The UnNoticed Entrepreneur
Jim James
1 Creator
1 Creator
If you are an unnoticed entrepreneur, then this show is for you.
My guests are entrepreneurs like you and me.
They share with me how they get noticed for free.
Subscribe to my weekly newsletter for more useful strategies, tools and tips.
https://www.theunnoticedentrepreneur.com
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Top 10 The UnNoticed Entrepreneur Episodes
Goodpods has curated a list of the 10 best The UnNoticed Entrepreneur episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The UnNoticed Entrepreneur for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The UnNoticed Entrepreneur episode by adding your comments to the episode page.
Vaynerspeakers is on the look out for the underexposed with an amazing and authentic story who deserves a platform to inspire the world.
The UnNoticed Entrepreneur
03/30/21 • 22 min
James Altucher, Ryan Holiday and Sarah Kunst are 3 of a select bureau of authentic and nice people that VaynerSpeakers currently represents, and we learn why this new agency is "removing the transaction from the engagement" to ensure audience engagement.
Zach Nadler, the CEO of VaynerSpeakers, shares which qualities give a speaker an international audience, what is a multi-hyphenate, his view on what the next billion-dollar business will be for anyone in the events business, and what qualities in a speaker are more important than just having a good story to tell.
The UnNoticed is an International Podcast for sharing your tools and resources to help businesses #getnoticed. Brought to you by EASTWEST PR.
Get articles, tools and tips for free with my weekly newsletter.
https://www.theunnoticedentrepreneur.com/
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Does your organization create rituals which generate participation and fellowship? Here's why it should.
The UnNoticed Entrepreneur
09/18/20 • 1 min
Ritual communication creates 'sharing, participation, association and fellowship' according to James W. Carey, and this is just what organizations need to do in COVID times. Yet many companies are focused on simple transmission ie. sharing the information and not considering the emotional response. As my daughters showed me this evening with the ritual they created for the passing of the Platy fish, people want events to have meaning beyond words.
In this podcast, I look at the works of Herbert Marshall McLuhan who wrote The Guttenberg Galaxy and coined the term "the medium is the message". I look at how technology itself is changing the underlying uses of communication and how organizations can take measures to establish rituals which define and protect culture.
The irony is that as communication via platforms becomes more tribal (also a McLuhan phrase), it's also becoming less ritualized and more based on the formula for performance. The final social media send-off of a bin collector after 34 years of service is used to illustrate my view that we need to ensure rituals somehow survive lest organizations end up in the bin.
Listen to the full episode here.
SPEAK|Pr is for leaders to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Get articles, tools and tips for free with my weekly newsletter.
https://www.theunnoticedentrepreneur.com/
Automating Success with JotForm
The UnNoticed Entrepreneur
10/10/24 • 41 min
Are you struggling to automate your business processes effectively? Discover how Aytekin Tank, founder of JotForm, built a 25-million-customer empire through automation and strategic thinking. In this episode, Aytekin reveals his four key principles for successful automation, including the importance of clarifying priorities and embracing 'lazy' thinking to find efficient solutions. Learn why reducing free features can sometimes hinder growth, and how the '50-50 rule' balances product development with marketing efforts. Aytekin shares invaluable insights on scaling a global brand from Turkey, competing with tech giants like Google, and the power of free products in driving viral growth. Whether you're a tech-savvy entrepreneur or just starting to explore automation, this episode offers practical advice to streamline your business operations and focus on what truly matters.
Recommended book: "Creative Selection" by Ken Kocienda
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What did Amanda Gorman and the 192,000 flags at the Biden Inauguration say about how to use power of words and symbolism during a time of crisis management?
The UnNoticed Entrepreneur
01/20/21 • 12 min
Where can we find light in this never-ending shade? This will become a phrase etched in everyone's mind as the counterpoint to the Biden inauguration, and the amazing display of eloquence and presence by the poet laureat Amanda Gorman. However, there was a lot more going on that day including the placement of 192,00 flags representing all 56 American states and territories. This episode includes a recording of "The Hill We Climb" which when heard rather than watched is all the more impactful. I share this because firstly it comes as a massive relief to have inspiration from the other side of the pond instead of consternation, but also because it gives great guidance to everyone about the power of words, symbols and the need to let new generations articulate the future vision whilst older leaders play the role of mentors and facilitators. This is exactly what we talk about in the SPEAK|pr program.
Here is a transcript of her inaugural poem, “The Hill We Climb.”
When day comes we ask ourselves,
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Video killed the radio star, then slideshare; so how to share your presentations?
The UnNoticed Entrepreneur
10/21/20 • 1 min
This year SlideShare has been absorbed by Scribd; so what can we use to share and promote presentation? Scribd can be used for the purpose of uploading eBooks, PDFs, ePubs and various other types of documents apart from presentations.
The rapid growth of SlideShare from a small startup to a top website began in 2009, in a tiny room in India, when Amit Rajan, Rashmi Sinha, and Jonathan Boutelle saw the need for a "YouTube for presentations." Within a few years, they had built a network of 38 million registered users by providing a desperately needed tool—and a new social channel for presentations.
Sadly, that era is over and what was the best place to share presentations and gain new viewers is disappearing behind a paywall. Video killed the radio star, and quite possibly slideshare too.
However, if you are looking for simpler sharing platforms explore the following:
https://www.authorstream.com
https://speakerdeck.com
https://speakerstack.net
For the full episode, click here.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
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https://www.theunnoticedentrepreneur.com/
Certification: Your Growth Key
The UnNoticed Entrepreneur
11/07/24 • 29 min
Struggling to stand out in a crowded marketplace? Certification could be your secret weapon for winning more contracts and attracting premium customers. Heather Cox, president of Certify My Company, reveals how supplier diversity certification can transform your business prospects, particularly when targeting large corporations and government contracts.
Learn why consumers are 3.5 times more likely to purchase from brands committed to diversity, and how certification validates your business's authenticity. Cox shares fascinating insights about common certification pitfalls, including why your company's leadership titles matter more than you think. She explains how proper certification can save you from costly mistakes whilst providing unexpected benefits like improved business housekeeping.
Discover why outsourcing to experts is crucial—if you lack the time or money to do something once, you definitely can't afford to do it twice. Cox demystifies the certification process and reveals how to leverage it for maximum business impact.
Recommended by guest: Book: "Start with Why" by Simon Sinek Podcast: Kara Golden's podcast (Hint Water founder)
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From supermodels to movie marketing insights, the man with the Goldridge pen reveals all.
The UnNoticed Entrepreneur
08/17/20 • 0 min
Trailer for show: here
Daniel Goldman bought the adverts which launched the Vauxhall Corsa alongside supermodels Kate Moss, Naomi Campbell, Christy Turlington and Linda Evangelista. Today he runs Goldridge media and on this podcast shares the business model of movie distribution, content windows and the impact of producer to home channels on the industry and marketing of new shows.
The Motion Picture Association released a new report on the international box office and home entertainment market showing that the industry reached $101 billion USD in 2019. According to Amazon International Movie Database, since 1900 there's been an average of 2,577 films produced each year around the world.Digital growth was capital to home entertainment, driving 14% of overall growth. Viewing data shows that 85% of children and 55% of adults are now consuming TV shows and films on mobile devices.
So these changes are creating new business models and opportunities for entrepreneurs.
Tune in to Danny's podcast, "Here comes Pod," here
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars
Get articles, tools and tips for free with my weekly newsletter.
https://www.theunnoticedentrepreneur.com/
Is your signage as stale as an old loaf? If so your business could be toast!
The UnNoticed Entrepreneur
08/24/20 • 1 min
One near-universal law of psychology is habituation, which means that we stop noticing things we see or hear many times. This applies to company signage too, and as we come out of COVID lockdown we need to refresh the signage which we use to promote our business and to educate staff, partners and customers.
Research by the University of Cincinnati showed tangible improvements in business due to signage upgrades by up to 10%. This means that to gain attention we need to keep our signage fresh to avoid habituation, but that the costs should pay for themselves.
Trailer for the full show here.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars
Get articles, tools and tips for free with my weekly newsletter.
https://www.theunnoticedentrepreneur.com/
“Too Much and Never Enough,” what can we learn from Trump about reputation management?
The UnNoticed Entrepreneur
07/04/20 • 16 min
What can business owners learn from the President of America about building a reputation for a country, and an organization? A 25-nation Pew survey in 2018 found, overall, that 70% of respondents had no confidence in Trump’s leadership. What we take away from these reports is that countries, as well as companies, have a reputation and that these need management too. I talk about how one man can make a reputation, and how stereotypes will bring bias to situations which will need to be addressed in any communications.
Bruce Stokes, then director of global economic attitudes for Pew Research and principal author of an earlier survey (2015), said some views expressed in the survey may reflect stereotypes, but they are important nonetheless.
"Stereotypes such as honesty or inventiveness or aggression, are emotions — not rational views backed by data. (But) these emotions matter. Such stereotypes help drive broader attitudes about policy," Stokes said.
I am using the 4th of July as a prompt to discuss the role of leadership in public relations, as there are many parallels between the reputation management of a country and of a company.
Former Senator John McCain gives us some clues as to what could be a guide to the qualities true leaders display in public. Ask yourself how you can illustrate how you display these in your public relations.
I mention the new book by Mary J Trump, “Too much and never enough.”
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
Find us on Twitter @eastwestpr
Jim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars.
Get articles, tools and tips for free with my weekly newsletter.
https://www.theunnoticedentrepreneur.com/
How foreign brands can compete with the 60 million online store holders in China with Kung Fu Data
The UnNoticed Entrepreneur
10/23/20 • 1 min
There are over 10 million manufacturers selling direct, over 60 million online stores; but Josh Gardner and his company Kung Fu Data manages all the operational aspects of competing, winning and defending your business in China. Listen to how he helps companies to generate millions of dollars in sales, protect their IP, and to 'drain the swamp' in the largest market for pretty much everything in the world; the middle kingdom.
For the full episode, click here.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Create content using AI - Trylately!
Automatically generate social posts from videos and podcasts into dozens of social posts.
Get articles, tools and tips for free with my weekly newsletter.
https://www.theunnoticedentrepreneur.com/
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FAQ
How many episodes does The UnNoticed Entrepreneur have?
The UnNoticed Entrepreneur currently has 931 episodes available.
What topics does The UnNoticed Entrepreneur cover?
The podcast is about Brand, Seo, Marketing, Management, Entrepreneur, Entrepreneurship, Public Relations, Podcasts, Digital, Business and Communications.
What is the most popular episode on The UnNoticed Entrepreneur?
The episode title 'Vaynerspeakers is on the look out for the underexposed with an amazing and authentic story who deserves a platform to inspire the world.' is the most popular.
What is the average episode length on The UnNoticed Entrepreneur?
The average episode length on The UnNoticed Entrepreneur is 15 minutes.
How often are episodes of The UnNoticed Entrepreneur released?
Episodes of The UnNoticed Entrepreneur are typically released every 1 day, 1 hour.
When was the first episode of The UnNoticed Entrepreneur?
The first episode of The UnNoticed Entrepreneur was released on Sep 25, 2019.
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Comments
@jimjames
Apr 11
Hi, May I ask you to tell me the #1 problem you have right now with getting your business noticed? I’d welcome the chance to see if I can help to provide an answer. Just post a response - I’m new to this Goodpods but will see how we fare. Thx Jim
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