Speaker announcement: Louise Brogan

Our first speaker announcement is here! Meet Louise Brogan, a LinkedIn specialist based in Northern Ireland. She's going to be onstage at UpLift Live to speak about LinkedIn company pages.

TRANSCRIPT

... You should really have one because it gives you double whammy for more bang for your buck, as they say ...

This is Mission Control. It's time to find out who the first speaker is at the UpLift Live conference.

Welcome back to the UpLift Live podcast. This is John Espirian from the Mission Control team for UpLift Live, which is the UK's first LinkedIn-focused conference for LinkedIn specialists, power users and enthusiasts.

Intros are out of the way so it's time to hear from our speakers.

OK, our first speaker announcement is here, and it is the wonderful Louise Brogan. She's based in Northern Ireland and is going to be onstage at UpLift Live to talk about LinkedIn company pages.

Let's hop aboard and get to the interview with Louise!

Louise Brogan, thank you for joining us on the UpLift Live podcast.

You are going to be our first speaker announcement for the conference next year.

Welcome and tell us why did Mission Control pick you as our speaker for this event? What do you know about LinkedIn? John, can I just say I am so excited about this whole thing! I'm so delighted to be asked to come and speak at UpLift Live.

I can't wait to meet all the people who are going to be there.

So, for those of you who don't know me, my name is Louise Brogan.

I run a company called, well, it's actually called Louise Brogan Ltd but it's LinkedIn with Louise.

I have been writing, talking, making videos about LinkedIn, probably only LinkedIn, for about 5 years.

Started my business about 10 years ago.

I wrote the lots of people will know me through.

I used to write all the articles on LinkedIn for Social Media Examiner.

And there's nothing I love more than getting in front of an audience and talking to them about how they can use LinkedIn for business.

I have a podcast that I think it's about 5 years old now called LinkedIn with Louise, a YouTube channel called LinkedIn with Louise.

If my name hadn't been Louise, I'm not sure what I would have called everything, because I like a bit of alliteration.

So, yeah, that's me.

I'm based in Northern Ireland.

I work with a team of fabulous writers.

We create content for companies who are mainly in the US and some also in the UK and Ireland.

And I love everything geeking out about LinkedIn, a little bit like you, John.

Fantastic.

Well, thank you for making the trip over the water to come and see us.

You are not going to be the only speaker who is not on the UK mainland.

I'll leave it at that for now.

And well done on the YouTube channel as well.

I've struggled to get people to follow my YouTube channel.

You've got 7000 subscribers or am I my way off? 7000 subscribers, I just hit 850,000 views.

Fantastic.

Yeah, get some YouTuber friends in your life, John.

That's how I that's how I managed to figure out how to do so great.

So, we've got a serious LinkedIn operator here, someone who's got their own podcast, their own successful YouTube channel, and you are going to be speaking to us about company pages, which is a very common question.

I don't really specialise in them although I've got a few myself.

Tell us what's moving and shaking on company pages.

I mean, bear in mind that we're still many months away from the event.

So, no doubt everything will have changed by the time the event comes around.

But what are some of the things that we need to know or some of the pitfalls that people fall into with company pages? I think actually, company pages are the poor, neglected part of LinkedIn for a lot of people, but actually, they're a really, really powerful tool.

One of the analogies I like to describe as to why people should consider their LinkedIn company page.

And bearing in mind, of course, there are companies, like there's 60 million company pages on LinkedIn.

And you have the solo entrepreneurs right up to the global multinationals who are using these company pages.

But if you imagine being at an in person conference, like UpLift Live, and you and I walking around the room and chatting to people, John, are the individuals the personal profiles on LinkedIn.

And when someone is intrigued by what I'm saying on stage, they want to find out more about me and my company.

So, they might go over to the popup banner or the sponsor booth at the event.

And that's how I kind of see the company page.

It is a bit more of your traditional marketing place on LinkedIn.

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