Series 3 Episode 10 - The state of CRO and Experimentation in Other Regions: Germany

10/27/22 • 37 min

"Accepting being open to the outcome of the experiment is the essence of experimentation", says Nils Koppelman, the founder of Berlin-based 3tech GmbH in our latest #theBigLift podcast.Nils, who made the journey from designing e-commerce websites for friends and family to setting up his own CRO agency, shares with us his thoughts on experimentation, the state of CRO in Germany and why the adoption of experimentation is somewhat slow in his home country in comparison with other markets.

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Series 3 Episode 9 - Using Analytics data is essential to prioritise CRO experiments

When it comes to understanding the pain points of the customer journey, Contentsquare offers businesses easy to understand, and actionable, data at a very granular level.
My guest on #theBigLift podcast today, James Fearne, Lead Customer Success Manager at Contentsquare, talks about how analytics and data can support conversion optimisation in setting up the priorities for a CRO program, and formulating strong hypotheses. Moreover, granular data can help CRO practitioners to understand the drivers behind the test results and sometimes get an even bigger uplift.

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Series 3 Episode 11 - Is Customer Experience more important during the cost of living crisis?

Is customer experience still a priority in the current economic climate? This is the topic we cover today on #theBigLift podcast. We interview Tim Williams, Planning Director at London based agency Four Forty, which focuses on customer-focused behavioural change. Tim explains that an important part of his job is to help brands improve customer experience both in digital and in real world.
"The customers are messy and not linear" says Tim, "and we should not forget that we do not only operate in the online world, but dip in and out of it many times a day".