Sensible Video Content Strategy to Win Selfish Audiences - Teacher: Paolo Kernahan

In this episode of the Useful Content Podcast, host Juma dives into a detailed discussion with veteran journalist and on-camera video marketing coach, Paolo Kernahan. They explore the crucial aspects of video content strategy, the necessity of video for businesses, and the importance of understanding audience consumption patterns. Paolo provides insights into bridging content creation and business marketing, overcoming challenges, and the significance of on-camera confidence. The conversation also touches upon practical tips for achieving audience engagement, tackling content burnout, and maintaining long-term video strategy in the era of AI-generated content. Stay tuned for a special post-credit segment where Paolo reveals his personal video content strategy.

00:00 Welcome to the Useful Content Podcast

01:41 Introducing Paolo Kernaghan: The Video Content Strategy Expert

02:28 The Importance of Video in Business and Content Strategy

07:30 Understanding Audience Needs and Consumption Patterns

16:50 The Misconception of On-Camera Confidence

21:02 The Evolution of Content Creation and the Impact of AI

27:33 Strategies for Effective Content Creation and Distribution

40:05 Final Thoughts and Where to Find Paolo Online

44:44 Post-Credit Insights on Content Strategy

Paolo Kernahan is our Teacher.
Connect with Paolo:
TikTok @paolokernahan
Instagram @paolokernahan
YouTube @paolo.kernahan

Linkedin: https://www.linkedin.com/in/paolokernahan/
Website: nofussvideo.com

SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl

APPLE
https://podcasts.apple.com/us/podcast/useful-content-diy-content-marketing-for-business-owners/id1702087688

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Thanks for listening.
Produced by Relate Studios:

www.relatestudios.com
Music by Relate Studios
Host: Juma Bannister

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