Web3 CMO Stories

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Embark on a transformative exploration of the web's next evolution with us, Joeri Billast, and the visionary entrepreneur Corey Wright. Discover the strategic insights and personal anecdotes that Corey brings to the table, as we dissect the seismic shift from Web2 to Web3 business models. Our conversation uncovers the fundamental principles of creating a substantial product before stoking the fires of hype—a stark deviation from the Web3 norm. Corey imparts wisdom on building with substance, establishing sustainable revenue streams, and the art of resilience in the face of Web3's unpredictable whirlwind, all while recounting his path from leadership coaching to pioneering Hexicon Studios.
As we navigate the uncharted territories of Web3 gaming, we discuss the crafting of a game ecosystem that's not only enduring but also prioritizes player satisfaction. Our discussion ventures into the art of attracting both Web2 loyalists and Web3 converts, ensuring everyone enjoys a frictionless and gratifying gaming experience. We share strategies for adapting traditional marketing to this novel landscape, touching upon the organic growth fueled by community engagement and the triumphs of launching a Web3 game into the mainstream.
Rounding off our discussion, we shine a spotlight on the delicate craft of fostering a gaming community built on respect and positivity. I share insights into the importance of transparent communication and the strategic decisions that shape Honeyland's in-game economy, where player enjoyment and asset value go hand in hand. Community success stories highlight the profound impact a well-designed game can have beyond the screen—contributing to both the joy and financial health of its players. Join us for tales of innovation and the pioneering spirit of Web3 gaming.
This episode was recorded through a Podcastle call on January 11, 2024. Read the blog article and show notes here: https://webdrie.net/blending-web2-strategies-with-web3-gaming-a-winning-formula-with-corey-wright/

Looking to recharge and gain fresh insights into Web3 and AI? Check out the Sintra Synergies Retreat—an immersive 5-day experience in Portugal, designed for forward-thinking leaders like you. Learn more and secure your spot at sintrasynergies.com.

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Ever wondered how an event brimming with over 71,000 visionaries feels?
Join me, Joeri Billast, as I guide you through the electrifying atmosphere of the WebSummit in Lisbon. This year, AI took center stage, with 3,000+ companies showcasing their innovations across bustling floors. As a Sintra local, attending the summit was a delightful escape from long-haul flights, though an impromptu trip to Belgium for an AI workshop meant I was flying back to Portugal just in time for the event. From intimate meetups scheduled via the WebSummit app to reconnecting with industry peers like Diego Borgo and Ethan Pierce, the experience was an exhilarating blend of chaos and connection.
While there wasn't a dedicated Web3 stage this year, the spirit of Web3 thrived in side events like the DePIN Day by Outlier Ventures, where networking was anything but ordinary. Despite missing a main stage presence, Web3 was interwoven into every corner of the summit, promising a return next year. Each side gathering, whether atop a rooftop bar or amidst the buzzing meetups, turned into a serendipitous reunion of the Web3 community. Listen along as I recount these enriching exchanges, the thrill of bumping into familiar faces, and why WebSummit remains an unmissable gathering for tech enthusiasts worldwide.
This episode was recorded via Descript on November 15, 2024. The episode is short, so exceptionally there are no show notes.

Looking to recharge and gain fresh insights into Web3 and AI? Check out the Sintra Synergies Retreat—an immersive 5-day experience in Portugal, designed for forward-thinking leaders like you. Learn more and secure your spot at sintrasynergies.com.

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Curious how a startup founder transitions to the world of venture capital?
Join us for an engaging conversation with Adrian Mendoza as he shares his fascinating journey from working in a small ad agency during the dot-com boom to becoming a venture capitalist. Adrian provides a unique perspective on how experiences in e-commerce and user experience design, alongside his passion for data analytics, paved the way for his successful startup. His insights into the emergence of mobile apps and their impact on marketing strategies have greatly shaped his approach to investing today.
Discover the secrets to achieving product-market fit and the vital importance of understanding customer needs right from the start. Adrian walks us through a game-changing exercise involving a matrix that helps entrepreneurs analyze roles and motivations in purchasing decisions. We also touch on the competitive advantage of diversity in business teams, emphasizing how unique perspectives from overlooked founders can lead to successful financial outcomes. This conversation uncovers the real power of varied experiences in driving positive results.
But that's not all. Learn essential strategies for securing venture capital funding in fintech, AI, and cybersecurity. We explore the intricacies of the fundraising process, comparing it to a sales cycle, and the art of crafting a compelling pitch. Adrian shares invaluable tips on refining both personal and company narratives to align with investor expectations. Don't miss out on the excitement of hosting investors on our podcast, gaining insights, and the encouragement to share these learnings with others who could benefit. Join us, subscribe, and let's grow together!
This episode was recorded through a Podcastle call on September 4, 2024. Read the blog article and show notes here: https://webdrie.net/from-startup-founder-to-venture-capitalist-with-adrian-mendoza/

Looking to recharge and gain fresh insights into Web3 and AI? Check out the Sintra Synergies Retreat—an immersive 5-day experience in Portugal, designed for forward-thinking leaders like you. Learn more and secure your spot at sintrasynergies.com.

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World-renowned crypto and blockchain expert Anna Tutova reveals how her background in international law and a curiosity sparked by Bitcoin in 2017 led her on an inspiring journey into the world of Web3 and cryptocurrency. Despite early family discouragement, Anna's insights offer a captivating look into the shifting crypto markets from Asia to Europe and Dubai, and the influential role of digital assets in crisis situations like those in Ukraine. Join us as Anna paints a vivid picture of how these technologies are transforming financial landscapes globally, illuminating both challenges and opportunities.
Curious about the role of blockchain technology in shaping digital identities? Our conversation with Anna delves into the complexities of navigating the crypto sector's information overload and misinformation. We tackle the importance of discerning credible news amidst the noise and explore how blockchain might hold the key to combating fake news and AI-generated deepfakes. With Anna's optimistic outlook, we chart a future where blockchain and crypto continue to evolve, setting the stage for innovative solutions and widespread adoption.
As traditional financial institutions increasingly embrace blockchain, discover how over 880 million people are now part of the crypto movement. We explore the impact of major global events and industry shifts on the crypto market's growth, and Anna shares practical advice for newcomers eager to understand Web3. From her experiences at the European Blockchain Convention in Barcelona to the best resources for staying informed, this episode offers valuable guidance to both seasoned enthusiasts and those just starting their crypto journey. Tune in and be part of this thrilling exploration into the ever-evolving world of blockchain technology.
This episode was recorded at the European Blockchain Convention in Barcelona on September 26, 2024. Read the blog article and show notes here: https://webdrie.net/insights-from-interviews-with-vitalik-buterin-cz-and-web3s-global-leaders-with-anna-tutova-at-european-blockchain-convention/
Watch the YouTube version here: https://youtu.be/hDoB8F2Jk1k

Looking to recharge and gain fresh insights into Web3 and AI? Check out the Sintra Synergies Retreat—an immersive 5-day experience in Portugal, designed for forward-thinking leaders like you. Learn more and secure your spot at sintrasynergies.com.

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This is the 13th episode of my podcast CMO Stories: conversations with Marketing Leaders from all over the world about their challenges, tools and tactics.
My guest for this episode is Park Howell, Business Story Strategist, Keynote Speaker, Sales Storytelling Coach, Podcaster and Brand Raconteur at Business of Story.
Your story matters. Especially if you want to grow sales. Attract and retain top talent. Open more doors and close more deals creating life-long customers. But if you don't tell your story, everyone who matters to you will make one up about you. And you probably won't like it.
For 35 years in branding, marketing and sales, Park has preached being different and distinctive. But now he knows that's not enough. You need to know how to share your story with the world.
After running his ad agency, Park&Co, for twenty years, in 2016 he did a wacky thing to most. He shuttered his shop and struck out on a new adventure to help leaders like excel through the stories they tell.
Now he consults, teaches, coaches and speak internationally, working with brand leadership, their marketers and sales teams to craft and tell endearingly authentic stories that sell.
He hosts the popular Business of Story podcast ranked among the top 10% of downloaded shows in the world.
Everything he has learned so far about business storytelling is captured in his new book 'Brand Bewitchery: How to Wield the Story Cycle SystemTM to Craft Spellbinding Stories for Your Brand'. He has also co-written 'The Narrative Gym for Business – Introducing the ABT Framework for Business Communication and Messaging'.
In this episode we will discuss the ABT framework and do a practical exercise for my own personal brand.
This episode was recorded via StreamYard call on March 30, 2022.
You find the show notes here: https://webdrie.net/s1-e13-how-to-create-and-use-stories-to-grow-sales-with-park-howell/
Did you already about my CMO💯club, a brand new CMO Community. If you want to know more, follow me on Twitter or Instagram and send me a DM with the keyword "CMO100".
Apply for the CMO💯club here: joeri.link/cmo100club

Happy listening!
– Joeri