Master Your Small Business Brand - VSBN Podcast - EP3

12/09/24 • 52 min

In this episode of the Victorian Small Business Network podcast, we explore the art of branding and marketing with industry experts.
Kosta Iatrou - Ikonic Brands (branding specialist),
Marie Alafaci - MarieAlafaci.com (marketing copywriter and author),
Xenia Buman - Mosaic Photographika (branding photographer)
share actionable insights on creating a standout brand, crafting compelling content, and using photography to tell your unique business story.
Highlights & Key Takeaways:
What is Branding? 0:56
Why Branding Matters 3:47
Brand Identity Framework 6:40
Content Marketing Essentials 9:12
What Events Will You Target? 11:07
What's Essential for Content Marketing 13:49
The Importance of the About Page 19:03
Brand Photography 29:00
What is Branding Photography 32:17
Collaboration with Web Designers 34:35
Practical Tips for Small Businesses 37:16
Visit The Website
Victorian Small Business Network (https://vsbn.com.au)
Podcast Members
Kosta Iatrou (https://ikonicbrands.com/)
Marie Alafaci (https://mariealafaci.com/)
Xenia Buman (https://mphotos.com/)
Join and support the community of active and passionate business owners by attending online or in-person events designed for connection. https://vsbn.com.au/events

🎙 Brought to You by the Victorian Small Business Network (VSBN)

Looking to grow your business and connect with like-minded entrepreneurs? VSBN is here to connect, share and grow with small business owners across Victoria. Proudly produced by VSBN — the network that brings passionate business owners together through relaxed networking events all over Victoria.

Ready to expand your network and take your business to the next level? 🌟

👉 Join us at our next event: vsbn.com.au

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🎙 Brought to You by the Victorian Small Business Network (VSBN)

Ready to expand your network and take your business to the next level? 🌟

👉 Join us at our next event: vsbn.com.au

Previous Episode

Tread On Trafficking with Marija Caruana-Smith

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We dive into the heart of powerful movements making a real difference! Today, we’re sitting down with Marija Caruana-Smith, the inspiring co-founder of Tread On Trafficking, a national fundraising event supporting Destiny Rescue.
Tread On Trafficking - https://www.treadontrafficking.com.au/
Marija shares her incredible journey—how this event started, the impact it’s making, and why she’s so passionate about protecting children from exploitation.
We’ll also explore the role the business community can play in making our world a safer and better place for the next generation. Get ready for an inspiring conversation filled with purpose, action, and hope!

🎙 Brought to You by the Victorian Small Business Network (VSBN)

Ready to expand your network and take your business to the next level? 🌟

👉 Join us at our next event: vsbn.com.au

Next Episode

Contracts, Profit, Invoices and Employment Opportunities - VSBN Podcast

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Discover the importance of written contracts for small businesses, practical strategies for boosting profits, getting your invoices paid and creating inclusive workplaces in this empowering episode of VSBN. Join the panel of experts as they share invaluable insights for small business success.
Podcast Members:
Jan Davis: Advocate for disability employment and founder of Aqueous Talent (http://aequistalent.com.au/)
Sarah Burke: Contracts lawyer for small and medium businesses (https://www.slblegal.com.au/)
Phil East: Profit acceleration strategist (https://profitimprover.com.au/)
Spiro Pikoulas: Managing director at Sales Cred (https://salescred.com.au/)
Key Topics Discussed:
- Importance of Written Contracts
- Why templates from the internet can be risky.
- Real-life examples of contract mistakes and their consequences.
- Tips on creating contracts tailored to your business.
- Profit Maximisation Strategies
- How to improve profits by raising prices and cutting costs.
- Leveraging compounding strategies for exponential growth.
- Insights into cash flow and the value of a profit acceleration roadmap.
- Credit Management Essentials
- Strategies for ensuring timely payments and reducing overdue accounts.
- Effective follow-up processes and the importance of relationship building.
- Role of contracts in covering legal and payment terms.
- Disability Employment Advocacy
- Breaking down barriers in the workplace for people with disabilities.
- Success stories like Amy’s journey from anxiety to independence.
- Overcoming misconceptions about hiring individuals with disabilities.
Visit vsbn.com to connect with today’s guests and access free resources.
A special offer to VSBN Podcast listeners: A FREE, NSA (no-strings-attached) blueprint for profit acceleration in your business using my Profit Acceleration SoftwareTM (valued at $1,500-) Book with Phil here https://calendly.com/profitimprover/pas12
Join and support the community of active and passionate business owners by attending online or in-person events designed for connection. https://vsbn.com.au/events