Traffic And Leads Podcast
One-Click Lindsey
Digital Marketing is a must if you want to make your business successful. One-Click Lindsey is a web strategy expert working with small business owners to help them utilize the web to produce more website traffic and leads using the power of digital marketing. Join One-Click Lindsey as she interviews the industry leadings experts in landing pages, email sequences, search engine ranking, newsletters, analytics, social media, pay-per-click ads, websites, blogging and more. Make sure you listen in if you're ready to generate more traffic and leads for your small business with effective digital ma
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Top 10 Traffic And Leads Podcast Episodes
Goodpods has curated a list of the 10 best Traffic And Leads Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Traffic And Leads Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Traffic And Leads Podcast episode by adding your comments to the episode page.
SaaS Sales Strategy
Traffic And Leads Podcast
11/20/17 • 28 min
Joshua Waldman (https://www.linkedin.com/in/joshuawaldman), the CEO, and president of Billy Inc. (https://billyapp.com/) tells us all about his amazing software service. Together, we talk about what exactly Billy Inc. does, where the idea for the company came from, and how Josh works to get traffic to his page, what SaaS sales strategy he uses, as well as how efficiently he helps the people who sign up. Let’s get started! IN THIS EPISODE YOU WILL LEARN: * Who Joshua Waldman is, and how he got started in this business. He also tells us how he came into the hands of Billy Inc., and the goal he’s looking for when setting the application up; he’s trying to bridge the gap between easy to use software for everyone, as well as sophisticated software small business owners can trust to keep their private financial information. * Where Billy started from, Denmark! A Danish company, Josh tells us about the move the company made just a few years back to the United States, looking for a more international front, and how much luck (and success!) they’ve had with plenty of years of groundwork and processing to work with. He also tells us about the various roles he plays in the company, from sitting in the CEO’s chair to analyzing and controlling the marketing aspect of the company. * Josh talks to us about the details of the traffic he gets to his page, going into what contributes to people clicking around on the site for even just a moment. We talk about the “free trial” offered on the homepage of Billy Inc. as well, discussing what exactly it offers, and how it leads people into giving the company their e-mail addresses for later use, and later contact. * Josh breaks down his trafficking ideas into a three step system: 1) he focuses on traditional content making that’s less focused on the business and more focused on the customers, and how they can appease their audience, 2) Josh talks to us about the very popular “groupon for nerds” (in his words!) App-sumo, and how using the site and offering deals to a variety of people has boosted their traffic immensely so, calling it a “turning point” for the company, and 3) he explains the importance of product reviews and tells us the various, well-known sites he uses in order to get Billy Inc. on the map of people who use similar software but aren’t enjoying their time as much as they could be. * Lastly, Josh leaves us with a good bit of advice regarding the way people think about their small businesses. Calling it “three box thinking”, he encourages us to not think about just what you and your customers' needs, but to think about what your customers' customers need, too. You have to think about how to help their customers get paid and to help them with their business in order to truly be successful. That’s what Billy Inc. is all about, after all!
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Emailing Your List Daily
Traffic And Leads Podcast
11/27/17 • 27 min
Kai Davis (https://kaidavis.com/) is a very special guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com/). That’s right—Kai is back. He is a marketing educator for freelancers and small business owners. Today, he is sharing the importance of emailing your list daily in your search for positive audience engagement, as well as traffic to your website, and your business. IN THIS EPISODE YOU WILL LEARN: * All about the wonderful world of Kai Davis. On top of helping independent business owners get more clients and leads without spending more money on traffic, he writes and generates his own daily e-mail newsletter, which is targeted towards freelancers and consultants. * Kai tells us the beginnings of his e-mail endeavors, and why switching from a weekly e-mail system to a daily e-mail system really helped his morale, and the angle he was going for. Kai explains that he loves stimulating conversations with his audience, and the switch helped him to be more present in people’s inboxes, as well as helping him to improve his critical thinking process when it comes to the freelancing/consulting/small business owners. * We talk about the ways that Kai comes up with topics for his e-mails, and he explains that there’s nothing wrong with taking ideas and inspiration from personal and real-life events. Thinking about how to make those moments educational is what really helps him! He also explains that the more people engage with him—and vice versa—the easier they come, and implementing the survey system he uses to gauge his audience for feedback—as well as sparking intelligent conversation—gets him ahead of the curve. * Kai talks about the nuances that come with the official title of ‘writer’ and explains to us why he’s never truly felt as if he belonged in that category. He explains how to go about feeling more comfortable on that skin, and how people can help themselves improve their own writing skills. He also discusses the fall-off rate of his subscribers when making the switch from weekly to daily, and how it affected the way he does business, and why he really doesn’t mind. * Kai dispels the thoughts that many writers tend to have surrounding the frequency of daily content, and he explains that the audience you have that signs up to receive said content are doing so because they want to hear from you! He also goes on to explain that, while daily e-mails are great for the kind of angle he is going for, it’s not always a perfect fit, and diving in head first if you’re unsure isn’t always the best thing to do. Practice makes perfect, after all. * Lastly, Kai and I discuss the fact that, on the homepage for his website, he advertises his daily e-mail newsletter first, while letting the podcasts and articles come in a very drastic second. We talk about it and how this affects him in terms of search engine optimization, and if it actually makes people visiting his page more angry, or put off, than eager to see his content.
Traffic Tip: Digital Marketing Engineer
Traffic And Leads Podcast
11/14/16 • 30 min
Tom Schwab (http://tmschwab.com/) is our very special guest on today's episode of Traffic and Leads Podcast. I hope all of you have heard of him. He is all over the Internet. He is an online business accecelator and he calls himself a digital marketing engineer. So must listen to this podcast if you want to grow your online business. IN THIS EPISODE YOU’LL LEARN: * Why he calls himself a digital marketing engineer * What his first job as an engineer was right out of college * How he looks at the world, as an engineer and why he continued to after getting his MBA in Marketing * Why he prefers to be a guest on podcasts, rather than hosting his own show * What the steps are to getting a host to interview you on a podcast. * If Tom outsources or systematizes reaching out to podcasts hosts, takes care of scheduling and preparations * The marketing system within being successful on podcasts * Why you should make sure you follow all of the right steps * Why interviews convert 25 times better than blogs * Why interviews are more of an investment for listeners and how it helps to engage them * If podcasts are worth your time to get just a few people to come to their website * The importance of getting in front of a smaller niche crowd that wants to hear what you are talking about * How he was able to get a conversion rate of 150 of 300 listeners to become his clients * Why you should give potential clients different ways to say “yes” to your program/product * Why Tom recommends several call-to-actions on a landing page * About the email sequence that Tom uses to follow up with each click * What the number one way Tom gets leads is * About the services that Interview Vallet offers * How to promote your podcast interviews on social media * Hints on Tom’s ideas for his launch of his book, “Podcast Guest Profits” * Whether he has hired an SEO firm * If he has tried his own PPC campaign * Whether he does any SEO * How show notes help with SEO marketing
Create A Profitable Online Store
Traffic And Leads Podcast
01/15/18 • 28 min
Maxwell Finn (http://www.maxwellfinn.com/) is our special guest on today's episode of Traffic and Leads Podcast. He is a Facebook Ads expert but today he talks to me about how to build a 6 figure eCommerce store in just under a year! So loads of experience and even more top-notch tips for you to follow if you want to make your eCommerce store successful. IN THIS EPISODE YOU WILL LEARN: * The basics of starting an eCommerce store, with some wise words from Maxwell. He warns us that too many people are focused on starting an eCommerce store to make money (http://trafficandleadspodcast.com/traffic-and-leads-tip-how-to-make-money-with-ecommerce/) quickly and that you need to have a brand and a reason for the said brand before you start thinking about what you’re building. After all, you wouldn’t jump into making a business without some planning first, right? * Maxwell tells us about his good friend, and one of the best people in eCommerce, Ezra Firestone! He explains to us the now popularized business model that Ezra introduced him to that he now follows as well, which falls along the lines of “you start with a story, you start with content upfront”. * Maxwell also shares with us that 98% of people that visit your website for the first time don’t convert, a statistic that’s true across the industry as a whole! With that knowledge in mind, Maxwell tells us his two-step process when it comes to starting with advertisements, and the pitfalls to avoid when you’re trying to climb your way to the top. * Maxwell warns us that, as a business owner and an eCommerce owner, you need to understand that you’re not going to be able to compete with the price, speed, and efficiency of larger companies. However, you can compete with the brand, storytelling, and customer service side of the tracks, and regals us with ways in which to succeed by focusing on customer interactions. * Maxwell talks to us about the system of retargeting through ads, and how to create the perfect audience for your target through a system of allowing people to fall out of the funnel, and using the remaining audience to create content that’s more specifically catered to the audience that’ll become your core source of traffic. * Through this, Maxwell shares his three-step process on retargeting and using Facebook (and social media) advertising as a way to cultivate a growing relationship with many potential influencers. He also tells us about the messaging service he uses, Many Chat, and how it plays into the way his communication and advertisement works out. * Lastly, Maxwell reminds us to engage with quick, short questions through a messenger, as opposed to “ad hacks”, and detailed stories. By giving them a chance to say “no”, this method shows a lower unsubscribe rate, giving you a chance to build your profile on users so you can tailor messages to them.
AB Split Testing
Traffic And Leads Podcast
07/24/17 • 28 min
Nick Disabato (http://nickd.org/bio/), is our special guest on today's episode of Traffic and Leads Podcast. Nick who is famous as Nick D is a guru when it comes to AB split testing. Nick is a very good designer and writer from Chicago with eleven years of experience. He is running Draft (https://draft.nu/). He is the author of 4 books and dozens of speaking engagements worldwide. Don't miss this episode. IN THIS EPISODE YOU WILL LEARN: * We go over A/B testing: what it is and why it's important for those looking to get traffic to their website. If you have any interest in online marketing, you're going to want to find out what AB split testing is and how to do it. * Nick fills us in on the misconceptions about AB split testing and what the process really entails. Nick runs theses tests on just about everything, from landing pages to emails. * We've got some tips to get you started digging into your own A/B testing. This includes where you can easily get your data from, heat maps and scroll maps, surveys, and more. * How simple issues, such as technical content, can be the cause of huge conversion issues. Nick gives an example of how he helped one business to improve their conversion by over 9%. * Nick outlines the most common mistakes that get in the way of businesses and their traffic. Usually, these things end up being small technical decisions that make a huge difference. * And, most importantly, we finally find out the answer to the long-asked question: what color SHOULD the submit button be? What is Nick's favorite font? These are the important questions, people.
How to Launch A Book Successfully
Traffic And Leads Podcast
05/01/17 • 28 min
Steve Rodgers (https://www.linkedin.com/in/steverodgers/) is our special guest on today's episode of Traffic and Leads Podcast. He is the founder and chief executive officer of The Alchemy Advisors (http://thealchemyadvisors.com/). Which offers consulting, coaching, speaking and training services for businesses. Rodgers discusses how he used Facebook and Google AdWords near the end of the launch and to continue promoting the book, and he suggests several ways rookie entrepreneurs can build their businesses and careers. IN THIS EPISODE YOU WILL LEARN: * How social media are important in a book launch * Why it's important to build social media channels * How "ambassadors" on those channels can help * How some advertising late in pre-launch also can help * How new entrepreneurs can start building their social media profiles as a start
BRO-Marketing
Traffic And Leads Podcast
03/18/19 • 16 min
Lindsey Anderson (https://www.linkedin.com/in/oneclicklindsey) known as One-Click Lindsey is the host and guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com/). Today, She is talking about how to build trust online. That’s extremely important to me in my digital marketing journey. As business owners, it can be hard to sell your products to people who are weary of marketers in general. We tend to hide what we do, just to ensure that people that talk to us can treat us like they would anyone else, without fear of us pressuring them into buying something that they think they don’t need. IN THIS EPISODE YOU WILL LEARN: * How to become a trusted marketer! Anyone can be anything online, and because of that, it puts legitimate business owners at a disadvantage. Due to people pretending to be things that they aren’t, business owners aren’t trusted until they’ve proven that they can and should be. One one hand, it’s smart, seeing as how technology can lead to a breakdown of trust. People don’t need to meet face to face anymore in order to see things get done. However, technology can also help build trust as well, and it’s important to know how to get that job done. * After going over a passage from the book Unscripted by MJ DeMarco, it’s important to know what “bro marketing” is. Far from what you might imagine, bro marketing stands for Boiler Room Operations marketing. The entire process is about selling marketing secrets with a landing page full of fake testimonials. It’s corrupted entrepreneurship, due to making people think it’s all right to sell worthless products in order to make money. When you waste your money, that’s when you know you’ve been duped by a “bro marketer”. * That’s why it’s important to build trust! Going slow and offering products that people want to buy is the best way to connect with those people, while also effectively making sales. Gone are the days of creating a funnel that Facebook ads connect through, with people you barely interact with. Traffic and Leads encourage people to use Facebook Live and to be genuine in their marketing. You need to help people before they can earn your trust, and that’s a process that should be taken seriously. * If you’re hoping for automation and not doing much more than creating a Facebook ad that works, and emails that could make things work, you’ll be sorely disappointed. Digital marketing works. I’ve built an entire lifestyle on it! Plenty of clients I’ve had can say the very same. It just takes hard work, and it takes something that people want to buy. Additionally, it takes people being able to find and speak to their audience. * It’s important to know that there’s no such thing as a magical email sequence or a magical Facebook ad that’ll get you where you want to be. The ad can generate engagement and comments, but once they go into the email system, you could find yourself at a dead end. To ensure maximum engagement between you as the business owner and interested clients, you should consider putting out your calendar. That way, people can actually talk to you and engage with you in a private conversation. Making sure you can connect with them is important in the long run. * Lastly, I need to stress how important it is that you change your thinking! Know that digital marketing works, but also understand that there’s no magic bullet that’ll give you all the results you need. It takes time and effort to get something done. People do want that information, and they want to be coached on how to do this. Indulge, and let yourself interact with people on a personal level.
Traffic Tip: The Power of Video Marketing
Traffic And Leads Podcast
05/30/16 • 32 min
Mimika Cooney (http://mimikacooney.com/) s our special guest on today's episode of traffic and leads podcast. She is a television host, public speaker, as well as a published author and an expert on video marketing. She love to help entrepreneurs find their ideal clients, as well as helping her clients position their brands to get higher sales by sharing her go-to-tips on how to market your brand. IN THIS EPISODE YOU’LL LEARN: * The difference between Periscope and Blab. * How you can get started using Blab. * The benefits of being seen by your audience through video conversations. * How to decide which platform is better for you. * Why it is important to have a consistent time frame of when you are recording live. * How consistency encourages more interactivity among your viewers. * How Blab can increase you Twitter followers. * Discover how Blab can be used to promote your business/webinar/anything with social media. * How Blab can be integrated into your blog and YouTube as well. * How Blab streamlines your publication process. * What Mimika does and how she can help you brand your business. * How Blab can enhance your audience and gain traffic. * How a Facebook Community and group engages the audience, rather than just a business page. * Why you may want to consider becoming an early Adopter for Facebook Live. * Why you should consider a short video on Facebook rather than a lengthy video.
Traffic Tip: Back to Basics Marketing
Traffic And Leads Podcast
04/04/16 • 30 min
Heather Havenwood cuts through all the confusion that can accompany the varied trends in online marketing, and gets us back to the basics that work. IN THIS EPISODE YOU'LL LEARN: * The success story behind her moniker and what it means to be a sexy boss. * Three key points to take away from her book and how to thrive in business as a woman. * The details and approach of her successful coaching business. * Heather's opinions on cold-calling, and why it should still be used today. * Strategies and concepts that off-line businesses can use to begin their online marketing journey. * An overview of affiliate marketing and how you can use this strategy to add to your revenue streams. * Why LinkedIn is such a powerful social media channel and an effective action tip for how to use it to boost your SEO. * How to build your relationships and generate traffic in the old school way. * Heather's favourite method for bringing traffic and leads to her Sexy Boss business, and much more!
LinkedIn Marketing Strategy
Traffic And Leads Podcast
03/25/19 • 19 min
Meg Kerns (https://www.linkedin.com/in/meg-kerns/) is our special guest on today's episode of Traffic and Leads Podcast (https://trafficandleadspodcast.com). A digital marketer herself, Meg works with her agency MOKUp Media (https://www.mokupmedia.com/) to help small businesses move forward with their digital presences. A big fan of social media, Instagram in particular, Meg has all the details about the new wave of LinkedIn updates, and why business owners should be hopping on this opportunity sooner rather than later. Let’s get started! IN THIS EPISODE YOU WILL LEARN: * How Meg uses LinkedIn to its full potential. She knows about finding your audience and knowing where your audience is hanging out. Often, she finds that the businesses that are still struggling with social media are on LinkedIn. That’s where they connect, and talk, and post their business-related content. It takes some extra social listening to see what’s going on, and they’re usually just waiting for help from someone like Meg. * Meg reviews the changes that are upcoming for LinkedIn. Before, it sort of acted as an online resume, where people could post their experience in the business world. Now, people are using LinkedIn to have conversations that pertain to their businesses. They’re sharing things that they’re looking for, they’re hiring, and they’re showing different pieces of their company during events. Additionally, you can now upload PDF files that people can both see and use, something that wasn’t an option before. They’re pushing it farther to enable the curation of more content. * Another new thing recently added to LinkedIn, Meg explains, is the use of tags! With both tags and a blurb about the company on your page, you can showcase what you’re all about, while also using these tags to reach out to your intended audience from the get-go. Exciting news also comes in the form of the beta version of LinkedIn Live, which is expected to work like Facebook Live! * Meg talks about when to use your business page, versus your personal pages. Meg explains that she needs to use the company page a little more, but she uses her personal page due to getting more interactions. People are more willing to interact with a person, as opposed to a business. Smaller businesses also do better with personal pages as opposed to bigger businesses who can use brand names to connect. From your personal, you can send a message, comment on people’s content, and share content. It all helps to increase awareness for your business! * Meg then tells us about her personal challenge! Throughout the month of March, Meg created and posted a video every single day on LinkedIn. She got the idea from Alexa Skills Briefings and wanted to take another piece she created and use them in a video format. It played out amazingly well, and every time she posted a video, she connected with viewers in the comments. * Meg explains the concept of “LinkedIn Lions”. These are people that are open networkers on the site. They mark it on their profile and will connect with and reach out to anyone on the website. These people generally don’t reach out to Meg for conversations and instead will throw information and expect a response. It’s something to consider. * Lastly, Meg explains that the best way to connect is sharing content. If you’re doing that and doing it the way that your audience wants to see it, then they’re doing to react to it. It doesn’t matter how many connections you have—if your content is gold, you’re going to get engagements and interactions.
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FAQ
How many episodes does Traffic And Leads Podcast have?
Traffic And Leads Podcast currently has 183 episodes available.
What topics does Traffic And Leads Podcast cover?
The podcast is about Marketing, Podcasts and Business.
What is the most popular episode on Traffic And Leads Podcast?
The episode title 'SaaS Sales Strategy' is the most popular.
What is the average episode length on Traffic And Leads Podcast?
The average episode length on Traffic And Leads Podcast is 28 minutes.
How often are episodes of Traffic And Leads Podcast released?
Episodes of Traffic And Leads Podcast are typically released every 7 days.
When was the first episode of Traffic And Leads Podcast?
The first episode of Traffic And Leads Podcast was released on Nov 5, 2015.
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