
Extraordinary Events Your Customers Will Adore
11/08/21 • 28 min
In this week's episode of our CEO Coffee Chat series, guest hosts Heather and Patti are sharing their best-kept secrets for running extraordinary events your customers, faculty and dancers will adore. Running successful studio events doesn't need to be a headache for the studio owner, and today you'll discover how to generate additional revenue, enhance customer experience, and have FUN at the same time! In our new 6-part series, "CEO Coffee Chat", you're invited to join this dynamic duo over a cup of coffee each week, and share an inside-look into the fun, fabulous - and often frustrating - world of studio ownership. Heather and Patti will be sharing the innovative strategies that they have implemented over the years to be among our industry's leading dance studios! Get ready to shed a few tears (and a whole lot of laughs) as these business-besties lay it all out on the coffee table.
In this week's episode of our CEO Coffee Chat series, guest hosts Heather and Patti are sharing their best-kept secrets for running extraordinary events your customers, faculty and dancers will adore. Running successful studio events doesn't need to be a headache for the studio owner, and today you'll discover how to generate additional revenue, enhance customer experience, and have FUN at the same time! In our new 6-part series, "CEO Coffee Chat", you're invited to join this dynamic duo over a cup of coffee each week, and share an inside-look into the fun, fabulous - and often frustrating - world of studio ownership. Heather and Patti will be sharing the innovative strategies that they have implemented over the years to be among our industry's leading dance studios! Get ready to shed a few tears (and a whole lot of laughs) as these business-besties lay it all out on the coffee table.
Previous Episode

CEO Coffee Chat
Guest hosts and Studio CEO besties, Heather Buelow and Patti Johnston have joined the Transform My Dance Studio podcast team, and over the next 6 weeks they are here to change the way you look at leadership and life in your studio.
Introducing: CEO Coffee Chat with Heather and Patti! In this week's unmissable premiere, this innovative pair of Dance Studio CEOs are sharing their proven, actionable tips on how you too can build an amazing and stand-out team and how it will benefit your studio, including:
- Defining your core values, and why this is such an important step that many studio owners overlook. "Core values give me direction in every business decision that I make, and they also give my staff direction in every decision I want them to make...setting those core values makes your staff feel more connected with the studio and have more of a purpose."
- Perfecting your pre-season faculty training & preparation. "The kickoff staff meeting is so important to get everyone on the same page before the season begins. It's how I make sure that my standard is met in every class that's offered."
- How to measure, review and improve your staff's performance. "I know that by giving my staff ownership, they'll just surprise me again and again." PLUS Heather and Patti share their top tips for setting key performance indicators (KPIs), and teacher assessment processes that keep their faculty accountable and thriving in their roles.
Listen to episode #1 of CEO Coffee Chat, powered by the Transform My Dance Studio Podcast right here!
Next Episode

The Best Marketing & Branding Value Bombs Of 2021!
This week, Heather and Patti will be talking about applying their positive and fun mindset to different areas of your dance studio while maintaining and strengthening your brand. In this episode, our coffee-loving business besties are talking about branding and marketing strategies that have changed the game for their studios. Our dynamic duo are giving you some specific examples and also some action items in each of these areas to help inspire you to apply these ideas in YOUR studio for 2022!
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