The UnNoticed Entrepreneur - Certification: Your Growth Key

Certification: Your Growth Key

11/07/24 • 29 min

Struggling to stand out in a crowded marketplace? Certification could be your secret weapon for winning more contracts and attracting premium customers. Heather Cox, president of Certify My Company, reveals how supplier diversity certification can transform your business prospects, particularly when targeting large corporations and government contracts.

Learn why consumers are 3.5 times more likely to purchase from brands committed to diversity, and how certification validates your business's authenticity. Cox shares fascinating insights about common certification pitfalls, including why your company's leadership titles matter more than you think. She explains how proper certification can save you from costly mistakes whilst providing unexpected benefits like improved business housekeeping.

Discover why outsourcing to experts is crucial—if you lack the time or money to do something once, you definitely can't afford to do it twice. Cox demystifies the certification process and reveals how to leverage it for maximum business impact.

Recommended by guest: Book: "Start with Why" by Simon Sinek Podcast: Kara Golden's podcast (Hint Water founder)

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The UnNoticed Entrepreneur - Certification: Your Growth Key

Transcript

Jim James (00:00)
If you're looking for a way to differentiate your business, one of the ways to do that is through certifications. And certifications come in many different industries and in many different forms, some with government mandates and some without. My guest today is joining us from Las Vegas. She's running a hugely successful certification company in diversity certification on the supplier side.
Heather Fox is the president and co-founder of a company called Certify My Compa