Web3 CMO Stories

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Embark on a transformative exploration of the web's next evolution with us, Joeri Billast, and the visionary entrepreneur Corey Wright. Discover the strategic insights and personal anecdotes that Corey brings to the table, as we dissect the seismic shift from Web2 to Web3 business models. Our conversation uncovers the fundamental principles of creating a substantial product before stoking the fires of hype—a stark deviation from the Web3 norm. Corey imparts wisdom on building with substance, establishing sustainable revenue streams, and the art of resilience in the face of Web3's unpredictable whirlwind, all while recounting his path from leadership coaching to pioneering Hexicon Studios.
As we navigate the uncharted territories of Web3 gaming, we discuss the crafting of a game ecosystem that's not only enduring but also prioritizes player satisfaction. Our discussion ventures into the art of attracting both Web2 loyalists and Web3 converts, ensuring everyone enjoys a frictionless and gratifying gaming experience. We share strategies for adapting traditional marketing to this novel landscape, touching upon the organic growth fueled by community engagement and the triumphs of launching a Web3 game into the mainstream.
Rounding off our discussion, we shine a spotlight on the delicate craft of fostering a gaming community built on respect and positivity. I share insights into the importance of transparent communication and the strategic decisions that shape Honeyland's in-game economy, where player enjoyment and asset value go hand in hand. Community success stories highlight the profound impact a well-designed game can have beyond the screen—contributing to both the joy and financial health of its players. Join us for tales of innovation and the pioneering spirit of Web3 gaming.
This episode was recorded through a Podcastle call on January 11, 2024. Read the blog article and show notes here: https://webdrie.net/blending-web2-strategies-with-web3-gaming-a-winning-formula-with-corey-wright/

Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.'

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Curious how a startup founder transitions to the world of venture capital?
Join us for an engaging conversation with Adrian Mendoza as he shares his fascinating journey from working in a small ad agency during the dot-com boom to becoming a venture capitalist. Adrian provides a unique perspective on how experiences in e-commerce and user experience design, alongside his passion for data analytics, paved the way for his successful startup. His insights into the emergence of mobile apps and their impact on marketing strategies have greatly shaped his approach to investing today.
Discover the secrets to achieving product-market fit and the vital importance of understanding customer needs right from the start. Adrian walks us through a game-changing exercise involving a matrix that helps entrepreneurs analyze roles and motivations in purchasing decisions. We also touch on the competitive advantage of diversity in business teams, emphasizing how unique perspectives from overlooked founders can lead to successful financial outcomes. This conversation uncovers the real power of varied experiences in driving positive results.
But that's not all. Learn essential strategies for securing venture capital funding in fintech, AI, and cybersecurity. We explore the intricacies of the fundraising process, comparing it to a sales cycle, and the art of crafting a compelling pitch. Adrian shares invaluable tips on refining both personal and company narratives to align with investor expectations. Don't miss out on the excitement of hosting investors on our podcast, gaining insights, and the encouragement to share these learnings with others who could benefit. Join us, subscribe, and let's grow together!
This episode was recorded through a Podcastle call on September 4, 2024. Read the blog article and show notes here: https://webdrie.net/from-startup-founder-to-venture-capitalist-with-adrian-mendoza/

Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.'

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Ever wondered how blockchain technology can revolutionize traditional sectors like healthcare? Join us as we sit down with Dinidh Ciaran O'Brien, a technological futurist with over a decade of experience in the blockchain and Web3 space, to uncover the transformative potential of this groundbreaking technology. From founding one of the first commercial companies to accept crypto payments to his concerns about the meme coin casino on Binance, Dinidh shares his valuable insights and experiences in this captivating episode.

Discover how blockchain can enable ethical data practices by providing legal proof of consent for the use of personal data. We'll explore the importance of transparency, accountability, and security provided by blockchain, and its potential applications in various industries like digital advertising and nonprofit organizations. You also won't want to miss our conversation on Decentralized Science (DeSci), as we delve into the power of collaboration between projects and communities in driving innovation.

As we wrap up our discussion with Dinidh, you'll learn the importance of building long-term value and ethical practices in the Web3 space, even if it takes longer than the hype and shillers. If you're considering a career in Web3, Dinidh offers some incredible advice: find your passion and seek out projects that intersect with it. Don't miss this fascinating episode, and be sure to connect with Dinidh on various platforms to follow his journey in the world of blockchain technology.
This episode was recorded through a StreamYard call on June 8, 2023. Read the blog article here: https://webdrie.net/revolutionizing-healthcare-and-beyond-unleashing-blockchains-transformative-potential-with-dinidh-obrien/
If you're interested in our W3X Mastermind, please send me a DM on LinkedIn, Twitter or Instagram.

Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.'

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Ever wondered how the recent Ripple decision might reshape the landscape of crypto investments? Join me, Joeri Billast, as I chat with the distinguished Mark Fidelman, founder of Smart Blocks Agency. Together, we unravel the implications of the Ripple decision, dissecting its nuances and exploring the pivotal exemptions to the SEC that could streamline the investment journey.

Our conversation sheds light on the Howey Test and Ripple's notable violation of the Investment Act. As we sail through the vast ocean of security tokens, we weigh their risks against those of traditional stocks and the unpredictable world of NFTs. This episode is more than just crypto talk; it's about understanding the imperative for robust regulations that safeguard both investors and digital assets.

Dive deep with us into the transformative potential of tokenization and its impending revolution in the finance sector. And before we wrap up, Mark extends a special invitation to his W3X Web3 Mastermind and provides details on how you can get in touch with him. Gear up to unlock actionable insights and empower your crypto investment decisions.
This episode was recorded through a StreamYard call on July 13, 2023. Read the blog article here: https://webdrie.net/navigating-the-ripple-decision-and-untapped-potential-of-tokenization-a-deep-dive-with-mark-fidelman-founder-of-smartblocks

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Just send me a DM on LinkedIn, Twitter or Instagram.

Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.'

Send us a text

This is the 13th episode of my podcast CMO Stories: conversations with Marketing Leaders from all over the world about their challenges, tools and tactics.
My guest for this episode is Park Howell, Business Story Strategist, Keynote Speaker, Sales Storytelling Coach, Podcaster and Brand Raconteur at Business of Story.
Your story matters. Especially if you want to grow sales. Attract and retain top talent. Open more doors and close more deals creating life-long customers. But if you don't tell your story, everyone who matters to you will make one up about you. And you probably won't like it.
For 35 years in branding, marketing and sales, Park has preached being different and distinctive. But now he knows that's not enough. You need to know how to share your story with the world.
After running his ad agency, Park&Co, for twenty years, in 2016 he did a wacky thing to most. He shuttered his shop and struck out on a new adventure to help leaders like excel through the stories they tell.
Now he consults, teaches, coaches and speak internationally, working with brand leadership, their marketers and sales teams to craft and tell endearingly authentic stories that sell.
He hosts the popular Business of Story podcast ranked among the top 10% of downloaded shows in the world.
Everything he has learned so far about business storytelling is captured in his new book 'Brand Bewitchery: How to Wield the Story Cycle SystemTM to Craft Spellbinding Stories for Your Brand'. He has also co-written 'The Narrative Gym for Business – Introducing the ABT Framework for Business Communication and Messaging'.
In this episode we will discuss the ABT framework and do a practical exercise for my own personal brand.
This episode was recorded via StreamYard call on March 30, 2022.
You find the show notes here: https://webdrie.net/s1-e13-how-to-create-and-use-stories-to-grow-sales-with-park-howell/
Did you already about my CMO💯club, a brand new CMO Community. If you want to know more, follow me on Twitter or Instagram and send me a DM with the keyword "CMO100".
Apply for the CMO💯club here: joeri.link/cmo100club

Happy listening!
– Joeri