The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Sales

In this episode, Jules White shares how she uses AI to streamline her business, unlock creativity, and manage the mental load that comes with running a business. Jules provides practical examples of how AI tools like ChatGPT, Google Gemini, and Canva’s AI assistant have helped her brainstorm ideas, prepare for a business expo, design marketing materials, and even simplify her podcast production workflow.

The key takeaway? The more you use AI, the better it gets—and the better you’ll get at using it. AI isn’t about replacing creativity but enhancing it, freeing up your time to focus on what you do best.

Key Takeaways:

• Unlock Creativity: Discover how AI can help overcome blank-page syndrome and spark new ideas.
• Practical Applications: Learn how Jules uses AI to streamline everyday business tasks and tackle challenges like event prep and content creation.
• Start Small with AI: Find out why AI is easy to use and how starting with just one task can lead to big changes in efficiency and creativity.

If you’ve been wanting to us AI more in your business or are unsure how to get started, this episode is packed with actionable tips and encouragement to help you take the next step.

Resources Mentioned in This Episode:

• Book a Power Hour with Jules to brainstorm how AI can work for your business.
• Listen to Episode 047: How I Use AI in My Personal Life - From Meal Planning to Mindset Coaching!

Let’s Connect:
If you have questions about using AI or want to share how it’s helping you, reach out to Jules via email or send a text to the show below. She’d love to hear from you!

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Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White dispels common myths surrounding websites, SEO, and social media marketing. Jules challenges the notion that building a website guarantees traffic and explores the misconception that social media is entirely free. She delves into the psychological effects of social media, emphasising the importance of prioritising your well-being.

Jules also discusses the effectiveness of SEO for businesses of all sizes, advocating for a sustainable marketing approach that aligns with your overall business goals.

Key Takeaways:

• Myth 1: Build It and They Will Come: Jules debunks the misconception that simply having a website guarantees traffic, emphasising the importance of SEO and other promotional strategies.
• Myth 2: Social Media is Free and SEO is Expensive: This segment challenges the idea that social media is entirely free, considering the investment of time and potential impact on mental health.
• Myth 3: Social Media is the Best Way to Get Clients: Jules explores alternative client acquisition methods, highlighting the power of SEO and relationship marketing.
• Myth 4: SEO Can Be Done Once: This section clarifies the ongoing nature of SEO, contrasting it with the constant demands of social media content creation.
• Myth 5: SEO is Only for Big Businesses: Jules emphasises the benefits of SEO for small businesses, particularly in local markets.

Related episodes:

• Episode 002: Why You Don't Need To Keep Feeding The Algorithm: Use Your Existing Content Potential To Show Up In Search
• Episode 012: Own Your Content - Why Creating for Your Domain First is Key to Long-Term Marketing Success
• Episode 031: How to Use Google Search Console to Improve SEO: A Beginner's Guide

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• Book a Power Hour – Get one-on-one help from Jules to find quick wins for your website and SEO with a power hour strategy session.

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Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules tackles a question often asked by business owners: Is AI killing off SEO? Jules dives into how SEO remains essential despite AI's rise and shares strategies for standing out in the evolving digital landscape.

Jules explains that while AI might impact the future of SEO, the fundamentals remain crucial. Search engines, whether AI-driven or traditional, still rely on well-structured, quality content that demonstrates expertise, authority, and trustworthiness. Jules offers practical tips on creating content that remains relevant and stands out by incorporating personal insights, experiences, and opinions – something AI cannot replicate.

Key Takeaways:

• AI’s Impact on SEO: Learn why SEO is still essential, even as AI changes the way information is delivered.
• The Importance of Authority: Discover how backlinks, domain age, and structured content can boost your site’s authority and help search engines trust your website.
• Creating Unique Content: Jules highlights how to differentiate yourself from AI by creating content that shares your personal expertise, opinions, and experiences—elements AI can’t replicate.
• Emerging Trends: Explore how using tools like ChatGPT and Google Trends can help you identify hot topics and emerging trends in your industry.

If you want to future-proof your website and keep SEO alive, this episode is a must-listen!

Resources Mentioned:

• Download the Free Beginner's QuickStart Guide to SEO for essential tips on improving your website’s performance.
• Explore Episode 032: 032: Repurpose Your Content: How to Maximise Its Impact and Boost SEO.

Don't forget to subscribe to the podcast for more insights into SEO, digital marketing, and optimising your website for long-term success!

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Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White dives into the world of local SEO, sharing practical strategies for achieving quick website traffic wins. Whether you run a local business or want to capitalise on local searches, Jules explains how optimising your Google Business Profile can significantly boost your visibility and drive more traffic to your site. From her own journey into SEO, she highlights the power of local searches, particularly on mobile devices, and how you can leverage this trend to your advantage.

Key Takeaways:

• The Importance of Local SEO: Understand why local SEO is vital for businesses of all sizes and how it can quickly boost your website traffic and customer engagement.
• Why Google Business Profiles Matter: Learn about the benefits of having an optimised Google Business Profile and how it can enhance your local presence and trustworthiness.
• Quick Traffic Wins: Discover why local SEO can deliver faster results compared to traditional SEO efforts, offering motivation to keep improving your online presence.
• Leveraging Local Searches: Explore the increasing importance of mobile and voice searches in local SEO and why being mobile-friendly is critical for capturing local traffic.
• The Role of Reviews: Understand the impact of customer reviews on your Google Business Profile and why consistent, authentic feedback is key to local SEO success.

Resources mentioned in this episode:

• Google Business Profile Optimisation Course - A short course designed to help you optimise your Google Business Profile effectively.
• Power Hour Strategy Session - Book a customised session with Jules to find out how to optimise your Google Business Profile.
• Done-for-You Google Profile Optimisation - Let Jules handle the optimisation of your Google Business Profile in just half a day.
• Free Google Business Profile Checklist - Download this free checklist to ensure your Google Business Profile is fully optimised.

Other Helpful Content:

• Listen to Episode 8: How To Avoid Shady Tactics That Can Harm Your Google Profile!

Tune in to this episode for actionable insights that can help you quickly boost your website traffic using local SEO!

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Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules shares three powerful alternatives to relying on social media to grow your audience. Whether you’re feeling frustrated by algorithm changes or simply want a more sustainable and stress-free way to market your business, these strategies will help you create a strong foundation for long-term success.

Key Takeaways:

1. The Power of Networking and Building Relationships: Discover why investing in personal connections—both online and in person—can be your business’s most valuable asset. Jules explains how nurturing these relationships creates a supportive community that no algorithm can take away.
2. Investing in Your Website: Learn why your website should be the hub of your business and how to use it to build authority, grow your audience, and convert visitors into customers. Jules also discusses the importance of tackling tech overwhelm and making your website work harder for you.
3. Getting in Front of Other People’s Audiences: Explore ways to collaborate with others, from guest talks and podcast appearances to participating in bundles, to expand your reach and showcase your expertise.

This episode is packed with actionable tips to help you grow your audience with confidence—independent of social media.

• Book a Free Discovery Call: Get personalised advice on how to optimise your website and increase traffic and sales or understand the tech!
• Free Beginner's QuickStart Guide to SEO: A simple guide to get started with SEO.

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!