085: Can AI Tools Find Your Business? What I Found in ChatGPT, Gemini & Perplexity
05/15/25 • 30 min
In this episode of The Website Success Show, Jules White explores how AI tools like ChatGPT, Google Gemini and Perplexity are starting to recommend real businesses – including local ones – in their search results. Drawing on recent examples and live walkthroughs, Jules shares what these tools are really looking for, and why you don’t need a fancy website to show up in AI-driven searches.
You’ll hear a practical breakdown of how AI search works, what data it’s using (hint: Google reviews, your website content, and local listings), and what simple updates can help position your business to be recommended — whether you’re a skin clinic, dog boarding provider, or salon.
Key Takeaways:
- AI Tools are Replacing Traditional Search (Sometimes): ChatGPT and others are now offering curated business recommendations, sometimes showing product images, reviews and links – just like a smart local directory.
- Why Local Businesses Still Have an Edge: Google Business Profiles, local keywords, and consistent listings are critical if you want to show up in AI search results.
- The Role of Reviews, Copy, and Clarity: AI tools prioritise businesses with strong reviews, well-written descriptions, and clearly defined services – not just beautiful websites.
- What to Optimise First: Foundational SEO still matters most. That includes making your website readable, linking from trusted sources, and using the language people actually search for.
If you're ready to make your website more AI-friendly without overhauling everything, this episode will help you understand where to start.
Resources mentioned in this episode:
- 🧠 Listen to Epsiode 081: How to Get ChatGPT to Recommend You (And Why Google Still Matters)
- 🔍 Grab the Free Beginner's QuickStart Guide to SEO
- 📈 Learn more about my SEO Action Plan service
Don't forget to subscribe to the podcast for more insights on SEO, local visibility, and building a website that actually works for your business.
Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!
In this episode of The Website Success Show, Jules White explores how AI tools like ChatGPT, Google Gemini and Perplexity are starting to recommend real businesses – including local ones – in their search results. Drawing on recent examples and live walkthroughs, Jules shares what these tools are really looking for, and why you don’t need a fancy website to show up in AI-driven searches.
You’ll hear a practical breakdown of how AI search works, what data it’s using (hint: Google reviews, your website content, and local listings), and what simple updates can help position your business to be recommended — whether you’re a skin clinic, dog boarding provider, or salon.
Key Takeaways:
- AI Tools are Replacing Traditional Search (Sometimes): ChatGPT and others are now offering curated business recommendations, sometimes showing product images, reviews and links – just like a smart local directory.
- Why Local Businesses Still Have an Edge: Google Business Profiles, local keywords, and consistent listings are critical if you want to show up in AI search results.
- The Role of Reviews, Copy, and Clarity: AI tools prioritise businesses with strong reviews, well-written descriptions, and clearly defined services – not just beautiful websites.
- What to Optimise First: Foundational SEO still matters most. That includes making your website readable, linking from trusted sources, and using the language people actually search for.
If you're ready to make your website more AI-friendly without overhauling everything, this episode will help you understand where to start.
Resources mentioned in this episode:
- 🧠 Listen to Epsiode 081: How to Get ChatGPT to Recommend You (And Why Google Still Matters)
- 🔍 Grab the Free Beginner's QuickStart Guide to SEO
- 📈 Learn more about my SEO Action Plan service
Don't forget to subscribe to the podcast for more insights on SEO, local visibility, and building a website that actually works for your business.
Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!
Previous Episode
084: Don’t Ditch It – Fix It! Making Your Website Work Harder
In this episode, Jules White shares the heart behind her work - why she loves helping women grow their income and visibility through their websites, and how a few focused changes can make all the difference.
Jules explains why she no longer builds websites from scratch, and instead prefers diving into existing sites to uncover opportunities for better results. She shares how many business owners already have untapped potential on their websites - whether they’re getting traffic through social media, podcast guesting or referrals - and how simple improvements can double their conversions without needing a total rebuild.
She also talks about the importance of confidence with tech, the mindset shifts needed to stop fearing your website, and why she’s passionate about helping others understand SEO in a simple, step-by-step way. Plus, Jules touches on how search is evolving with AI, and why your owned content - like websites and podcasts - matters more than ever.
Key Takeaways:
- Why you don’t always need a new website – Jules reveals how refining what’s already there can lead to more conversions with less overwhelm.
- Simplifying SEO – You don’t need to learn everything. Just start with what moves the needle.
- Overcoming tech fear – Hear why gaining confidence with your website can lead to daily sales and less reliance on social media.
- Staying visible in a changing digital world – Why creating searchable, ownable content (like podcasts and websites) is a future-proof move.
Resources mentioned in this episode:
- Free Beginner’s QuickStart Guide to SEO
- Episode 003: What To Do If Your Webpage Has Had 100 Visitors & Zero Conversions!
Don’t forget to subscribe to the podcast for more bite-sized, jargon-free advice on SEO and website strategy!
Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!
Next Episode
086: Website Quick Wins for Better Visibility and Usability: A Live SEO Audit for Productivity Coach Natalie Ford
In this episode, Jules White dives into a live website and SEO audit with productivity and lifestyle coach Natalie Ford — revealing the simple fixes and overlooked opportunities that could transform her website.
If your website is more of a “digital brochure” than a working part of your business, you’ll want to listen in. Jules shares bite-sized advice on getting started with SEO, setting up the right analytics tools, and how to align your website messaging with what your audience is actually searching for.
Whether you’re a coach, service provider, or creative business owner, this episode is packed with actionable insights to help you stop wasting time and start making your website work harder for you.
Key Takeaways:
- From Passive to Powerful: Why your website should be more than a placeholder – and how to start making it part of your active marketing strategy.
- Quick SEO Wins: Learn the most common website mistakes Jules sees and how to fix them (hint: it’s not about blogging every week or chasing keywords you don’t understand).
- Google Tools 101: The difference between Google Analytics and Google Search Console — and which to set up first if SEO is your priority.
- Getting Found Online: Why page titles, descriptions, and heading hierarchy matter more than you think for both Google and your visitors.
- Content That Converts: How to write for humans and search engines without sounding robotic — and the simple tweaks that improve usability and conversions on mobile.
If you're feeling overwhelmed or unsure about where to start with your website, this episode will help you get clarity on what really matters and how to move forward.
Resources mentioned in this episode:
- Free Beginner’s QuickStart Guide to SEO — Learn the basics and get your site set up for SEO success.
- GA4 & Google Search Console Set-Up Course — A short, practical course to help you get tracking in place.
- Keyword Map & Planner — Organise and plan your SEO strategy with ease.
Don't forget to subscribe to the podcast for more clear, human-first tips on SEO, CRO, and making your website actually work for your business.
Find out more about Natalie here
Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!
The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions - 085: Can AI Tools Find Your Business? What I Found in ChatGPT, Gemini & Perplexity
Transcript
AI-GENERATED TRANSCRIPT - MAY CONTAIN ERRORS
Introduction and Purpose of the Video
Hello everybody. I was gonna go live in my group, but seeing as it's done that I might sort of stay here. Okay.
Current Trends in AI and SEO
So I just thought I'd pop in and have a little chat about, I was asked this week about what the trends are and the AI or in the SEO industry.
It's a really important topic. It is something that I
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