Is It Time for a Digital Spring Cleaning?

04/07/25 • 16 min

Trivera's AI Deep Dive for Digital Marketers

In this episode of the Trivera Deep Dive, Chip and Nova grab their metaphorical mops and go to work. Spring is here — and that means your digital presence might be overdue for some serious tidying up. From outdated content to bloated code, missed SEO opportunities, and underperforming platforms, it’s easy to let the dust settle across your digital ecosystem.

Chip and Nova explore how smart businesses are using this seasonal shift to evaluate their websites, social media, paid campaigns, and analytics. Whether you're running lean or partnered with an agency, they'll help you ask the right questions and uncover what needs refreshing, retiring, or reimagining.

Read the Blog: Is It Time for a Digital Spring Cleaning?

Read the Blog: Is It Time for a Digital Spring Cleaning?

Previous Episode

Trivera Case Study: Rogers Behavioral Health Foundation

In this episode of the Trivera Deep Dive, Chip and Nova explore the strategic overhaul of the Rogers Behavioral Health Foundation website. With a mission to increase donations and better connect with donors, Trivera tackled outdated design, confusing navigation, and poor mobile usability. The result? A streamlined, emotionally resonant site that aligns with the Foundation’s mission and delivers measurable results.

Key Takeaways:

Why mobile-first design matters for nonprofit engagement
How to align digital presence with organizational mission
The role of storytelling and visuals in donor conversion
Best practices for donation UX and navigation flow

Read the original case study: Rogers Behavioral Health Foundation Site update

Next Episode

5 Reasons Why Your Website Is Still Your Most Powerful Marketing Tool

🎙 In this episode of the Trivera Deep Dive, Chip and Nova break down why, in the age of AI, automation, and omnichannel campaigns, your website is still your most important marketing asset.

They explore the 5 key reasons your site outperforms every other channel—from being the only platform you truly own, to driving customer journeys, to fueling AI personalization, and anchoring every piece of your digital strategy. Backed by hard data from Forrester, HubSpot, McKinsey, Gartner, and more, this episode is a must-listen for marketers and business leaders wondering where to invest next.

And yes, they even call themselves out—because the Trivera Deep Dive itself is an example of how a podcast, when built on top of strong web content, becomes a powerful traffic and engagement tool.

If your site isn’t doing the heavy lifting, this episode will show you why—and what to fix first.

📖 Read the full blog: 5 Reasons Why Your Website Is Still Your Most Powerful Marketing Tool