Designing for International Markets w/ Sylvia
07/29/24 • 27 min
Summary
In this episode, Nils and Sylvia discuss the challenges of designing user experiences for international markets, particularly in Southeast Asia. They highlight the importance of understanding cultural differences, localizing products, and building trust with customers. Sylvia emphasizes the need for market and customer research, as well as having people on the ground who can bridge the gap between the home country and the target market. They also discuss the role of UX designers in gathering insights and creating a good user experience. Overall, the episode emphasizes the importance of taking a hands-on approach and immersing oneself in the target market.
Chapters
00:00 Introduction and Background
02:34 Cultural Differences in User Experience Design
06:15 Payment Methods and Trust in Southeast Asia
10:42 The Holistic Approach to User Experience
14:01 The Importance of Immersion in the Local Context
16:57 Government Support for International Expansion
21:18 The Role of the Business Development Manager
Summary
In this episode, Nils and Sylvia discuss the challenges of designing user experiences for international markets, particularly in Southeast Asia. They highlight the importance of understanding cultural differences, localizing products, and building trust with customers. Sylvia emphasizes the need for market and customer research, as well as having people on the ground who can bridge the gap between the home country and the target market. They also discuss the role of UX designers in gathering insights and creating a good user experience. Overall, the episode emphasizes the importance of taking a hands-on approach and immersing oneself in the target market.
Chapters
00:00 Introduction and Background
02:34 Cultural Differences in User Experience Design
06:15 Payment Methods and Trust in Southeast Asia
10:42 The Holistic Approach to User Experience
14:01 The Importance of Immersion in the Local Context
16:57 Government Support for International Expansion
21:18 The Role of the Business Development Manager
Previous Episode
Crafting a Unique Voice on Brand Identity w/ Florian Zeitler
Summary
In this conversation, Nils and Florian discuss the challenges and complexities of UX design and branding. They explore the misconception that UX design is a singular activity and highlight the importance of understanding the user experience across all touchpoints. They also emphasize the need for businesses to ask the right questions and consider the goals and target audience when crafting their digital experiences. The conversation touches on topics such as shorter attention spans, the abundance of content on the internet, and the ongoing nature of UX design. Overall, the conversation highlights the importance of user experience in building a successful brand.
Chapters
00:00 Introduction and Overview
02:29 Understanding the Concept of UX Design
05:12 Crafting a Unique Brand Experience
07:28 The Role of Problem-Solving in Design
10:48 Prioritizing the User Experience for Brand Success
23:06 The Importance of User Experience
25:39 Crafting a Good User Experience
27:36 Adapting to Changing Factors
30:25 Asking the Right Questions
34:10 Dealing with Shorter Attention Spans
38:25 The Challenge of Increasing Content
Next Episode
UX Research & Testing – The Dinghy Way w/Nosipho Nwigbo
Summary
In this episode, Nils and Sylvia discuss the challenges of designing user experiences for international markets, particularly in Southeast Asia. They highlight the importance of understanding cultural differences, localizing products, and building trust with customers. Sylvia emphasizes the need for market and customer research, as well as having people on the ground who can bridge the gap between the home country and the target market. They also discuss the role of UX designers in gathering insights and creating a good user experience. Overall, the episode emphasizes the importance of taking a hands-on approach and immersing oneself in the target market.
Chapters
00:00 Introduction and Background
02:34 Cultural Differences in User Experience Design
06:15 Payment Methods and Trust in Southeast Asia
10:42 The Holistic Approach to User Experience
14:01 The Importance of Immersion in the Local Context
16:57 Government Support for International Expansion
21:18 The Role of the Business Development Manager
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/ux-design-to-win-in-business-500543/designing-for-international-markets-w-sylvia-66074943"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to designing for international markets w/ sylvia on goodpods" style="width: 225px" /> </a>
Copy