The 5 stages of building a tribe, and 8 elements of telling the story of the tribe.
09/14/20 • 1 min
Communication by the leader of any tribe is the foundation for success because without everyone understanding the vision and the purpose of the tribe it is destined to fail. On this episode, I share the 5 stages an organization passes through on the path from crowd to the tribe, and 8 essential elements for the language of the tribe to resonate within and beyond the organization.
Trailer for the full show here
Seth Godin says, “A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe."
The Five Stages of Workplace “Tribes,” by DAVE LOGAN AND HALEE FISCHER-WRIGHT, AUTHORS OF TRIBAL LEADERSHIP: LEVERAGING NATURAL GROUPS TO BUILD A THRIVING ORGANIZATION
• Stage One: These tribes are distinguished by hostility and despair. Their members say things like "Life sucks."
• Stage Two: These tribes are characterized by apathy and a sense of futility. They don't try, they don't care, they don't innovate, they don't hold one another accountable for anything, and they revel in their disengagement. Their members say things like "My life sucks."
• Stage Three: Tribal members are selfish at this stage. They are in it for themselves, and they are extremely averse to collaboration. Their attitude is "I'm great . . . and you're not."
• Stage Four: Tribe members have a sense of shared values; they willingly share knowledge and collaborate. Stage-four tribes are extremely competitive, but their competitive focus shifts to other tribes or companies. These tribes believe that "We're great . . . and they're not."
• Stage Five: Tribes that attain this rare level are characterized by a sense of "innocent wonderment." They apply themselves to the creation of things no one has dreamed of and are frequently incredibly successful. These tribes say that "Life is great."
SPEAK|Pr is for business owners to unlock the value in their business brought to you by entrepreneur Jim James.
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Please visit our blog post on PR for business please visit our site:
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Communication by the leader of any tribe is the foundation for success because without everyone understanding the vision and the purpose of the tribe it is destined to fail. On this episode, I share the 5 stages an organization passes through on the path from crowd to the tribe, and 8 essential elements for the language of the tribe to resonate within and beyond the organization.
Trailer for the full show here
Seth Godin says, “A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe."
The Five Stages of Workplace “Tribes,” by DAVE LOGAN AND HALEE FISCHER-WRIGHT, AUTHORS OF TRIBAL LEADERSHIP: LEVERAGING NATURAL GROUPS TO BUILD A THRIVING ORGANIZATION
• Stage One: These tribes are distinguished by hostility and despair. Their members say things like "Life sucks."
• Stage Two: These tribes are characterized by apathy and a sense of futility. They don't try, they don't care, they don't innovate, they don't hold one another accountable for anything, and they revel in their disengagement. Their members say things like "My life sucks."
• Stage Three: Tribal members are selfish at this stage. They are in it for themselves, and they are extremely averse to collaboration. Their attitude is "I'm great . . . and you're not."
• Stage Four: Tribe members have a sense of shared values; they willingly share knowledge and collaborate. Stage-four tribes are extremely competitive, but their competitive focus shifts to other tribes or companies. These tribes believe that "We're great . . . and they're not."
• Stage Five: Tribes that attain this rare level are characterized by a sense of "innocent wonderment." They apply themselves to the creation of things no one has dreamed of and are frequently incredibly successful. These tribes say that "Life is great."
SPEAK|Pr is for business owners to unlock the value in their business brought to you by entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Previous Episode
The 5 stages of building a tribe, and 8 elements of telling the story of the tribe.
Communication by the leader of any tribe is the foundation for success because without everyone understanding the vision and the purpose of the tribe it is destined to fail. On this episode I share the 5 stages an organization passes through on the path from crowd to tribe, and 8 essential elements for the language of the tribe to resonate within and beyond the organization.
Seth Godin says, “A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe."
The Five Stages of Workplace “Tribes,” by DAVE LOGAN AND HALEE FISCHER-WRIGHT, AUTHORS OF TRIBAL LEADERSHIP: LEVERAGING NATURAL GROUPS TO BUILD A THRIVING ORGANIZATION
• Stage One: These tribes are distinguished by hostility and despair. Their members say things like "Life sucks."
• Stage Two: These tribes are characterized by apathy and a sense of futility. They don't try, they don't care, they don't innovate, they don't hold one another accountable for anything, and they revel in their disengagement. Their members say things like "My life sucks."
• Stage Three: Tribal members are selfish at this stage. They are in it for themselves, and they are extremely averse to collaboration. Their attitude is "I'm great . . . and you're not."
• Stage Four: Tribe members have a sense of shared values; they willingly share knowledge and collaborate. Stage-four tribes are extremely competitive, but their competitive focus shifts to other tribes or companies. These tribes believe that "We're great . . . and they're not."
• Stage Five: Tribes that attain this rare level are characterized by a sense of "innocent wonderment." They apply themselves to the creation of things no one has dreamed of and are frequently incredibly successful. These tribes say that "Life is great."
SPEAK|Pr is for business owners to unlock the value in their business brought to you by entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
Next Episode
Launch a course as an authority marketing strategy.
If you know how to do things, that could be as important in PR terms as what you deliver to clients. Today I registered SPEAK|pr as a trademark, and am now working on building the course to share the 5 stage methodology using the STEPE process. I am working with Morry Morgan of KeynotetoCoach.
It's possible to post courses on platforms like Udemy and Coursera, and I mention my experience as a trainer using the Simplilearn platform. By having a course an organization can communicate internally on best practice, but also start to build a base of evangelists who have taken the course, and above all to be seen as an authority in the industry; as Jack Welch did with Six Sigma at GE.
Trailer for the full show here
SPEAK|Pr is for business owners to unlock the value in their business brought to you by entrepreneur Jim James.
If you like this podcast, then subscribe to our newsletter here
Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/
Find us on Twitter @eastwestpr
Be a podcast guest.
Share your story.
Learn how to get noticed by podcast hosts.
Check out the Podcast Guest Blueprint - click the link below.
https://academy.theunnoticed.cc/
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