You're insulting people if you are not taking care of their Anthroponymy, and could be losing 31% of sales.
09/24/20 • 1 min
Anthroponymy (or anthroponomastics) is the study of the names of human beings, and it is essential to create personalization at scale. Danny Levinson, CEO at Transformania is enabling companies to abide by GDPR whilst creating personalised data led marketing campaigns.
Why is this important? According to a report by Stanford Business School, ' that personalizing the emails, while adding no informative content about the product or the company, benefits the advertisers. ..., we find that adding the name of the message recipient to the email’s subject-line increases the probability of the recipient opening it by 20%, which translates to an increase in sales leads by 31% and a reduction in the number of individuals unsubscribing from the email campaign by 17%.
For the full episode, click here.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
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Anthroponymy (or anthroponomastics) is the study of the names of human beings, and it is essential to create personalization at scale. Danny Levinson, CEO at Transformania is enabling companies to abide by GDPR whilst creating personalised data led marketing campaigns.
Why is this important? According to a report by Stanford Business School, ' that personalizing the emails, while adding no informative content about the product or the company, benefits the advertisers. ..., we find that adding the name of the message recipient to the email’s subject-line increases the probability of the recipient opening it by 20%, which translates to an increase in sales leads by 31% and a reduction in the number of individuals unsubscribing from the email campaign by 17%.
For the full episode, click here.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Previous Episode
You're insulting people if you are not taking care of their Anthroponymy, and could be losing 31% of sales.
Anthroponymy (or anthroponomastics) is the study of the names of human beings, and it is essential to create personalization at scale. Danny Levinson , CEO at Transformania is enabling companies to abide by GDPR whilst creating personalised data led marketing campaigns.
Why is this important? According to a report by Stanford Business School, ' that personalizing the emails, while adding no informative content about the product or the company, benefits the advertisers. ..., we find that adding the name of the message recipient to the email’s subject-line increases the probability of the recipient opening it by 20%, which translates to an increase in sales leads by 31% and a reduction in the number of individuals unsubscribing from the email campaign by 17%.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Next Episode
The key considerations for choosing a PR agency.
Rob da Cosa tells agencies not to talk to companies which don't provide a proper brief, and companies will not get what they need if they don't share their business goals with the agency. Listen to the kind of legal framework, costs, and technology requirements which lead to a productive pr agency engagement for clients.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
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