897: ACTION SATURDAY (find your unique differentiators w/ Heidi Hattendorf)

07/27/24 • 4 min

Wantrepreneur to Entrepreneur | Start and Grow Your Own Business

Discover how to harness your unique strengths and stand out in today's noisy digital world with expert insights from Heidi Hattendorf, our featured guest in Episode 894. With 25 years of marketing expertise ranging from Fortune 50 giants to nimble startups, Heidi returns to share actionable strategies on how to articulate your unique value proposition. Learn to identify your key differentiators, understand the problems you can solve for your clients, and leverage your personal style to make a lasting impact.
This Action Saturday episode is a must-listen for entrepreneurs and business leaders looking to propel their ventures forward. Heidi breaks down her approach into three essential steps: defining your strengths, understanding your clients' needs, and showcasing your unique approach. Get practical tips on how to gather input from your team and customers, and why your leadership traits can set you apart. Tune in to cut through the noise, connect with your audience, and build a marketing strategy that highlights what makes you and your business truly unique.
ABOUT HEIDI
Heidi Hattendorf is a renowned marketing executive turned entrepreneur, leveraging over 25 years of experience and expertise leading Marketing and GTM teams in SaaS and tech in Vice President/CMO roles. She has driven significant revenue growth and EBITDA for brands ranging from Fortune 50 companies to medium-sized SaaS to agile startups. Heidi's experience includes a decade of global leadership based in Europe. A sought-after speaker and innovator, Heidi holds two patents and has been recognized with multiple awards in marketing and business leadership. As a certified business coach, she also provides companies with personalized guidance, leading to improved profitability and scalable growth. Heidi is based in South Florida with clients spanning the globe, benefiting from her comprehensive expertise and dedication to their success.
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896: Integrating Emotions and Systems Thinking for Peak Productivity w/ Lori Fisher

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What if understanding both the technical and emotional dimensions of business challenges could revolutionize your company's productivity? Lori Fisher, the founder of PLS Management Consulting, joins us to share her transformative journey from working in male-dominated biotech and aerospace industries to pioneering her own consulting firm. Lori delves into how the integration of Dr. Derek and Laura Cabrera's DSRP systems thinking methodology has redefined her management approaches, making business problem-solving more holistic and inclusive.
Engaging thoughts and emotions isn't just a nice-to-have; it's a game-changer in manufacturing and beyond. Lori introduces the PLS framework—Purpose, Leap, and Surge—that sets clear goals, fosters collaboration, and leverages transition points in business processes. By applying structured problem analysis and decision-making frameworks like DSRP, Lori demonstrates how businesses can reclaim lost time, enhance productivity, and ensure inclusive problem-solving. This episode is packed with practical insights on creating a work environment where both thoughts and emotions are valued, leading to more effective and sustainable outcomes.
Employee engagement goes beyond mere feedback—it requires a participatory process. Lori tackles common misconceptions held by CEOs and discusses the impact of cognitive biases on organizational practices. She highlights the importance of system maps and considering diverse perspectives, including those of frontline supervisors, to implement effective engagement strategies. Declining engagement rates have serious consequences, but with Lori's insights, businesses can become stable, supportive environments for their employees. Join us as we explore these crucial aspects of business management and learn how to foster true employee engagement and productivity.
ABOUT LORI
After a successful career in technical operations, Lori Fisher launched PLS Management Consulting in January of 2023. In her previous operations leadership roles in industries from biotech to aerospace, Lori led teams with high levels of diversity through crucial business growth during significant junctures of industry-wide importance. These crucible moments helped refine her thinking and through the PLS Framework, Lori shares her efficient and powerful employee engagement, collaboration, and management approach. Her learning, research, and knowledge-sharing lifestyle continues to amplify outcomes. If you are a small-to-medium sized business, reach out to Lori and learn ways to expedite the exchange of ideas within your teams, and amplify individual and group access to options and opportunities, and achieve step-ahead outcomes while simultaneously increasing employee job satisfaction and retention.

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898: The world is chaotic right now... here's what we MUST do!

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Can entrepreneurship thrive amidst the chaos of political upheaval and global pandemics? Join our ever-optimistic host Brian Lofrumento as we explore the profound effects of recent historical events on the entrepreneurial landscape. Reflecting on the transformative year of 2020, we discuss the political and economic turbulence that has reshaped business environments. Drawing inspiration from iconic figures like Steve Jobs, we'll delve into how entrepreneurs can navigate these challenging times while making a positive impact on society. Amidst the chaos, the importance of self-care and personal accountability emerges as a crucial theme, enabling us to harness our full potential and contribute meaningfully to the world around us.
Reflecting on glowing feedback from our Solo Sunday episode, this discussion emphasizes the significance of focusing on our own health, finances, habits, and mental well-being. With 16 years of entrepreneurial experience, Brian shares insights into common pitfalls that arise when entrepreneurs neglect their own needs for external causes. Prioritizing our own well-being empowers us to contribute more effectively to the collective good. Don't miss this episode as we underscore that being the best versions of ourselves is the key to fostering positive change in society.

Wantrepreneur to Entrepreneur | Start and Grow Your Own Business - 897: ACTION SATURDAY (find your unique differentiators w/ Heidi Hattendorf)

Transcript

Speaker 100:00:01.022

Hey , what is up ? Wontrepreneurs and entrepreneurs all over the world , it's Brian LoFermento here , host of the Wontrepreneur to Entrepreneur podcast , and you are in for a treat in this Action Saturday episode , because we have got the incredibly brilliant Heidi Hattendorf coming back at you for this Action Saturday episode . You heard her and I know so many of you loved her , in