Ep 103: Marcella Allison - Speaking Your Customer’s Language

01/29/17 • 43 min

Marcella Allison reveals her secret for honing-in on your customer's exact language (You’ll get so deep inside their head they’d swear they did the writing themselves).

She is one of the few writers that top-of-the-heap A-Listers including Parris, and David Deutsch look to team with first when it’s time to beat another control.

With 20-years of deep-in-the-trenches experience and a long track record of crushing controls, Marcella reached celebrity status within the walls of AWAI with her knack for understanding customers on the deepest emotional level.

Marcella Allison reveals her secret for honing-in on your customer's exact language (You’ll get so deep inside their head they’d swear they did the writing themselves).

She is one of the few writers that top-of-the-heap A-Listers including Parris, and David Deutsch look to team with first when it’s time to beat another control.

Previous Episode

Ep 102: Parris Lampropoulos - Next Level Persuasive Copywriting Pt. 2

If you missed Part 1 of the rare interview with Parris Lampropoulos listen to that first for the full context of the interview and to get the backstory about the bullets (edited by Parris) that accompany these episodes.

Enjoy Pt 2 right here.

Next Episode

Ep 104: Frank Kern - Becoming "The Rollin Stones Of Marketing" (Then Quitting The Band)

Frank Kern pioneered online video as we know it, and became the biggest celebrity our industry has ever seen. The surprising part is what led Frank to “throw it all away and start from scratch”.