How to Launch A Book Successfully

Steve Rodgers (https://www.linkedin.com/in/steverodgers/) is our special guest on today's episode of Traffic and Leads Podcast. He is the founder and chief executive officer of The Alchemy Advisors (http://thealchemyadvisors.com/). Which offers consulting, coaching, speaking and training services for businesses. Rodgers discusses how he used Facebook and Google AdWords near the end of the launch and to continue promoting the book, and he suggests several ways rookie entrepreneurs can build their businesses and careers. IN THIS EPISODE YOU WILL LEARN: * How social media are important in a book launch * Why it's important to build social media channels * How "ambassadors" on those channels can help * How some advertising late in pre-launch also can help * How new entrepreneurs can start building their social media profiles as a start