changes like switching website builders, changing domain names, or overhauling your website's content can have significant consequences for your search engine rankings and overall online visibility.

Jules shares real-life examples of clients who faced challenges and setbacks due to website migration mistakes, emphasizing the importance of having a well-thought-out plan to preserve your SEO "juice" and maintain your hard-earned online presence.

Discover the common website migration pitfalls that can sabotage your SEO, and learn how to navigate them with confidence:

• Changing content, structure, or design: Understand why gradual changes are preferable to a complete overhaul.
• Switching hosting providers: Be aware of the potential impact on your website's performance and search engine rankings.
• Changing domain names: Learn about the complexities involved and the need for a comprehensive migration plan.
• Changing website builders: Discover how the underlying code and structure can affect your SEO, even if the design looks similar.

Tune in to this episode for expert advice and actionable tips on avoiding website migration mistakes and ensuring a smooth transition that protects your SEO and sets your website up for success.

Need personalized guidance? Book a Power Hour with Jules White to discuss your specific website migration needs and develop a tailored strategy.

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Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

The Website Success Show - AI-Powered Search is Here: Are You Ready?

In this episode, Jules White dives into the rapidly evolving world of AI search and how it's reshaping the SEO landscape. Learn about the key differences between traditional SEO and Generative Engine Optimisation (GEO), and why it's more important than ever to have a solid foundation for both.

Key Takeaways:

• The Rise of AI Search: Understand the growing popularity of AI search engines like Perplexity & ChatGPT and how they're changing the way we find information online.
• SEO vs. GEO: Similarities and Differences: Learn the key distinctions between optimizing for traditional search engines and AI-powered search.
• The Importance of Trust and Authority: Discover why building a trustworthy and authoritative website is critical for success in both SEO and GEO.
• Optimising for AI Search: Learn practical tips on adapting your content and website structure to better meet the demands of AI search engines.
• Getting Started: Get a step-by-step guide on how to begin optimizing your website for AI search, even if you're an SEO beginner.

Tune in to this episode to stay ahead of the curve and ensure your website is ready for the future of search!

Resources:

• Free SEO checklist: Download a handy checklist to track your progress and ensure you're covering all the SEO basics.

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!