Is Chasing Google Updates Good SEO?
01/27/20 • 20 min
Should we chase the latest Google update or keep everything the same and hold the line.
We all know Google never rests. Google is constantly evolving and adapting to present the best information possible for its customers (searchers). These changes are a byproduct of analyzing mountains of data and user behavior.
Now the question becomes, Google just rolled out a new update, will this affect my ranking positively, negatively or not at all?
Chris Bonney & Zach Wilson take a deep Google-dive to help you determine whether or not you should or should not react to changes that affect the signals and algorithm.
Opinions on Google's new SERP UI changes. Our take, Google isn't as altruistic as they once were. The UI changes will likely produce some significant upticks in CTR for Paid media, however, once users adapt their eyes and behaviors, things will normalize.
Should we chase the latest Google update or keep everything the same and hold the line.
We all know Google never rests. Google is constantly evolving and adapting to present the best information possible for its customers (searchers). These changes are a byproduct of analyzing mountains of data and user behavior.
Now the question becomes, Google just rolled out a new update, will this affect my ranking positively, negatively or not at all?
Chris Bonney & Zach Wilson take a deep Google-dive to help you determine whether or not you should or should not react to changes that affect the signals and algorithm.
Opinions on Google's new SERP UI changes. Our take, Google isn't as altruistic as they once were. The UI changes will likely produce some significant upticks in CTR for Paid media, however, once users adapt their eyes and behaviors, things will normalize.
Previous Episode
Analyzing Search Engine Land's Periodic Table of SEO Factors
Search Engine Land’s Periodic Table of SEO Factors debuted in 2011. Since the initial release, SEO professionals reference it to better understand the elements essential to a winning SEO strategy. It's frequently linked to by thousands of digital marketing professionals.
Chris Bonney & Zach Wilson sit down and discuss a few of the key "elements" - Quality, Authority, Backlinks & Emerging Markets - for 2020 and beyond.
https://searchengineland.com/seotable
Next Episode
How Storytelling and Data Affect Your Conversion Optimization
Joe Martin, CEO, Martin Creative
Dan Ritzke, Founder, Third Act Marketing
Chris Bonney, VP of Strategy, Gulo
Zach Wilson, Partner, Gulo
The Web Marketing Insights Podcast - Is Chasing Google Updates Good SEO?
Transcript
Hey everybody, and welcome to episode three of web marketing insights here at Gulo Solutions. I'm Chris Bonney here with one of the founders of Gullo, Zach Wilson , uh , doing our podcast thing . Again, today's podcast is about
Chris BonneyGoogle and the changes that they make and should we chase them down and try to remedy everything we see wrong once an update comes or do we keep things, you know,
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