Web3 and Blockchain for Women, with Sanja Kon from Circle Europe | S4 E18

06/28/24 • 22 min

What if owning digital assets could safeguard your wealth and provide financial mobility, even amid war or economic turmoil?
This episode features an insightful conversation with Sanja Kon, Vice President of Circle Europe and former CEO of Utrust, as she recounts her journey from corporate roles at Vodafone, eBay, and PayPal to pioneering the Web3 and blockchain space.
Sanja shares the challenges and triumphs she faced while developing Utrust, a crypto-to-fiat payment platform, and discusses her transition to Circle, emphasizing the significance of user experience in the broader adoption of Web3 technologies.
We delve into the empowering themes of Sanja's new book, "Web3 and Blockchain for Women," which addresses crucial topics like money mindset and financial freedom.
Sanja passionately speaks about the transformative potential of Bitcoin and stablecoins in fostering financial inclusion for those affected by instability. She underscores the importance of women taking control of their financial futures and reframing their perceptions about money to achieve empowerment.
Tune in for an episode rich with insights, personal stories, and practical advice on embracing opportunities in the blockchain economy. Don't miss the chance to be inspired by Sanja's journey and learn how to navigate the evolving landscape of digital finance.
This episode was recorded through a Podcastle call on May 24, 2024. Read the blog article and show notes here: https://webdrie.net/web3-and-blockchain-for-women-with-sanja-kon-from-circle-europe/

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USDC and the Future of Financial Inclusion – with Mercina Tillemann Perez, VP of Impact at Circle | S4 E17

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Ever wondered how a digital dollar could revolutionize financial inclusion?
Join us on the Web3 CMO Stories podcast as we welcome Mercina Tillemann Perez, VP of Impact at Circle, to explore the incredible potential of USDC, a stablecoin issued by Circle.
Mercina, with her rich background in policy, technology, finance, and health, shares her insights on how USDC is transforming access to financial services, especially for underserved communities.
Discover how this digital dollar leverages blockchain technology and the stability of the US dollar to provide fast, affordable financial solutions, from cross-border remittances to humanitarian aid. With 75% of USDC wallets holding balances under $100, it's clear that these services are accessible and practical for a broad range of users.
But that's not all—we also delve into Circle's impactful initiatives aimed at small and medium-sized enterprises (SMEs). Learn about the benefits of real-time payments and reduced transaction fees, which are crucial for global business operations.
Mercina discusses Circle's educational platform, Circle U, and its efforts to enhance digital financial literacy through partnerships with universities worldwide.
Furthermore, we highlight the significance of global pitch competitions in advancing sustainable development goals and Circle's vision for a seamless global financial system. Tune in and understand how Circle is not just talking about change but actively creating a world where financial inclusion is a reality for everyone.
This episode was recorded through a Podcastle call on May 22, 2024. Read the blog article and show notes here: https://webdrie.net/usdc-and-the-future-of-financial-inclusion-with-mercina-tillemann-perez-vp-of-impact-at-circle/

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Innovative Strategies in Web3 Marketing with Krystyna Kozak, CMO at Cookie3 | S4E19

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Ever wondered how to revolutionize your marketing strategy in the Web3 space? Join us for an exclusive conversation with Krystyna Kozak, the CMO of Cookie3, recorded live at Consensus in Austin. Krystyna shares her unique insights into leveraging innovative tools and community-driven initiatives like CookieToken and Airdrop Shield to stay ahead in the marketing game. Learn how Cookie3 is utilizing analytics and AI to combat bots and Sybil attackers, ensuring more effective airdrop campaigns. Krystyna offers a rare glimpse into her strategic vision and how her growing team allows her to focus on broader company goals.
In the second half, we delve into the phenomenal success of the Cookie3 Affiliate platform, which amassed 18,000 members without any formal promotion. Krystyna discusses the power of partnerships with the Cookie DAO, the strategic use of airdrops, and the influence of Key Opinion Leaders in fostering a competitive and engaging atmosphere. Discover the importance of regional community-building, effective communication within the marketing team, and measuring community sentiment to craft compelling narratives. This episode is packed with actionable insights on growth strategies and community engagement that you won't want to miss.
This episode was recorded IRL at Consensus 2024 in Austin on May 30, 2024. Read the blog article and show notes here: https://webdrie.net/innovative-strategies-in-web3-marketing-with-krystyna-kozak-cmo-at-cookie3/

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Web3 CMO Stories - Web3 and Blockchain for Women, with Sanja Kon from Circle Europe | S4 E18

Transcript

Sanja00:00:00.100

Today , if you have a wallet , if you have an internet connection , you can own Bitcoin , you can own stablecoins , you can be free , you can move to another country and you can still own your money and no one can take that away from you , and that's awesome .

Joeri00:00:17.280

Hello everyone and welcome to the Web3 CMO Stories podcast . My name is Joeri B