Crafting Winning Strategies for the NFT Marketplace with Arvin Khamseh | S3 E44

02/20/24 • 37 min

Prepare to unlock the enigmatic world of Web3 marketing as we sit down with the virtuoso of NFT advertising, Arvin Khamseh. His journey from traditional marketing to the vanguard of the crypto space serves as a beacon for those navigating this new digital frontier. Through our discussion, we reveal the nimble tactics needed in a domain where marketing strategies have a blink-and-you'll-miss-it lifespan. Arvin's tenacity shines as he recounts how he weathered the crypto winter, maintaining his foothold and keeping his sights on the future tides of the market.
The road to launching a successful NFT project is fraught with challenges and demands a captain who can steer the ship with data rather than gut instincts. In this episode, we unearth the treasure trove of strategies essential for founders to reach the prized shores of a complete sell-out. From the perils of ego-driven decisions to the siren call of misleading success metrics, we illuminate the path our incubator has taken to achieve an impressive 81% success rate. This segment is a masterclass for founders, detailing the crucial judgment calls that can make or break a venture in the tempestuous crypto seas.
As we chart the course of NFT marketing strategies, we touch upon the significant shift in audience engagement, moving away from saturated markets to fresh territories ripe with enthusiasm for digital collectibles. We dissect the innovative approach to crowd marketing, which has surged as a potent force amid changing social media landscapes. Our episode is your compass to the evolving strategies that keep one's brand afloat and sailing ahead in the dynamic waters of Web3 marketing. Join us as we share our map filled with the insights and resources that have guided many to success in the ever-shifting world of NFTs.
This episode was recorded through a Podcastle call on January 10, 2024. Read the blog article and show notes here: https://webdrie.net/crafting-winning-strategies-for-the-nft-marketplace-with-arvin-khamseh/

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Are Ordinals the Next Big Thing in Blockchain Technology? – with Francesca Conti from Outlier Ventures | S3 E43

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Explore the transformative frontiers of Web3 with us as Francesca Conti of Outlier Ventures joins me, Joeri Billast, in a conversation that promises to equip you with a fresh perspective on this digital revolution. From Francesca's own shift from the realms of traditional media into the heart of Web3 innovation, we unravel the tapestry of challenges and triumphs startups encounter. Discover the pivotal role of Outlier Ventures in shaping the landscape and learn how they're sculpting more welcoming onboarding experiences for users everywhere, ensuring that the future of technology is not just advanced, but also accessible.
Hold on to your digital hats as we take a deep dive into the world of NFTs and uncover the unique value being crafted through platforms like Junkyard You're. The art of storytelling and community engagement takes center stage, revolutionizing loyalty programs and event access in ways previously unimagined. We also cast a glance at the surging tide of DeFi applications, with Francesca and I sharing our excitement for how ordinals and other innovations are sparking renewed enthusiasm in the sector. And if you're intrigued by the intersection of Web3 with beauty and fashion, stay tuned for our anticipation of trailblazing initiatives from giants like L'Oreal.
Our journey doesn't end there. Networking and robust infrastructure are celebrated as the lifeblood of the burgeoning Web3 ecosystem. I share insights from over 150 podcast episodes, highlighting the diverse thoughts that enrich our community and the importance of staying curious in a rapidly evolving industry. Francesca leaves us with pearls of wisdom for those navigating the Web3 waters and extends an invitation to connect with the trailblazers at Outlier Ventures. So if you're ready to embrace this era of digital innovation, this episode is your gateway to the heart of Web3's evolution.
This episode was recorded through a Podcastle call on January 9, 2024. Read the blog article and show notes here: https://webdrie.net/are-ordinals-the-next-big-thing-in-blockchain-technology-with-francesca-conti-from-outlier-ventures/

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Blending Web2 Strategies with Web3 Gaming: A Winning Formula – with Corey Wright | S3 E45

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Embark on a transformative exploration of the web's next evolution with us, Joeri Billast, and the visionary entrepreneur Corey Wright. Discover the strategic insights and personal anecdotes that Corey brings to the table, as we dissect the seismic shift from Web2 to Web3 business models. Our conversation uncovers the fundamental principles of creating a substantial product before stoking the fires of hype—a stark deviation from the Web3 norm. Corey imparts wisdom on building with substance, establishing sustainable revenue streams, and the art of resilience in the face of Web3's unpredictable whirlwind, all while recounting his path from leadership coaching to pioneering Hexicon Studios.
As we navigate the uncharted territories of Web3 gaming, we discuss the crafting of a game ecosystem that's not only enduring but also prioritizes player satisfaction. Our discussion ventures into the art of attracting both Web2 loyalists and Web3 converts, ensuring everyone enjoys a frictionless and gratifying gaming experience. We share strategies for adapting traditional marketing to this novel landscape, touching upon the organic growth fueled by community engagement and the triumphs of launching a Web3 game into the mainstream.
Rounding off our discussion, we shine a spotlight on the delicate craft of fostering a gaming community built on respect and positivity. I share insights into the importance of transparent communication and the strategic decisions that shape Honeyland's in-game economy, where player enjoyment and asset value go hand in hand. Community success stories highlight the profound impact a well-designed game can have beyond the screen—contributing to both the joy and financial health of its players. Join us for tales of innovation and the pioneering spirit of Web3 gaming.
This episode was recorded through a Podcastle call on January 11, 2024. Read the blog article and show notes here: https://webdrie.net/blending-web2-strategies-with-web3-gaming-a-winning-formula-with-corey-wright/

Web3 CMO Stories - Crafting Winning Strategies for the NFT Marketplace with Arvin Khamseh | S3 E44

Transcript

Arvin00:00:00.100

If you go put your head under water at some point you have to give in . You have to come up and just breathe . You can't just keep saying I'm gonna will it because I said I'm gonna do five hours , I'm gonna do it . It just doesn't work . So the example in web three what I've seen a lot of times happen is , let's say , a founder , come in , grab the team and they're like we t