The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Sales

In this episode of The Website Success Show, host Jules White shares a cautionary tale about a local locksmith who received misguided advice on optimizing his Google Business Profile. Learn why using shady tactics like buying a P.O. box in a different location can backfire and lead to re-verification, suspension, or even worse.

Discover legitimate strategies for boosting your Google Business Profile visibility, such as:

• Keeping your profile updated: Regularly add fresh photos and relevant information to showcase your business.
• Engaging with your audience: Utilize the Q&A section to answer common questions and interact with potential customers.
• Focusing on genuine reviews: Encourage customers to leave honest feedback, rather than resorting to questionable practices to boost ratings.

Jules emphasizes the importance of prioritizing ethical SEO practices and avoiding shortcuts that could jeopardize your online reputation. Tune in to learn how to optimize your Google Business Profile safely and effectively, ensuring long-term success for your business.
Links:

• Book a Power Hour with Jules White
• Find Jules on LinkedIn

Additional Content:

• Listen to Episode 23: Quick Website Wins For Local SEO

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Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

Boost Your Podcast's Visibility with Organic Search
In this episode of The Website Success Show, host Jules White sits down with Stephanie Smith, the creator of a new podcast called "Getting to the Bottom Line."
Stephanie aims to help business owners improve their revenue, profit, and cash flow by highlighting the often overlooked aspects that impact their bottom line.

Jules and Stephanie discuss key strategies for boosting the podcast's visibility through organic search, including:

• Optimizing the podcast title and description: Incorporating relevant keywords and phrases that listeners might search for in podcast player apps.
• Crafting compelling show art: Designing eye-catching visuals with clear text and incorporating keywords for better discoverability.
• Choosing the right podcast category: Selecting relevant categories and subcategories to increase visibility among target listeners.
• Utilizing transcripts and show notes: Adding transcripts and detailed show notes with relevant keywords to improve SEO and provide additional value to listeners.
• Creating individual pages for each episode on your website: Enhancing your website's authority and improving its search engine ranking by providing fresh, relevant content.

By implementing these strategies, podcasters can significantly increase their show's organic reach and attract a larger audience. Tune in to this episode for actionable tips and insights on optimizing your podcast for organic search and driving more traffic to your website.

Find Stephanie Smith:

• Website: https://newlightfs.com

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Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White addresses the common struggle of not knowing where to start when making website changes to attract more clients. She provides clear guidance based on your current website traffic levels and goals.

Key Takeaways:

• No Traffic? Start with Analytics: If you're unsure about your website traffic, begin by setting up Google Analytics and Google Search Console to gain insights into visitor behaviour and search visibility.
• Low Traffic? Focus on Driving Visitors: If your website receives minimal traffic, prioritise attracting visitors through networking, social media, guest appearances, and freebies.
• Some Traffic? Optimize for Conversions: If you have a decent amount of traffic, focus on improving your conversion rate by clearly communicating your value proposition and having strong calls to action on your website.
• Understanding Your Client's Problems is Key: Regardless of your traffic level, deeply understanding your clients' problems and using their language in your website content and keyword research is crucial for attracting and converting visitors.

Jules emphasizes that the specific actions you take will depend on your unique situation, but her advice provides a solid starting point for improving your website's effectiveness in attracting and converting clients.

Remember: Even small changes can make a big difference. Start by identifying the area that needs the most attention and take action today!
For a deeper look into where to start - listen to last week's episode 021:SEO vs CRO Which Comes First: Should You Focus On Traffic or Conversions?

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Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White dives into the world of local SEO, sharing practical strategies for achieving quick website traffic wins. Whether you run a local business or want to capitalise on local searches, Jules explains how optimising your Google Business Profile can significantly boost your visibility and drive more traffic to your site. From her own journey into SEO, she highlights the power of local searches, particularly on mobile devices, and how you can leverage this trend to your advantage.

Key Takeaways:

• The Importance of Local SEO: Understand why local SEO is vital for businesses of all sizes and how it can quickly boost your website traffic and customer engagement.
• Why Google Business Profiles Matter: Learn about the benefits of having an optimised Google Business Profile and how it can enhance your local presence and trustworthiness.
• Quick Traffic Wins: Discover why local SEO can deliver faster results compared to traditional SEO efforts, offering motivation to keep improving your online presence.
• Leveraging Local Searches: Explore the increasing importance of mobile and voice searches in local SEO and why being mobile-friendly is critical for capturing local traffic.
• The Role of Reviews: Understand the impact of customer reviews on your Google Business Profile and why consistent, authentic feedback is key to local SEO success.

Resources mentioned in this episode:

• Google Business Profile Optimisation Course - A short course designed to help you optimise your Google Business Profile effectively.
• Power Hour Strategy Session - Book a customised session with Jules to find out how to optimise your Google Business Profile.
• Done-for-You Google Profile Optimisation - Let Jules handle the optimisation of your Google Business Profile in just half a day.
• Free Google Business Profile Checklist - Download this free checklist to ensure your Google Business Profile is fully optimised.

Other Helpful Content:

• Listen to Episode 8: How To Avoid Shady Tactics That Can Harm Your Google Profile!

Tune in to this episode for actionable insights that can help you quickly boost your website traffic using local SEO!

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Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode of The Website Success Show, host Jules White tackles the age-old question: Should you create content first or focus on SEO first? She explores the pros and cons of each approach, highlighting the importance of having a well-defined content strategy and understanding search intent before diving into content creation.
Jules explains how a hybrid approach, combining both content and SEO considerations, can be the most effective way to optimize your website for search engines and attract more organic traffic. She also discusses the importance of keyword research, creating cornerstone content, and improving the user experience of your website.
Key Takeaways:

• Content vs. SEO: The Chicken and Egg Dilemma: Discover why prioritizing one over the other can lead to wasted effort and missed opportunities.
• The Hybrid Approach: Learn how to combine content creation and SEO strategy for optimal results.
• Understanding Your Audience: Get clarity on who you're trying to reach and what they're searching for online.
• Content Strategy Essentials: Understand the importance of defining your core topics and creating a content plan.
• Optimizing Existing Content: Discover quick wins by improving the SEO of your current website pages and blog posts.
• User Experience Matters: Create a website that is easy to navigate and provides a positive experience for visitors.

For 1:1 help with creating a content strategy and SEO plan tailored for your business and goals, book now for a free discovery call with Jules.

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!