BONUS EPISODES: People Like Us (Consistency Club: October 2023)

10/05/23 • 20 min

We don’t make decisions in a vacuum, and neither do our clients.

Believe it or not, a huge motivator behind our decisions to buy something (or not) is based on what we perceive those around us to be doing. You only have to look as far as the success of influencers to see this at work.

It all comes down to a simple question, “do people like me do things like this?”

And the same is true of your potential clients.

The templates this month help you highlight who you and your people are, and also (just as importantly) who they are not.
Ready to get more consistent with your marketing? Join the Consistency Club!

Watch the Simple Sales Masterclass where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love.
Join the TCBTH Facebook Group - a supportive, business-focused group for photographers.
Leave a review!

We don’t make decisions in a vacuum, and neither do our clients.

It all comes down to a simple question, “do people like me do things like this?”

And the same is true of your potential clients.

Watch the Simple Sales Masterclass where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love.
Join the TCBTH Facebook Group - a supportive, business-focused group for photographers.
Leave a review!

Previous Episode

232: Photographers using AI for SEO with Sarah Landa

Unless you've been actively avoiding the internet, you've probably heard of ChatGPT and other AI tools that are (at time, controversially) becoming more mainstream.

Since AI is probably here to stay, I wanted to bring on SEO expert Sarah Landa to talk about how photographers can utilize AI tools like ChatGPT to improve their SEO and content creation strategies. Sarah shares her experience warming up to AI after initially being skeptical and outlines some responsible ways photographers can leverage AI to generate blog post ideas, summaries, keyword research and more.

Whether you're new to AI or want to refine your process, you'll come away with actionable strategies for using these tools to boost your photography business.

LINKS:

Sarah's Resources for Photographers
Follow Sarah on Instagram
New around here? Grab 3 of my most popular free resources to build a profitable, sustainable photography business

Resources:

New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.
Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.
Long-time listener? Leave a review!

Next Episode

233: Rewriting the Rules of Your Photography Business

How many times have you heard, "The customer is always right?" But that's not always true (and can get downright toxic in the photography business).

Today I want to challenge some of the business advice we've all heard that I think may actually be harming your business. We all know how easy it is to get swayed by advice - especially when we're new or feeling unsure of ourselves - but I'm a big believer in listening to that inner voice when it's telling you something's off. My goal with this episode is to empower you to trust yourself and your process as a business owner.

Resources:

New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.
Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.
Long-time listener? Leave a review!