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UX Design to WIN in Business - The Timeless Principles of UX Design — Interview with Nosipho Nwigbo

The Timeless Principles of UX Design — Interview with Nosipho Nwigbo

05/13/25 • 70 min

UX Design to WIN in Business

The Timeless Principles of UX Design

What if the best UX design principles aren't new at all—but are actually as ancient as human civilization itself?

In this eye-opening 30-minute episode from Dinghy Studio, we explore how the fundamentals of great design have remained consistent from traditional African roundavels to today's digital interfaces. Discover why truly understanding your users has always been the cornerstone of exceptional design, regardless of the medium.

What You'll Learn:

  • How traditional circular huts in Southern Africa demonstrate sophisticated human-centered design that predates modern UX terminology
  • Five common UX research myths debunked—and why even small teams can conduct meaningful research
  • A practical overview of essential research methodologies from surveys and interviews to card sorting and ethnographic observation
  • How AI is revolutionizing UX research while raising important ethical considerations

Whether you're a seasoned designer or just beginning your UX journey, this episode offers timeless wisdom and practical insights to elevate your design approach beyond mere aesthetics to truly human-centered solutions.

Free UX Research Tool

Not sure which research methodology fits your specific challenge? We've created a free interactive tool to help you decide. Find the perfect research approach for your project: https://ndt8e377jjp.typeform.com/to/ncyLnUGR

Dinghy Studio is a UX design and web development agency that approaches digital products holistically—considering user research, experience design, digital sustainability, data privacy, and modern web technology to create the most effective and sustainable solutions for our clients.

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The Timeless Principles of UX Design

What if the best UX design principles aren't new at all—but are actually as ancient as human civilization itself?

In this eye-opening 30-minute episode from Dinghy Studio, we explore how the fundamentals of great design have remained consistent from traditional African roundavels to today's digital interfaces. Discover why truly understanding your users has always been the cornerstone of exceptional design, regardless of the medium.

What You'll Learn:

  • How traditional circular huts in Southern Africa demonstrate sophisticated human-centered design that predates modern UX terminology
  • Five common UX research myths debunked—and why even small teams can conduct meaningful research
  • A practical overview of essential research methodologies from surveys and interviews to card sorting and ethnographic observation
  • How AI is revolutionizing UX research while raising important ethical considerations

Whether you're a seasoned designer or just beginning your UX journey, this episode offers timeless wisdom and practical insights to elevate your design approach beyond mere aesthetics to truly human-centered solutions.

Free UX Research Tool

Not sure which research methodology fits your specific challenge? We've created a free interactive tool to help you decide. Find the perfect research approach for your project: https://ndt8e377jjp.typeform.com/to/ncyLnUGR

Dinghy Studio is a UX design and web development agency that approaches digital products holistically—considering user research, experience design, digital sustainability, data privacy, and modern web technology to create the most effective and sustainable solutions for our clients.

Previous Episode

undefined - 🇩🇪Digitale Nachhaltigkeit mit Lorenz Garbe

🇩🇪Digitale Nachhaltigkeit mit Lorenz Garbe

Zusammenfassung
In diesem Gespräch diskutieren Nils und Lorenz die Schnittstelle zwischen Webdesign und Nachhaltigkeit und untersuchen, wie digitale Praktiken im Hinblick auf Energieeffizienz optimiert werden können. Sie vertiefen sich in den historischen Kontext des Webdesigns, die aktuellen Auswirkungen des Internets auf den CO2-Ausstoß und praktische Strategien für die Erstellung nachhaltiger Websites. Die Diskussion betont die Bedeutung der Benutzererfahrung für die Minimierung des Energieverbrauchs und beleuchtet die wirtschaftlichen Vorteile nachhaltiger Praktiken in der Webentwicklung. In diesem Gespräch vertiefen Nils und Lorenz die Schnittstelle zwischen Website-Performance, Nachhaltigkeit und der Rolle von Technologie bei der Umweltbelastung.

📲 Bleiben Sie mit Dinghy in Kontakt:
🔗 Abonnieren Sie unseren YouTube-Kanal: https://www.youtube.com/@dinghystudio
🔗 Folgen Sie uns auf Instagram: https://www.instagram.com/dinghystudio/
🔗 Folgen Sie uns auf LinkedIn: https://www.linkedin.com/company/dinghystudio/
🔗 Lesen Sie unseren Blog: https://www.dinghy.studio/blog/

Über den Autor
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Hallo, ich bin Nils, Mitgründer und Leiter des Interaction Designs bei Dinghy. Mit über 10 Jahren Erfahrung in der Gestaltung und Erstellung von Websites brenne ich für die Schaffung großartiger digitaler Erlebnisse. Wir bei Dinghy glauben, dass außergewöhnliche UX durch die Synergie von Branding, Content-Strategie, Design und Entwicklung entsteht, die alle nahtlos ineinandergreifen.

Auf diesem Kanal zeige ich Ihnen, wie Sie herausragende Nutzererlebnisse für Ihre Kunden schaffen – mit praktischen, leicht verständlichen Anleitungen zu Wireframing, UI-Design, Stakeholder-Management, Usability-Tests, HTML, CSS und Frontend-Entwicklung.

Schlüsselwörter
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Nutzererlebnis, digitale Produkte, Kundenzufriedenheit, Geschäftsrentabilität, Nutzertests, Forschung, Produktmarkttauglichkeit, Entwicklungskosten, Customer Lifetime Value, App-Store-Bewertungen, Marketingausgaben, Konversionsraten, Mitarbeitereffizienz, Produktfunktionen, UX, Design, Usability, Test, Persona, CSS, Produktentwicklung

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