Is your signage as stale as an old loaf? If so your business could be toast!
08/24/20 • 1 min
One near-universal law of psychology is habituation, which means that we stop noticing things we see or hear many times. This applies to company signage too, and as we come out of COVID lockdown we need to refresh the signage which we use to promote our business and to educate staff, partners and customers.
Research by the University of Cincinnati showed tangible improvements in business due to signage upgrades by up to 10%. This means that to gain attention we need to keep our signage fresh to avoid habituation, but that the costs should pay for themselves.
Trailer for the full show here.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
One near-universal law of psychology is habituation, which means that we stop noticing things we see or hear many times. This applies to company signage too, and as we come out of COVID lockdown we need to refresh the signage which we use to promote our business and to educate staff, partners and customers.
Research by the University of Cincinnati showed tangible improvements in business due to signage upgrades by up to 10%. This means that to gain attention we need to keep our signage fresh to avoid habituation, but that the costs should pay for themselves.
Trailer for the full show here.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Previous Episode
Is "habituation" a sign of the times which is losing you business?
One near-universal law of psychology is habituation, which means that we stop noticing things we see or hear many times. This applies to company signage too, and as we come out of COVID lockdown we need to refresh the signage which we use to promote our business and to educate staff, partners and customers.
Research by the University of Cincinnati showed tangible improvements in business due to signage upgrades by upto 10%. This means that to gain attention we need to keep our signage fresh to avoid habituation, but that the costs should pay for themselves.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars
Support the show (https://www.eastwestpr.com/podcast-speakpr)
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Next Episode
Poor grammar on websites scares 59% away customers. This is what you can do about it.
Good grammar is a brand ambassador. So are you taking care of your brand by ensuring that your company is writing correctly, not just in English but in any language?
A UK study revealed that 59 per cent of Britons would not use a company that had obvious grammatical or spelling mistakes on its website or marketing material, and 82 per cent would not use a company that had not correctly translated its material into English. I think these numbers would be the same anywhere in the world.
It's so simple to solve this problem with services which I will detail including Grammarly, Ginger and ProWritingAid. Perhaps the best known is Grammarly founded by Alex Shevchenko and Max Lytvyn in 2009. These services are in English, so do share with me
For our French listeners, http://scribens.fr/, BonPatron.com, or for international language checkers who are human, check out Lang-8. I think that you will get the idea, these checkers are available for all languages.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars
Support the show (https://www.eastwestpr.com/podcast-speakpr)
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/the-unnoticed-entrepreneur-133553/is-your-signage-as-stale-as-an-old-loaf-if-so-your-business-could-be-t-6566129"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to is your signage as stale as an old loaf? if so your business could be toast! on goodpods" style="width: 225px" /> </a>
Copy