Useful Content - Content Creation & Strategy Podcast for Marketing Teams - DIY Marketing Advice Every Small Business Needs - Teacher: Anna Bravington

DIY Marketing Advice Every Small Business Needs - Teacher: Anna Bravington

06/06/24 • 58 min

Useful Content - Content Creation & Strategy Podcast for Marketing Teams

In this episode of the Useful Content Podcast, host Juma and guest Anna Bravington discuss the importance of setting SMART business goals and how to translate them into effective marketing strategies for small businesses. Anna shares her expertise in coaching SMEs on marketing and sales, emphasizing the need for detailed customer research and the benefits of having structured processes in place. The conversation covers essential topics such as the common pitfalls SMEs face in marketing, the value of understanding your customer personas, and practical tips for engaging with customers and potential customers to refine your marketing efforts.

00:00 Introduction and Guest Welcome

02:02 Anna's Background and Current Roles

03:21 Common Marketing Challenges for SMEs

04:29 Importance of Setting Business Goals

06:50 Understanding Customer Needs

11:57 Conducting Customer Interviews

19:10 Analyzing Customer Feedback

27:58 Differences Between Service and Product-Based Businesses

31:31 Tightening Marketing Processes

33:03 Aligning Marketing Goals with Business Objectives

33:34 Targeting Supermarket Buyers

35:32 Creating a Content Calendar

38:09 Understanding Financial Needs

39:58 Setting Realistic Business Goals

46:42 The Importance of Customer Personas

49:07 Tailoring Marketing Strategies

53:15 Leveraging Unique Business Strengths

56:36 The Human Element in Marketing

Anna Bravington is our Teacher.
Connect with Anna:

Linkedin: https://www.linkedin.com/in/annabravington

SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl

APPLE
https://podcasts.apple.com/us/podcast/useful-content-diy-content-marketing-for-business-owners/id1702087688

Subscribe to the Useful Content Newsletter
https://sendfox.com/jumabannister

Submit your Questions!
https://jumabannister.formaloo.me/questions

Thanks for listening.
Produced by Relate Studios:

www.relatestudios.com
Music by Relate Studios
Host: Juma Bannister

Connect with me on Linkedin and follow me on X (Twitter)

Linkedin: https://www.linkedin.com/in/jumabannister
X (Twitter): https://twitter.com/jumabannister

00:00 Introduction and Guest Welcome

02:02 Anna's Background and Current Roles

03:21 Common Marketing Challenges for SMEs

04:29 Importance of Setting Business Goals

06:50 Understanding Customer Needs

11:57 Conducting Customer Interviews

19:10 Analyzing Customer Feedback

27:58 Differences Between Service and Product-Based Businesses

31:31 Tightening Marketing Processes

33:03 Aligning Marketing Goals with Business Objectives

33:34 Targeting Supermarket Buyers

35:32 Creating a Content Calendar

38:09 Understanding Financial Needs

39:58 Setting Realistic Business Goals

46:42 The Importance of Customer Personas

49:07 Tailoring Marketing Strategies

53:15 Leveraging Unique Business Strengths

56:36 The Human Element in Marketing

Anna Bravington is our Teacher.
Connect with Anna:

Linkedin: https://www.linkedin.com/in/annabravington

SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl

APPLE
https://podcasts.apple.com/us/podcast/useful-content-diy-content-marketing-for-business-owners/id1702087688

Subscribe to the Useful Content Newsletter
https://sendfox.com/jumabannister

Submit your Questions!
https://jumabannister.formaloo.me/questions

Thanks for listening.
Produced by Relate Studios:

www.relatestudios.com
Music by Relate Studios
Host: Juma Bannister

Connect with me on Linkedin and follow me on X (Twitter)

Linkedin: https://www.linkedin.com/in/jumabannister
X (Twitter): https://twitter.com/jumabannister

Previous Episode

Batching Video Like a Pro - Behind the Scenes with Paolo Kernahan's Video Creation Process

In this episode, we dive into the second part of the conversation with Paolo Kernahan where he details his video content creation process. Paolo emphasizes the importance of batch creating content, ensuring videos are adaptable across multiple platforms. He shares his strategies for creating engaging videos that include a mix of talking head and b-roll footage. Paolo also discusses his methods for researching topics using Google searches and the 'people also ask' technique to gauge interest and frame his content effectively. He touches on the significance of a compelling hook, title, and thumbnail in capturing audience attention. Additionally, Paolo explains his content shipping strategy wherein he avoids posting the same video on all platforms simultaneously, opting instead to stagger releases for continued audience engagement. The episode concludes with insights into how video content can form part of a broader marketing strategy, likened to a courtship with the audience, ultimately guiding them towards conversion.

00:00 Introduction and Recap of Last Week's Episode
00:48 Paolo's Video Content Creation Process
02:43 Batch Creating Content for Multiple Platforms
05:09 Research and Crafting Effective Hooks
07:47 Shipping Content Across Platforms
09:31 Long Form Video Strategy
17:37 Summary and Key Takeaways
27:11 Closing Remarks and Future Plans

Paolo Kernahan is our Teacher.
Connect with Paolo:
TikTok @paolokernahan
Instagram @paolokernahan
YouTube @paolo.kernahan

Linkedin: https://www.linkedin.com/in/paolokernahan/
Website: nofussvideo.com

SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl

APPLE
https://podcasts.apple.com/us/podcast/useful-content-diy-content-marketing-for-business-owners/id1702087688

Subscribe to the Useful Content Newsletter
https://sendfox.com/jumabannister

Submit your Questions!
https://jumabannister.formaloo.me/questions

Thanks for listening.
Produced by Relate Studios:

www.relatestudios.com
Music by Relate Studios
Host: Juma Bannister

Connect with me on Linkedin and follow me on X (Twitter)

Linkedin: https://www.linkedin.com/in/jumabannister
X (Twitter): https://twitter.com/jumabannister

Next Episode

Content Repurposing Without Copy and Pasting - Teacher: Masooma Memon

In this episode of the Useful Content Podcast, Juma welcomes Masooma Memon, a B2B SaaS content marketer, known for her work with companies like Vimeo, Hotjar, Shopify, and Calendly. They discuss the importance of creating nuanced and customer-focused product-led content. Masuma shares her insights on content repurposing, emphasizing the need for strategic adaptation rather than simple copy-pasting to fit different platforms and audience expectations. The conversation covers techniques for identifying content gaps, the benefits of repurposing, balancing call-to-actions, and integrating different types of content in a cohesive strategy. Masuma also talks about her shift from Twitter to LinkedIn and how she's leveraged content repurposing to build her presence on new platforms.

00:00 Welcome and Introduction to Masooma Memon

01:34 Challenges in SaaS Content Writing

02:38 The Importance of Non-Salesy Product-Led Content

03:19 Effective Content Repurposing Strategies

03:43 Avoiding Copy-Paste in Content Repurposing

06:15 Benefits of Strategic Content Repurposing

08:27 Steps to Start Content Repurposing

10:14 Identifying Gaps and Generating Ideas

14:00 Repurposing Content for Different Platforms

15:47 Evolving Content with Changing Trends

20:58 Balancing Sales and Trust in Content

22:06 Effective Use of Call to Actions