Boost Conversions: Align Your Ads and Landing Pages

The Visibility Boost: Easy Online Marketing Strategies

10/28/24 • 5 min

In this episode of Visibility Boost, host Glenneth discusses the common mistake of linking ads to irrelevant pages. Using a personal example, she emphasizes the importance of directing potential customers to specific product pages to enhance their shopping experience and avoid frustration. This practice not only improves customer satisfaction but also optimizes ad spending. Whether you use Google or social media ads, ensuring your ads lead directly to the relevant product or service page is key to successful advertising.
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10/28/24 • 5 min

The Visibility Boost: Easy Online Marketing Strategies - Boost Conversions: Align Your Ads and Landing Pages

Transcript

00:00:31.550

Welcome to the Visibility Boost. My name is Glenneth, and I'm going to be your host today. We're going to talk about paid ads. And the number one mistake that I see people make, especially those running social media ads, but honestly it can be Google ads or social media ads, and that is advertising something with a photo. And not taking people to a page that has the products in that photo on it. Let me give you a perfect example. I am a huge sucker for things that are

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