The Website Success Show: SEO & Website Tips For Beauty & Wellness Businesses Who Want More Website Traffic & Conversions - 084: Don’t Ditch It – Fix It! Making Your Website Work Harder

084: Don’t Ditch It – Fix It! Making Your Website Work Harder

05/12/25 • 7 min

The Website Success Show: SEO & Website Tips For Beauty & Wellness Businesses Who Want More Website Traffic & Conversions

In this episode, Jules White shares the heart behind her work - why she loves helping women grow their income and visibility through their websites, and how a few focused changes can make all the difference.

Jules explains why she no longer builds websites from scratch, and instead prefers diving into existing sites to uncover opportunities for better results. She shares how many business owners already have untapped potential on their websites - whether they’re getting traffic through social media, podcast guesting or referrals - and how simple improvements can double their conversions without needing a total rebuild.

She also talks about the importance of confidence with tech, the mindset shifts needed to stop fearing your website, and why she’s passionate about helping others understand SEO in a simple, step-by-step way. Plus, Jules touches on how search is evolving with AI, and why your owned content - like websites and podcasts - matters more than ever.

Key Takeaways:

Why you don’t always need a new website – Jules reveals how refining what’s already there can lead to more conversions with less overwhelm.
Simplifying SEO – You don’t need to learn everything. Just start with what moves the needle.
Overcoming tech fear – Hear why gaining confidence with your website can lead to daily sales and less reliance on social media.
Staying visible in a changing digital world – Why creating searchable, ownable content (like podcasts and websites) is a future-proof move.

Resources mentioned in this episode:

Don’t forget to subscribe to the podcast for more bite-sized, jargon-free advice on SEO and website strategy!

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

Key Takeaways:

Why you don’t always need a new website – Jules reveals how refining what’s already there can lead to more conversions with less overwhelm.
Simplifying SEO – You don’t need to learn everything. Just start with what moves the needle.
Overcoming tech fear – Hear why gaining confidence with your website can lead to daily sales and less reliance on social media.
Staying visible in a changing digital world – Why creating searchable, ownable content (like podcasts and websites) is a future-proof move.

Resources mentioned in this episode:

Don’t forget to subscribe to the podcast for more bite-sized, jargon-free advice on SEO and website strategy!

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

Previous Episode

083: 5 Ways to Make Your Website Match Your Brand

In this episode, Jules White explores how aligned your website really is with your real-world business — and why that alignment matters more than you think.

Jules walks you through how to spot when your site is out of sync with the brand experience you’ve worked hard to build — and what you can do to bring it back into alignment. From tone of voice to user experience and content clarity, she shares actionable ways to ensure your website genuinely reflects who you are and the value you offer.

Key Takeaways:

Visual Consistency Across Touchpoints: Discover why your branding, colours, and vibe should match across your website, social media, and Google Business Profile.
Your Words Matter More Than You Think: Learn why great design won’t convert without clear, human-centred copy that feels like how you speak in real life.
Tone of Voice That Builds Trust: Jules explains how using conversational, accessible language can boost engagement — and even help with AI search visibility.
Better User Experience: Explore how to make your website feel as welcoming and intuitive as walking into your salon, shop, or Zoom room.
Content That Connects: Make sure your most important offers are easy to find — and written in a way your ideal clients actually understand.
Clear Customer Journeys: Find out how calls-to-action, internal links, and trust-building elements like testimonials can guide visitors to take the next step with confidence.

If your site’s feeling a bit out of step with your business, this episode will help you spot the gaps and start fixing them — no shame, just progress.

Resources mentioned in this episode:

Don’t forget to subscribe to the podcast for more tips on SEO, content, and turning your website into your hardest-working team member!

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

Next Episode

085: Can AI Tools Find Your Business? What I Found in ChatGPT, Gemini & Perplexity

In this episode of The Website Success Show, Jules White explores how AI tools like ChatGPT, Google Gemini and Perplexity are starting to recommend real businesses – including local ones – in their search results. Drawing on recent examples and live walkthroughs, Jules shares what these tools are really looking for, and why you don’t need a fancy website to show up in AI-driven searches.

You’ll hear a practical breakdown of how AI search works, what data it’s using (hint: Google reviews, your website content, and local listings), and what simple updates can help position your business to be recommended — whether you’re a skin clinic, dog boarding provider, or salon.

Key Takeaways:

AI Tools are Replacing Traditional Search (Sometimes): ChatGPT and others are now offering curated business recommendations, sometimes showing product images, reviews and links – just like a smart local directory.
Why Local Businesses Still Have an Edge: Google Business Profiles, local keywords, and consistent listings are critical if you want to show up in AI search results.
The Role of Reviews, Copy, and Clarity: AI tools prioritise businesses with strong reviews, well-written descriptions, and clearly defined services – not just beautiful websites.
What to Optimise First: Foundational SEO still matters most. That includes making your website readable, linking from trusted sources, and using the language people actually search for.

If you're ready to make your website more AI-friendly without overhauling everything, this episode will help you understand where to start.

Resources mentioned in this episode:

🧠 Listen to Epsiode 081: How to Get ChatGPT to Recommend You (And Why Google Still Matters)
🔍 Grab the Free Beginner's QuickStart Guide to SEO
📈 Learn more about my SEO Action Plan service

Don't forget to subscribe to the podcast for more insights on SEO, local visibility, and building a website that actually works for your business.

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

The Website Success Show: SEO & Website Tips For Beauty & Wellness Businesses Who Want More Website Traffic & Conversions - 084: Don’t Ditch It – Fix It! Making Your Website Work Harder

Transcript

AI-GENERATED TRANSCRIPT - MAY CONTAIN ERRORS
Hi. So I just wanted to pop in and talk about why I do what I do, so why I have my business, why I love what I do, why I love helping women to make more money through their website and to, um, get more visibility through their website. Get connected with people when they're actually searching for what they do.

So when I first started my business, I thought I was going to be just building websites. That's what I kind of went