054: Boosting Local Visibility - A Google Business Profile AUDIT for licensed mental health therapist Mallory Grimste

12/16/24 • 28 min

The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions

In this episode, Jules helps Mallory Grimste, a licensed mental health therapist, optimise her Google Business Profile to attract more local referrals and steady her client flow. Mallory shares her journey as a therapist for teens and young adults and highlights how her profile has been underutilised despite its potential to support her business.

Jules walks Mallory through actionable steps to enhance her profile, including:

Adding regular updates to showcase her services and online programmes.
Leveraging secondary categories to increase her profile's visibility in local searches.
Exploring creative ways to gather reviews while adhering to confidentiality guidelines.
Using tools like Pleper and GMB Everywhere to find relevant categories and insights.
Updating service areas to reflect her expanded licensing in Connecticut and New York.

Jules also shares quick wins for maintaining an active profile with minimal time investment and tips on linking content across platforms to strengthen SEO. If you're looking to improve your local visibility and make the most of your Google Business Profile, this episode is packed with practical advice!

Resources Mentioned in This Episode:

Episode 011: Unlock the Power of Opt-In Pages: A Webpage Walkthrough
Google Business Profile Checklist: Download this free guide to ensure your profile is set up for success.
Google Business Profile Mini Intensive: Work with Jules to optimise your profile in a hands-on session.
Mallory Grimste's Website: Explore Mallory’s therapy services, self-care resources, and online programmes.

Don’t forget to subscribe for more actionable tips on SEO, CRO, and building a website that works for you!

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

Jules walks Mallory through actionable steps to enhance her profile, including:

Adding regular updates to showcase her services and online programmes.
Leveraging secondary categories to increase her profile's visibility in local searches.
Exploring creative ways to gather reviews while adhering to confidentiality guidelines.
Using tools like Pleper and GMB Everywhere to find relevant categories and insights.
Updating service areas to reflect her expanded licensing in Connecticut and New York.

Resources Mentioned in This Episode:

Episode 011: Unlock the Power of Opt-In Pages: A Webpage Walkthrough
Google Business Profile Checklist: Download this free guide to ensure your profile is set up for success.
Google Business Profile Mini Intensive: Work with Jules to optimise your profile in a hands-on session.
Mallory Grimste's Website: Explore Mallory’s therapy services, self-care resources, and online programmes.

Don’t forget to subscribe for more actionable tips on SEO, CRO, and building a website that works for you!

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

Previous Episode

053: Using AI for SEO - Simple Strategies for Success

In this episode, Jules White dives into how she uses AI to streamline SEO tasks for her business. From keyword research to content optimisation, she shares the tools she uses daily, like ChatGPT, Google Gemini, Keywords Everywhere, and KW Finder, to make SEO easier and less overwhelming. She also reflects on her experience testing Sintra.ai’s SEO helper and how it reinforced the importance of combining AI tools with your own expertise.

Key Takeaways:

AI as a Helper, Not a Replacement: Learn how AI tools can save you time, spark new ideas, and help you focus on what matters most—without replacing your unique knowledge and insights.
Simple Steps for SEO Success: Discover the three core steps for SEO—choosing keywords, identifying the right pages, and optimising them—and how AI can support you at each stage.
Using AI for SEO Strategy: Get actionable tips on using AI for brainstorming blog ideas, refining meta descriptions, and mapping keywords to your website’s content.

If you’ve ever wondered how to get started with AI for SEO or felt overwhelmed by the options, this episode is packed with practical advice to help you take that first step.

Resources and Links Mentioned:

Episode 009: How to Establish Your Core Topics – Identify the key topics to focus on for your business and website.
Episode 047: AI and How it Helps Me in Business and Personal Life – Insights on how AI supports daily business tasks and personal life.
Episode 049: AI and How it Helps Me in Business and Personal Life – A continuation of exploring AI’s role in simplifying work and life.
Episode 051: How to Use AI for Your Website – Practical steps for using AI to create and optimise website content.
Free Beginner's SEO Checklist – Download a checklist to help get started with SEO basics.
Keyword Map and Planner – A tool for mapping keywords and optimising pages effectively.
SEO Recommendations Mini Intensive – Book a focused SEO audit and walkthrough to improve website visibility.
Book A Free Discovery Call – Schedule a call to discuss how to improve your website and SEO.

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

Next Episode

055: Growing a Podcast Without Social Media – Milestones, Lessons, and Confidence Building

In this episode, Jules reflects on six months of podcasting and shares her journey, including key milestones, lessons learned, and the impact the podcast has had on her business and personal growth.

Jules discusses how she achieved over 2,500 downloads within six months without promoting the podcast on social media. She highlights the value of creating a podcast as a bank of content that showcases expertise and builds connection with her audience. Jules also talks about the confidence she’s gained, the challenges of perfectionism, and how podcasting has enhanced her marketing strategy and online presence.

Key Takeaways:

Milestones and Growth: Reaching 2,500 downloads in six months, surpassing initial expectations, and the importance of perseverance in podcasting.
Confidence Building: How podcasting has helped Jules overcome perfectionism and grow more confident in her expertise.
Non-Social Media Promotion: The effectiveness of networking, email marketing, and SEO for growing a podcast audience organically.
Practical Advice for Beginners: Tips for keeping podcasting simple, including using tools like Buzzsprout and Descript.

Resources Mentioned in This Episode:

Buzzsprout – Try it free for 90 days and start your podcast journey.
Descript – A video & audio editing tool to simplify podcast production.
Episode 027 – Benefits of Podcasting - 3 Months That Transformed My Business
Episode 043 – Do SEO Plugins Really Boost Your Rankings? Understanding the Role of Yoast and Similar Tools

If you’re considering starting a podcast or want to explore a no-social-media growth strategy, this episode is packed with actionable insights.

Free Resources:

Beginner's QuickStart Guide to SEO – Start optimising your website today!

Don’t forget to subscribe for more bite-sized tips and inspiration to improve your website and SEO!

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions - 054: Boosting Local Visibility - A Google Business Profile AUDIT for licensed mental health therapist Mallory Grimste

Transcript

AI-GENERATED TRANSCRIPT - MAY CONTAIN ERRORS
Introduction to Mallory's Google Business Profile

Jules White: So hi, today we're diving into a Google business profile for my lovely friend Mallory.
Mallory's a fantastic mental health therapist for teens and young adults, and regular listeners of the show might recognise Mallory's name because back in