781: Being FLEXIBLE with your strategies and marketing to succeed w/ Crystina Clauson
02/16/24 • 35 min
In today's episode, host Brian Lofrumento sits down with the talented Crystina Clauson, an expert in restaurant support and off-premise verticals, and CEO of Make Good Lemonade. Together, they delve into the crucial role of flexibility in the restaurant industry, exploring everything from leveraging digital tools and marketing strategies to the power of genuine conversations in client acquisition. Crystina's wealth of knowledge and experience offers invaluable lessons for entrepreneurs navigating the ever-evolving landscape of business. Stay tuned as we uncover actionable tips and real-world wisdom to fuel your entrepreneurial journey.
ABOUT CRYSTINA
Crystina Clauson is a formidable presence in restaurant support circles, who has spent 7 relentless years driving off-premise verticals and delivering exceptional results. With a remarkable track record of managing nearly $100 million yearly in online sales for a dozen brands, she has played a pivotal role in keeping hundreds of restaurants afloat during the challenging times of COVID-19. Adept at implementing loyalty programs, gift card systems, and online ordering platforms, Crystina's unwavering dedication stems from her deep admiration for restaurant operators and her relentless pursuit of making their lives easier.
LINKS & RESOURCES
In today's episode, host Brian Lofrumento sits down with the talented Crystina Clauson, an expert in restaurant support and off-premise verticals, and CEO of Make Good Lemonade. Together, they delve into the crucial role of flexibility in the restaurant industry, exploring everything from leveraging digital tools and marketing strategies to the power of genuine conversations in client acquisition. Crystina's wealth of knowledge and experience offers invaluable lessons for entrepreneurs navigating the ever-evolving landscape of business. Stay tuned as we uncover actionable tips and real-world wisdom to fuel your entrepreneurial journey.
ABOUT CRYSTINA
Crystina Clauson is a formidable presence in restaurant support circles, who has spent 7 relentless years driving off-premise verticals and delivering exceptional results. With a remarkable track record of managing nearly $100 million yearly in online sales for a dozen brands, she has played a pivotal role in keeping hundreds of restaurants afloat during the challenging times of COVID-19. Adept at implementing loyalty programs, gift card systems, and online ordering platforms, Crystina's unwavering dedication stems from her deep admiration for restaurant operators and her relentless pursuit of making their lives easier.
LINKS & RESOURCES
Previous Episode
780: Online courses that WORK so your clients get results and your business GROWS w/ Kevin Marshall
On today's episode we have the pleasure of hosting Kevin Marshall, founder of Owwlish, who navigated the world of online courses, platforms, and curriculum to serve people all over the world with his businesses and courses. Kevin shares his insights on creating valuable content, developing a seamless course platform, and the importance of community within online courses. Kevin offers practical tips on developing successful online courses and emphasizes the importance of perseverance.
ABOUT KEVIN
Kevin Marshall has spent the better part of the last decade creating online courses that help people improve their careers and livelihoods. He had the idea to start Owwlish after failing to find an online course software that offered what he was looking for to create his next online course.
Besides his work on Owwlish, his time is filled with things that excite and inspire him, including open-source software development and sales, interview coaching, marketing, stoic philosophy, meditation, digital entrepreneurship, and long-term travel.
LINKS & RESOURCES
Next Episode
782: ACTION SATURDAY (have a dashboard!)
In today's episode we'll talk about a simple yet powerful accountability tool: a dashboard! We'll talk about how you can create this in its most simple offline format as well as what to include on your dashboard.
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