#23 - The Problem Of Access And Why Content Creation Is The Solution

06/29/22 • 39 min

There is currently a problem with access in the healthcare and MedTech space. It is getting harder to get products in front of the main customers—the physicians. The solution? Content creation. In this episode, Jeff Smith explains content marketing and why it’s the model that works and will work for years. With historical examples and parallels to different industries, Jeff illustrates why switching to creating content is necessary to reach your target market as physician entrepreneurs. There are a lot of valuable insights in this episode so tune in to learn all about them.

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#22 - Organizational Design for Healthcare Startups

Every new organization needs an organizational design. Knowing how your organization is structured. What is your core competency? What are you good at? How will you compete with all your competition? What is your differentiator. All of these things are part of your organizational design. Join Jeff Smith as he goes in-depth on why you need an organizational design for your small organization. Learn why you need to identify your core competencies before you start to hire. Find out more about the process today!

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#24 - Social Selling - Healthcare's Emerging Commercial Model With Samuel Adeyinka

Businesses learned to adjust to the changes when the pandemic happened. And selling on social media has been the way to instantly reach your target audience. Join Jeff Smith as he dives deep into a conversation with Samuel Adeyinka about healthcare's emerging commercial model through social selling. Samuel is the host of The Medical Sales Podcast, and he helps professionals utilize social media to their advantage to grow, connect, and provide value to people. In this episode, he explains how he got interested in the business side of medicine. He discusses how you can build solutions through platforms and enable technology that gets exponentially better over time. It's time to take your professional career to the next level of personal development. Tune in to learn how to conquer your life and make things happen despite setbacks!