From Passion to Entrepreneurship: CEO of an Award Winning Marketing Agency

06/19/23 • 43 min

RJ Cui grew up in an Asian family household where career choices like film and media were often frowned upon. Traditional careers like medicine, dentistry, and law were more in line with expectations from a generation of parents where status and higher education took priority over passion. None the less, RJ found a way to harness his creativity and channel his passion for music and film production into a successful media production company.

On this episode of This Professional Life, we chat with RJ Cui, CEO of PlanIt Sound, a media production company in Edmonton, AB, Canada, about his journey to success and his insights into the future of media production. PlanIt Sound has created amazing marketing campaigns for an impressive list of clients. Most recently, he was part of the production team working with ESPN on a documentary about a basketball team bringing together the world’s best Indian-origin players to compete in ESPN's TBT basketball tournament.

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Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

The Journey to Building a Film and Music Production Company

Ian Bennett is the co-founder and co-owner of Lifted, a video and music production company in Colorado that he runs with his wife to create brand films and online marketing campaigns for small and medium sized businesses. Growing up, Ian was always surrounded by family and other friends that were very business oriented and he points to that as influencing his decision to be an entrepreneur. One of his first jobs was in sales, and he credits some of his earlier experience with giving him the confidence and skill set to strike out on his own.

The episode dives into the journey of how Ian and his wife started Lifted, including the mindset he has developed to drive his success forward. Ian also shares some of his insights into the future of digital content production in the face of growing AI tools in the industry.

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Next Episode

Crypto Lawyer: Cryptocurrency, Technology, and The Law

In today's episode, we sit down with Matthew Burgoyne, Partner at law firm Oslers, and co-lead of their digital assets and blockchain practice group. We chat all things law and crypto related, as well as their office's newly built SkyHub, an incubator type space for their startup clients.

As we plunge into the middle of 2023, the world of cryptocurrency is experiencing several intriguing trends. One of the most significant is the increasing institutional acceptance of digital assets, with an influx of major corporations, banks, and even countries integrating cryptocurrency into their operations. Decentralized Finance, or DeFi, is another hotspot, revolutionizing traditional financial systems by enabling peer-to-peer transactions and eliminating the need for intermediaries. With NFTs (Non-fungible tokens), we are seeing an unprecedented melding of the arts and digital finance, creating a whole new avenue for artists and creators to monetize their work. Finally, amidst the rising concern for the environmental impact of crypto mining, "green cryptos" have surged to the forefront, pushing for sustainable solutions in blockchain technologies. These trends signal not only the maturation of the crypto space, but also the increasing interplay between cryptocurrencies and the broader socio-economic landscape.

Hosted on Acast. See acast.com/privacy for more information.