DIY Marketing Advice Every Small Business Needs - Teacher: Anna Bravington

Useful Content - Content Creation & Strategy Podcast for Marketing Teams

06/06/24 • 58 min

In this episode of the Useful Content Podcast, host Juma and guest Anna Bravington discuss the importance of setting SMART business goals and how to translate them into effective marketing strategies for small businesses. Anna shares her expertise in coaching SMEs on marketing and sales, emphasizing the need for detailed customer research and the benefits of having structured processes in place. The conversation covers essential topics such as the common pitfalls SMEs face in marketing, the value of understanding your customer personas, and practical tips for engaging with customers and potential customers to refine your marketing efforts.

00:00 Introduction and Guest Welcome

02:02 Anna's Background and Current Roles

03:21 Common Marketing Challenges for SMEs

04:29 Importance of Setting Business Goals

06:50 Understanding Customer Needs

11:57 Conducting Customer Interviews

19:10 Analyzing Customer Feedback

27:58 Differences Between Service and Product-Based Businesses

31:31 Tightening Marketing Processes

33:03 Aligning Marketing Goals with Business Objectives

33:34 Targeting Supermarket Buyers

35:32 Creating a Content Calendar