032: Repurpose Your Content: How to Maximise Its Impact and Boost SEO
09/30/24 • 16 min
In this episode, Jules dives into the importance of repurposing your content to work harder for your business, far beyond social media. She explains how linking your podcasts, blog posts, and other owned content together can build authority, not just in Google's eyes but with your audience too.
Jules discusses the value of creating a dedicated podcast page on your own website and how bringing users back to your domain helps boost SEO and conversions. She also covers how minor tweaks in keywords can lead to major shifts in attracting commercial traffic. Using a real-life example, she shows how adjusting keywords based on search intent can make a big difference in conversion rates.
Key Takeaways:
- Repurposing Content on Your Own Website: Learn why it's crucial to have podcast pages on your domain, linking back to relevant content.
- Keyword Research Tips: Discover how tweaking your keywords to focus on commercial intent can increase traffic and conversions.
- Linking Content to Build Authority: Jules shares how linking between episodes and blog posts can help users binge your content and increase trust.
If you’re looking to repurpose your content for long-term results and want to get more traffic and leads from your website, this episode is packed with actionable advice.
Resources mentioned in this episode:
- Book a Power Hour with Jules: Get help with untangling your content or SEO strategy in just one hour!
- SEO For Podcasts Checklist: Download this free SEO for Podcasts Checklist.
Related episodes:
- Episode 002: Why You Don't Need To Keep Feeding The Algorithm: Use Your Existing Content Potential To Show Up In Search
- Episode 009: Why A Content Strategy Is Your First Step To Website Success!
- Episode 012: Own Your Content - Why Creating for Your Domain First is Key to Long-Term Marketing Success
Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!
In this episode, Jules dives into the importance of repurposing your content to work harder for your business, far beyond social media. She explains how linking your podcasts, blog posts, and other owned content together can build authority, not just in Google's eyes but with your audience too.
Jules discusses the value of creating a dedicated podcast page on your own website and how bringing users back to your domain helps boost SEO and conversions. She also covers how minor tweaks in keywords can lead to major shifts in attracting commercial traffic. Using a real-life example, she shows how adjusting keywords based on search intent can make a big difference in conversion rates.
Key Takeaways:
- Repurposing Content on Your Own Website: Learn why it's crucial to have podcast pages on your domain, linking back to relevant content.
- Keyword Research Tips: Discover how tweaking your keywords to focus on commercial intent can increase traffic and conversions.
- Linking Content to Build Authority: Jules shares how linking between episodes and blog posts can help users binge your content and increase trust.
If you’re looking to repurpose your content for long-term results and want to get more traffic and leads from your website, this episode is packed with actionable advice.
Resources mentioned in this episode:
- Book a Power Hour with Jules: Get help with untangling your content or SEO strategy in just one hour!
- SEO For Podcasts Checklist: Download this free SEO for Podcasts Checklist.
Related episodes:
- Episode 002: Why You Don't Need To Keep Feeding The Algorithm: Use Your Existing Content Potential To Show Up In Search
- Episode 009: Why A Content Strategy Is Your First Step To Website Success!
- Episode 012: Own Your Content - Why Creating for Your Domain First is Key to Long-Term Marketing Success
Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!
Previous Episode
031: How to Use Google Search Console to improve SEO for more website traffic
In this episode, Jules White delves into the importance of Google Search Console, a crucial yet often overlooked tool for website success. She explains how it can provide valuable insights into your site’s performance on Google, helping you drive more traffic and optimise for SEO. Jules also breaks down the difference between Google Search Console and Google Analytics, offering practical advice on how to use these tools together.
Key Takeaways:
- Understanding Google Search Console: Learn how this tool helps Google see and index your website, and why it’s an essential first step for improving your SEO.
- Google Analytics vs Google Search Console: Discover the key differences between the two and why you should start with Google Search Console if you're a beginner to SEO and understanding your website data.
- Understanding Google Search Data: Jules discusses the importance of tracking impressions, clicks, and search positions to gain insights into how your website is performing on Google.
Identifying and Addressing Issues: Learn how Google Search Console can help you spot potential errors and indexing problems that might be affecting your site's visibility in search results.
If you're looking to improve your website's traffic and SEO, this episode is a must-listen!
Resources mentioned in this episode:
- Google Analytics & Google Search Console Course – Step-by-step guide to setting up and using Google Search Console, ideal for beginners.
- Book a Power Hour – Get one-on-one help from Jules to fix your Google Search Console setup or troubleshoot errors.
Don't forget to subscribe to the podcast for more valuable tips on improving your website's performance and SEO!
Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!
Next Episode
033: Social Media vs SEO: Busting The Myths
In this episode, Jules White dispels common myths surrounding websites, SEO, and social media marketing. Jules challenges the notion that building a website guarantees traffic and explores the misconception that social media is entirely free. She delves into the psychological effects of social media, emphasising the importance of prioritising your well-being.
Jules also discusses the effectiveness of SEO for businesses of all sizes, advocating for a sustainable marketing approach that aligns with your overall business goals.
Key Takeaways:
- Myth 1: Build It and They Will Come: Jules debunks the misconception that simply having a website guarantees traffic, emphasising the importance of SEO and other promotional strategies.
- Myth 2: Social Media is Free and SEO is Expensive: This segment challenges the idea that social media is entirely free, considering the investment of time and potential impact on mental health.
- Myth 3: Social Media is the Best Way to Get Clients: Jules explores alternative client acquisition methods, highlighting the power of SEO and relationship marketing.
- Myth 4: SEO Can Be Done Once: This section clarifies the ongoing nature of SEO, contrasting it with the constant demands of social media content creation.
- Myth 5: SEO is Only for Big Businesses: Jules emphasises the benefits of SEO for small businesses, particularly in local markets.
Related episodes:
- Episode 002: Why You Don't Need To Keep Feeding The Algorithm: Use Your Existing Content Potential To Show Up In Search
- Episode 012: Own Your Content - Why Creating for Your Domain First is Key to Long-Term Marketing Success
- Episode 031: How to Use Google Search Console to Improve SEO: A Beginner's Guide
Don't forget to subscribe to the podcast for more valuable tips and insights on SEO and CRO!
Please leave a review on Apple Podcasts, Spotify or your favourite podcast player app.
- Book a Power Hour – Get one-on-one help from Jules to find quick wins for your website and SEO with a power hour strategy session.
Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!
The Website Success Show: SEO & Website Tips For Beauty & Wellness Businesses Who Want More Website Traffic & Conversions - 032: Repurpose Your Content: How to Maximise Its Impact and Boost SEO
Transcript
AI-GENERATED TRANSCRIPT - MAY CONTAIN ERRORS
Hello. So this morning, I want to talk about the importance of repurposing our own content. And I don't mean repurposing it for social media. I don't mean, taking something we've created and using it.
chopping it up into reels and stories and things like that.
Maximising Owned Content
What I mean is when we're creating something like a podcast episode or a blog post or something, anything where it's con
If you like this episode you’ll love
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