Traffic Tip: Digital Marketing Engineer

Tom Schwab (http://tmschwab.com/) is our very special guest on today's episode of Traffic and Leads Podcast. I hope all of you have heard of him. He is all over the Internet. He is an online business accecelator and he calls himself a digital marketing engineer. So must listen to this podcast if you want to grow your online business. IN THIS EPISODE YOU’LL LEARN: * Why he calls himself a digital marketing engineer * What his first job as an engineer was right out of college * How he looks at the world, as an engineer and why he continued to after getting his MBA in Marketing * Why he prefers to be a guest on podcasts, rather than hosting his own show * What the steps are to getting a host to interview you on a podcast. * If Tom outsources or systematizes reaching out to podcasts hosts, takes care of scheduling and preparations * The marketing system within being successful on podcasts * Why you should make sure you follow all of the right steps * Why interviews convert 25 times better than blogs * Why interviews are more of an investment for listeners and how it helps to engage them * If podcasts are worth your time to get just a few people to come to their website * The importance of getting in front of a smaller niche crowd that wants to hear what you are talking about * How he was able to get a conversion rate of 150 of 300 listeners to become his clients * Why you should give potential clients different ways to say “yes” to your program/product * Why Tom recommends several call-to-actions on a landing page * About the email sequence that Tom uses to follow up with each click * What the number one way Tom gets leads is * About the services that Interview Vallet offers * How to promote your podcast interviews on social media * Hints on Tom’s ideas for his launch of his book, “Podcast Guest Profits” * Whether he has hired an SEO firm * If he has tried his own PPC campaign * Whether he does any SEO * How show notes help with SEO marketing