Speaking with Senior Director at A. P. Moller – Maersk, and Head of Transformation, Jonas Bengtson

07/06/21 • 36 min

Recently, we sat down with Senior Director at A. P. Moller – Maersk, and Head of Transformation and part of the Global Leadership Team at APM Terminals, Jonas Bengston.
APM Terminals operates one of the world’s most comprehensive port and integrated inland service networks, which is uniquely positioned to help both shipping line and landside customers grow their business and achieve better supply chain efficiency, flexibility and dependability to compete and win in world markets.

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Speaking with Malaysia Airlines' Head of Marketing UK & Europe, Richard De Villa

We sat down with Richard De Villa, Head of Marketing UK & Europe at Malaysia Airlines, to discuss his career, his successes and the challenges he’s faced working within the travel industry during a global pandemic.
Richard is an experienced, ambitious, and driven marketing lead in the travel industry. With a 14+ year record of achievement in brand management, execution of multiple platform marketing campaigns, establishing/maintaining strong relationships with travel trade and media organisations, Richard is one of the leaders in his field. He is an intuitive business leader with extensive expertise in digital marketing, multi-channel development, market penetration, destination promotions and organising publicity campaigns to drive revenue.

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Speaking with JLL UK & Ireland's CMO, Francesco Federico

This week we sat down with Francesco Federico, CMO at JLL UK & Ireland to gain an insight into the career journey, challenges and ethos of a highly successful marketing leader.
For more than fifteen years, Francesco has had an international career working across marketing and communications for the likes of Vodafone, Acer and now JLL. An entrepreneur at heart, Francesco kicked off his career founding three digital businesses and provided consulting for Google and Sky. These commercially focused roles shaped his growth marketing style and, later in his career, allowed him to introduce radical innovations at market inflexion points such as the My Vodafone app, real-time predictive pricing at Acer and the transformation of JLL marketing department into a strategic, modern function.
Throughout our conversation it is clear to see that people are at the heart of Francesco’s work and also his success as a business leader. Not only has he run several industry-first initiatives to address the importance of belonging and equal opportunities in the workplace he also states that his marketing success is testament to always going back to the customer’s point of view and understanding their needs and wishes. In addition, Francesco is passionate about hybrid customer experiences and developing meaningful storytelling through marketing activities.
In this interview, we discuss Francesco’s career to date, the biggest challenges he’s faced, what makes a great leader and more.