4 Steps to Scale to a Million Dollars Online

12/17/19 • 39 min

What does it really take to grow to $1,000,000 in sales? You would think that this would be really hard to do, but in the United States alone, there are 35,000 non-employer businesses that surpass this in net income. If other people can do it, you can do it too. Today, we’re going to talk about the four steps to get there. Before that, I’ll tell you about the foundation you need to build first.

Step one is to get results-based testimonials. The more the better. They show what the person’s life was like before working with you and what it’s like after. The most important part of your business is the outcome you provide; not how you get the outcome, not how many hours you work, and not the level of service. These things help you compete, but the most relevant aspect is the before and after.

Next, we must master lead generation on one channel. You don’t need to be on every single channel to scale to $1,000,000. Pick the one that you like which has your customers and get really, really good at it. This could be anything from running Facebook ads to knocking door-to-door. Determine how many leads you need to get to $1,000,000 and then get them.

Step three is to hire a salesperson. At my company, we only hire commission-based salespeople and they get paid at the end of the month. This means that everybody can afford a salesperson. If you have leads and a proof of concept, then this is a win-win-win relationship; value is being provided to everyone involved. The only people losing should be your competitors. Remember, a salesperson won’t save your business if you don’t have a solid foundation.

Finally, you must standardize delivery. Two times the clients should not mean two times the work for you. A lot of people don’t want to hire someone because they want to make all the profit, but that’s not a good way to scale. You need to put staff in place to fulfill the order.

To learn more about scaling to $1,000,000 a year, visit https://www.digitalnomad.com/Podcast/

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To learn more about scaling to $1,000,000 a year, visit https://www.digitalnomad.com/Podcast/

Previous Episode

School vs. Real Life

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The current education system in the United States was developed during the industrial revolution. The whole structure was created to breed obedient factory workers and it hasn’t changed since. If your brain only seeks out the rewards given within the structure, you’re going to screw yourself. You’ll get the job you were trained to get, which is a cog in a large machine.

In school, we are led to believe that the authority figures know all. If we can make those authority figures happy, everything else in our life will work out. The real world doesn’t really work like this. You need to break out of seeking approval.

We’re trained to make the teachers happy as opposed to the students. In real life, making thirty of your peers happy versus one authority figure is going to create a much better outcome for you.

The cramming model teaches you to hit deadlines, which a good real-world skill, but it teaches you to puke information out onto paper. This is not very useful for people learning real-world skills. We only take in things as we need to apply them in life.

Cheating is one of the worst things you can do in school. However, in the real world, cheating is your greatest ally. You can find the smartest people in the area you are tackling and pay them to tell you what to do.

The need to be good at everything instead of one thing is taught in school. Being a jack-of-all-trades without any specialized knowledge is not going to get you far at all. You don’t need to get an A+ in every subject.

In school, the highest mark you can get is 100%, and the most you can get at a job is your max salary. If you’re an entrepreneur, there is no cap.

School teaches you to focus on perfecting things that might not matter at all. In business, you can perfectly execute ten projects and get no results. You need to worry about not taking opportunities when you should.

Your self-esteem gets destroyed from failure in school. It’s okay to fail over and over again in the real world. It only takes one passing grade to get where you need to go.

We’re always seeking the right answers in school. Some of these answers don’t mean anything, but if you can figure out the right questions to ask, you can get answers that will impact your life.

Everything that school trained you for might work when you’re a kid, but it’s not going to work in the real world.

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Next Episode

My Secret To Dealing With Self Doubt, Inadequacy and Lack Of Confidence in Business

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I read an article that said one in five CEOs are psychopaths. This is not a lesson in becoming a psychopath, but I did notice something that my competitors have in common with them. The top CEOs and my top competitors are absolutely shameless. Getting rid of shame allows you to go in a straight line towards your goal.

Unconscious shame often shows up as indifference, indecision, doubt, worry, over-caution, procrastination, lack of ambition, jealousy, lack of motivation, and in a myriad of other ways. Personally, I’ll start to get bored with a project and realize I’m hitting a wall because I’m uncomfortable with something about that project. Not because it’s unethical, but because it’s beyond my comfort zone.

Seeing someone else’s shame makes us feel our own, and most of us will distance ourselves from that person in order to not feel the same. An exception to this is if we’re full of shame, we might only associate with people who have shame. On the flip side, human beings are attracted to people with no shame.

If you have no shame and run a new ad campaign that bombs, you’ll learn something and try to do better next time. People with shame will quit because they can’t handle the uncomfortable feelings that happen from failure.

When somebody calls you a scam without knowing much about your business and what you do, it’s usually because they don’t believe in their own value. People who are secure will not hate on you; only insecure ones will. The things that we hate in other people are things that we are unable to accept within ourselves.

Every new level you ascend requires you to work around your inner demons. You’ll feel shame at every new stage, and you must learn to work through that. The bigger you get, the more practice you’ll have working through shame, and the easier it will be to recognize.

If you need a community to support you in building your online business, visit https://www.digitalnomad.com/Podcast/