Sensible Video Content Strategy to Win Selfish Audiences - Teacher: Paolo Kernahan
05/23/24 • 46 min
In this episode of the Useful Content Podcast, host Juma dives into a detailed discussion with veteran journalist and on-camera video marketing coach, Paolo Kernahan. They explore the crucial aspects of video content strategy, the necessity of video for businesses, and the importance of understanding audience consumption patterns. Paolo provides insights into bridging content creation and business marketing, overcoming challenges, and the significance of on-camera confidence. The conversation also touches upon practical tips for achieving audience engagement, tackling content burnout, and maintaining long-term video strategy in the era of AI-generated content. Stay tuned for a special post-credit segment where Paolo reveals his personal video content strategy.
00:00 Welcome to the Useful Content Podcast
01:41 Introducing Paolo Kernaghan: The Video Content Strategy Expert
02:28 The Importance of Video in Business and Content Strategy
07:30 Understanding Audience Needs and Consumption Patterns
16:50 The Misconception of On-Camera Confidence
21:02 The Evolution of Content Creation and the Impact of AI
27:33 Strategies for Effective Content Creation and Distribution
40:05 Final Thoughts and Where to Find Paolo Online
44:44 Post-Credit Insights on Content Strategy
Paolo Kernahan is our Teacher.
Connect with Paolo:
TikTok @paolokernahan
Instagram @paolokernahan
YouTube @paolo.kernahan
Linkedin: https://www.linkedin.com/in/paolokernahan/
Website: nofussvideo.com
SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl
Subscribe to the Useful Content Newsletter
https://sendfox.com/jumabannister
Submit your Questions!
https://jumabannister.formaloo.me/questions
Thanks for listening.
Produced by Relate Studios:
www.relatestudios.com
Music by Relate Studios
Host: Juma Bannister
Connect with me on Linkedin and follow me on X (Twitter)
Linkedin: https://www.linkedin.com/in/jumabannister
X (Twitter): https://twitter.com/jumabannister
In this episode of the Useful Content Podcast, host Juma dives into a detailed discussion with veteran journalist and on-camera video marketing coach, Paolo Kernahan. They explore the crucial aspects of video content strategy, the necessity of video for businesses, and the importance of understanding audience consumption patterns. Paolo provides insights into bridging content creation and business marketing, overcoming challenges, and the significance of on-camera confidence. The conversation also touches upon practical tips for achieving audience engagement, tackling content burnout, and maintaining long-term video strategy in the era of AI-generated content. Stay tuned for a special post-credit segment where Paolo reveals his personal video content strategy.
00:00 Welcome to the Useful Content Podcast
01:41 Introducing Paolo Kernaghan: The Video Content Strategy Expert
02:28 The Importance of Video in Business and Content Strategy
07:30 Understanding Audience Needs and Consumption Patterns
16:50 The Misconception of On-Camera Confidence
21:02 The Evolution of Content Creation and the Impact of AI
27:33 Strategies for Effective Content Creation and Distribution
40:05 Final Thoughts and Where to Find Paolo Online
44:44 Post-Credit Insights on Content Strategy
Paolo Kernahan is our Teacher.
Connect with Paolo:
TikTok @paolokernahan
Instagram @paolokernahan
YouTube @paolo.kernahan
Linkedin: https://www.linkedin.com/in/paolokernahan/
Website: nofussvideo.com
SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl
Subscribe to the Useful Content Newsletter
https://sendfox.com/jumabannister
Submit your Questions!
https://jumabannister.formaloo.me/questions
Thanks for listening.
Produced by Relate Studios:
www.relatestudios.com
Music by Relate Studios
Host: Juma Bannister
Connect with me on Linkedin and follow me on X (Twitter)
Linkedin: https://www.linkedin.com/in/jumabannister
X (Twitter): https://twitter.com/jumabannister
Previous Episode
How to Sell More Digital Products with email - Teacher: Damon Didier
In this episode of the Useful Content Podcast, Juma has an enlightening conversation with Damon Didier about leveraging email marketing to boost digital product sales. Damon Didier, an expert in email marketing, shares his comprehensive process, focusing on using Klaviyo, crafting non-intrusive popups, and other strategies to enhance email marketing efficiency. The discussion delves into the importance of starting email marketing immediately due to its profound impact on client retention and acquisition costs. Damon emphasizes the necessity of permission-based email lists, utilizing first-party data for targeted marketing, and the significance of email in building long-term customer relationships to maximize customer lifetime value. Furthermore, the episode covers tactical advice on creating effective welcome sequences, the power of SMS marketing, the anatomy of non-annoying popups, and leveraging AI to complement traditional marketing methods. Damon concludes with actionable steps for businesses to integrate email marketing strategies seamlessly with their existing operations.
00:00 Introduction to Selling Digital Products with Email Marketing
01:05 Meet Damon Didier: The Email Marketing Expert
01:39 The Power of Email in E-commerce and Beyond
05:18 Maximizing Customer Lifetime Value Through Email
07:38 The Evolution of Email Marketing and Klaviyo's Role
10:18 Setting Up for Success: Starting with Email Marketing
10:42 Crafting Effective Emails: From Pop-Ups to Purchase
16:07 The Anatomy of a Winning Email Strategy
18:54 Text vs. Image-Based Emails: What Works Better?
19:55 Maximizing Email Engagement: Tips and Strategies
20:18 The Power of Images in Emails: A Case Study
21:24 Exploring AI in Email Marketing
24:36 The Art of Crafting Effective Pop-Ups
32:17 Integrating Email Strategies with E-Commerce
34:31 Final Insights and Contact Information
35:31 Post-Interview Bonus Tip
Damon Didier is our Teacher.
Connect with Damon:
Linkedin: https://www.linkedin.com/in/damondidier/
Website: winatecommerce.com
SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl
Subscribe to the Useful Content Newsletter
https://sendfox.com/jumabannister
Submit your Questions!
https://jumabannister.formaloo.me/questions
Thanks for listening.
Produced by Relate Studios:
www.relatestudios.com
Music by Relate Studios
Host: Juma Bannister
Connect with me on Linkedin and follow me on X (Twitter)
Linkedin: https://www.linkedin.com/in/jumabannister
X (Twitter): https://twitter.com/jumabannister
Next Episode
Batching Video Like a Pro - Behind the Scenes with Paolo Kernahan's Video Creation Process
In this episode, we dive into the second part of the conversation with Paolo Kernahan where he details his video content creation process. Paolo emphasizes the importance of batch creating content, ensuring videos are adaptable across multiple platforms. He shares his strategies for creating engaging videos that include a mix of talking head and b-roll footage. Paolo also discusses his methods for researching topics using Google searches and the 'people also ask' technique to gauge interest and frame his content effectively. He touches on the significance of a compelling hook, title, and thumbnail in capturing audience attention. Additionally, Paolo explains his content shipping strategy wherein he avoids posting the same video on all platforms simultaneously, opting instead to stagger releases for continued audience engagement. The episode concludes with insights into how video content can form part of a broader marketing strategy, likened to a courtship with the audience, ultimately guiding them towards conversion.
00:00 Introduction and Recap of Last Week's Episode
00:48 Paolo's Video Content Creation Process
02:43 Batch Creating Content for Multiple Platforms
05:09 Research and Crafting Effective Hooks
07:47 Shipping Content Across Platforms
09:31 Long Form Video Strategy
17:37 Summary and Key Takeaways
27:11 Closing Remarks and Future Plans
Paolo Kernahan is our Teacher.
Connect with Paolo:
TikTok @paolokernahan
Instagram @paolokernahan
YouTube @paolo.kernahan
Linkedin: https://www.linkedin.com/in/paolokernahan/
Website: nofussvideo.com
SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl
Subscribe to the Useful Content Newsletter
https://sendfox.com/jumabannister
Submit your Questions!
https://jumabannister.formaloo.me/questions
Thanks for listening.
Produced by Relate Studios:
www.relatestudios.com
Music by Relate Studios
Host: Juma Bannister
Connect with me on Linkedin and follow me on X (Twitter)
Linkedin: https://www.linkedin.com/in/jumabannister
X (Twitter): https://twitter.com/jumabannister
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