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Ventures - Building a co-founder team with product and design capabilities, and the future of UX in the no-code/low-code era :: with Perry Azevedo

Building a co-founder team with product and design capabilities, and the future of UX in the no-code/low-code era :: with Perry Azevedo

03/09/21 • 51 min

Ventures

In this episode of Ventures, designer/developer Perry Azevedo (https://www.linkedin.com/in/perryazevedo/) and I discuss the importance of a co-founder team having product and design capabilities, the important nuances between “product” and “design”, examples from products that Perry and I have built together, and the future of UX design in the era of low-code/no-code applications.

Visit https://satchel.works/@wclittle/ventures-episode-35 for detailed notes and links to resources (videos, articles, etc...) mentioned.

You can watch this episode via video here.

In this episode we cover the following:

1:43 - Perry introduction. From “Webmaster” to designer/developer over the last few decades.

10:31 - Going back to when Perry was first in his government job, from an education standpoint, what was “design” and “tooling” for the web back then in the late 90s?

14:30 - How did Perry’s understanding and development of the design/development craft from Perry’s experience in formal education?

18:56 - In startup land, there is typically a business person, a technical person, and ideally a product/design person -- i.e. a Hustler, Hacker, and Hipster. What is Perry’s advice for Business/Technical founders looking for Product/Design help?

24:04 - What should the business and technical person be aware of when picking a co-founder - and if they had to lean one way or another, which way should they lean?

26:53 - A word of caution to business/technical people out there (hint: you probably aren’t very good product people).

30:40 - Walking through product examples and the Design/Product: VendorHawk https://www.geekwire.com/2018/servicenow-snaps-vendorhawk-help-customers-manage-saas-spending/

35:35 - Another example of a product that Perry and Will built: https://www.startuprocket.com/

39:50 - The story behind the hexagon logo for Startup Rocket - and the story behind logos in general.

41:22 - More about the history and founding story of Startup Rocket

41:56 - What is the next stage of learning for Perry as a world-class designer? (No-code/low-code; we may not need to write code anymore soon)

45:41 - Going from design to coding up a product - are there any downsides to this personally for Perry?

48:51 - The “T” analogy for people; how founders should identify people to fill out their team.

49:50 - Where can people find Perry online? @perryazevedo on the socials, or go directly to https://www.protaventures.com

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In this episode of Ventures, designer/developer Perry Azevedo (https://www.linkedin.com/in/perryazevedo/) and I discuss the importance of a co-founder team having product and design capabilities, the important nuances between “product” and “design”, examples from products that Perry and I have built together, and the future of UX design in the era of low-code/no-code applications.

Visit https://satchel.works/@wclittle/ventures-episode-35 for detailed notes and links to resources (videos, articles, etc...) mentioned.

You can watch this episode via video here.

In this episode we cover the following:

1:43 - Perry introduction. From “Webmaster” to designer/developer over the last few decades.

10:31 - Going back to when Perry was first in his government job, from an education standpoint, what was “design” and “tooling” for the web back then in the late 90s?

14:30 - How did Perry’s understanding and development of the design/development craft from Perry’s experience in formal education?

18:56 - In startup land, there is typically a business person, a technical person, and ideally a product/design person -- i.e. a Hustler, Hacker, and Hipster. What is Perry’s advice for Business/Technical founders looking for Product/Design help?

24:04 - What should the business and technical person be aware of when picking a co-founder - and if they had to lean one way or another, which way should they lean?

26:53 - A word of caution to business/technical people out there (hint: you probably aren’t very good product people).

30:40 - Walking through product examples and the Design/Product: VendorHawk https://www.geekwire.com/2018/servicenow-snaps-vendorhawk-help-customers-manage-saas-spending/

35:35 - Another example of a product that Perry and Will built: https://www.startuprocket.com/

39:50 - The story behind the hexagon logo for Startup Rocket - and the story behind logos in general.

41:22 - More about the history and founding story of Startup Rocket

41:56 - What is the next stage of learning for Perry as a world-class designer? (No-code/low-code; we may not need to write code anymore soon)

45:41 - Going from design to coding up a product - are there any downsides to this personally for Perry?

48:51 - The “T” analogy for people; how founders should identify people to fill out their team.

49:50 - Where can people find Perry online? @perryazevedo on the socials, or go directly to https://www.protaventures.com

Previous Episode

undefined - Brokering trust, bringing transparency into medical supply sales, and distributing COVID-19 rapid antigen & antibody tests :: with Susie Kataoka and Norris Liu

Brokering trust, bringing transparency into medical supply sales, and distributing COVID-19 rapid antigen & antibody tests :: with Susie Kataoka and Norris Liu

In this episode of Ventures, my guests Susie Kataoka (https://www.linkedin.com/in/susiekataoka/), Norris Liu (https://www.linkedin.com/in/thenorrisliu/), and I discuss the origin story of Zebra Health, the work they are doing to bring transparency to the Personal Protective Equipment (PPE) global market, starting a joint venture between their startups, distributing rapid antigen and antibody tests for COVID-19, and aspiring toward blockchain/Web 3.0 opportunities for any marketplace that involves brokering trust.

Visit https://satchel.works/@wclittle/ventures-episode-34 for detailed notes and links to resources (videos, articles, etc...) mentioned.

You can watch this episode via video here.

In this episode we cover the following:

1:45 - Susie introduction and background, Transpara to Zebra Health

3:00 - Norris introduction and background, EHLP to Zebra Health, describing the origin of the name “Zebra Health”

7:43 - for Susie and Norris, was being entrepreneurial something they did as kids or was it something they picked up later in life?

10:00 - What was the process like of starting a formal Joint Venture? At what point did Susie and Norris know that was a good idea?

13:59 - Regarding trust, communication, and transparency (or lack thereof); what is going on in the Personal Protective Equipment (PPE) marketplace globally? (A discussion about the fraud and scams going on in the industry)

18:35 - More discussion about the “good” and “bad” side of the global PPE market.

27:13 - What products and services does Zebra Health offer?

29:30 - What is the vision/mission of Zebra Health today?

31:03 - What is the difference between a COVID-19 antigen test and antibody test? (FYI, Zebra Health is a distributor of these tests - visit https://zebra.health to learn more)

39:04 - Does having COVID-19 make someone immune from getting it in the future?

41:23 - Who is Zebra Health for? (Geared toward health care professionals, health care organizations, and governments)

41:59 - Would manufacturers of PPE/tests and distributors be partners with Zebra Health?

43:27 - What needs to change in the USA and the global system regarding PPE distribution? (Setting standards, transparency, and open markets)

46:57 - Web 3.0 / Blockchain considerations for brokering trust / supply chain management, even outside the PPE world (e.g. in commodities trading).

55:26 - Call to action for Web 3.0 developers to help build a decentralized application for brokering trust.

55:39 - How can people best find Susie/Norris and learn more about Zebra Health? Go to https://zebra.health and feel free to contact [email protected] and [email protected]

56:25 - Zebra Health is more than just PPE. They are distributing test kits (antibody and antigen) and equipment such as air filtration systems and sanitation stickers).

57:39 - Results from testing internally. We tested 13 members of our team, check out https://zebra.health/blogs/news/thirteen-members-of-our-team-were-given-covid-19-rapid-antibody-tests-here-s-what-we-learned

Next Episode

undefined - Complex business-to-business (B2B) sales, the inflection point in a buyer’s journey, and strategies for building a sales team :: with Steve Crepeau and Sol Cates

Complex business-to-business (B2B) sales, the inflection point in a buyer’s journey, and strategies for building a sales team :: with Steve Crepeau and Sol Cates

In this episode of Ventures, my guests Steve Crepeau (https://www.truesalesresults.com/), Sol Cates (https://www.linkedin.com/in/sol-cates-649736/), and I discuss the nuances of sales, including characteristics, values, tactics, and techniques for helping people progress along the buyer’s journey. Our discussion expands from complex B2B sales to how the “inflection point” concept can be applied to other areas of startups and enterprise sales, including “selling” your team and investors on your idea as a startup founder.

Visit https://satchel.works/@wclittle/ventures-episode-36 for detailed notes and links to resources (videos, articles, etc...) mentioned.

You can watch this episode via video here.

In this episode we cover the following:

1:01 - Sol tee-up and introduction of Steve

2:40 - Steve introduction, background, and story of True Sales Results.

5:23 - Sol’s reflections of meeting Steve and learning about sales leadership.

6:35 - Did Steve always have the personality of a salesperson even in his childhood?

9:10 - Backing up, what is sales? What kind of characteristics do you need to be good at sales?

15:27 - Business to Business (B2B) buyers are interested primarily in purchasing business outcomes. (Sol talking about his past as a Sales Engineer).

17:36 - Deep dive discovery and discernment process as part of True Sales Results services, including talking to customers of customers.

21:30 - For a growing startup, from an education perspective, how do you build and scale a sales team?

27:17 - Not as simple as having someone in your network shadow you...it requires building story narratives and the types of things that True Sales Results provides for their clients. (hint: not “rolodex selling”)

32:55 - Sol reflecting on early bootcamps with Steve, learning functional sales techniques, including understanding “the inflection point” during the buyer’s journey.

35:42 - Steve reflecting on Sol’s video testimonial in a busy conference hall

36:24 - During the discovery process with Steve’s customer’s customers, Steve uncovers the emotion during the decision making process. The emotional impact. Sales people are good at making people feel very uncomfortable. Example question to ask: “What is the cost of doing nothing” ?

38:00 - More discussion around “the inflection point”.

40:40 - Making a buyer “troubled” to get to the inflection point. Examples from cybersecurity.

42:37 - Sol recalling a story that Steve shared in the past around buying a car...about a customer coming to the inflection point.

45:40 - Other examples outside of Cybersecurity. (e.g. AI/Medtech). The inflection point is literally life or death for some buyers (such as hospitals).

55:02 - Remapping sales stages. Thinking you know why your customers buy your stuff (and being wrong).

57:01 - What can founders learn from the insights from this episode regarding “selling” their team, investors, partners, etc... (including themselves).

59:31 - Avoid random acts of selling. Focus. Lessons learned. Sol recommends focusing on the problem, understanding it from multiple angles...and then, understanding if it’s valuable to make the problem go away.....then innovate.

1:01:29 - The best way to convince a team and investors to join you is to focus on the business outcomes of your customers.

1:02:08 - Where can we find Steve and Sol online? www.truesalesresults.com & https://www.linkedin.com/in/sol-cates-649736/

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