The World of SaaS, Automate and Grow

11/19/20 • 46 min

Software as a Service (SaaS) is changing at a rapid rate. How companies prepare their organization to build, test, and deploy software has never been easier, and yet so many still resist the digital transformation.

Automating your sales and marketing process will have a positive impact on the revenue. Should you only modernize your current systems or should you leapfrog the competition and use tools like AI or machine learning to gain a competitive advantage?

In this episode of The Summit, Michael and Kyle discuss:

The Start-up Scene in LA
What Digital Transformation really looks like
How companies can leverage NLP and AI for a competitive advantage
Where codeless software fits for startups and enterprises.

You don't want to miss this action-packed episode.

Michael Devellano
Michael works with founder lead brands to automate marketing, sales and customer success. He is an expert on marketing automation, CRM and custom digital product development and strategy. He is the author of Automate and Grow and host of the Automate & Grow podcast. He has lead the strategy, design and development of over 150 mobile, Salesforce and digital or marketing automation projects.
About Kyle Hamer
A sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.
About Hamer Marketing Group
Market growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale. Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable grow.

Support the show

In this episode of The Summit, Michael and Kyle discuss:

The Start-up Scene in LA
What Digital Transformation really looks like
How companies can leverage NLP and AI for a competitive advantage
Where codeless software fits for startups and enterprises.

You don't want to miss this action-packed episode.

Support the show

Previous Episode

Are we witnessing the death of the CMO?

The Chief Marketing Officer is under fire, but it's not for the reasons you might think. Marketing is better understood by many, and yet still shrouded in mystery, but across the globe, we are witnessing the Death of the CMO.

Answering this riddle is as complicated as it is fascinating. On The Summit Podcast, this week, our guest Andrea Lechner-Becker sits down to discuss how the biggest branding challenge marketing faces today is an internal struggle.

Andrea and Kyle discuss:

How to say no while saying yes
Getting things done for marketing-minded CEOs
Moving marketing from a verb to a noun
Creating value for your audience
Partnering with sales
Creating unforgettable impressions across your brand

You are not going to want to miss this action-packed episode.

About Andrea Lechner-Becker
Fueled by endless curiosity, Andrea has never met a problem she didn’t want to solve. This led her to manage sales and marketing at an art gallery, then loyalty and email marketing strategy for an NBA team and arena, then the delivery team at LeadMD, followed by a stint as a novelist and culminating with her current role as CMO of LeadMD. With a decade of experience in dynamic marketing roles, Andrea has had the opportunity to work with the most brilliant marketing minds at the best companies in the world. #hugemarketingdork
About Kyle Hamer
A sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.
About Hamer Marketing Group
Market growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale. Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable grow.
A sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.
About Hamer Marketing Group
Market growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale. Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable grow.

Support the show

Next Episode

No Such Thing as Rebranding

Rebranding is a waste of time. Don't believe us, then listen in. Finlay Kerr, Co-Founder of Frejiz, breaks down branding and rebranding. Many companies spend their time and money focused on the art, the colors, and the visual component in their branding but forget to uncover their brand essence.

In this episode, we discuss how SaaS companies, consumer brands, and large behemoths leverage their essence, tribalism, and the story to drive impact into the market.

Finlay and Kyle discuss:

Why rebranding can be a big waste of money
How to find your brand essence
When is the right time to
You are not going to want to miss this action-packed episode.
What B2B brands can learn from Consumer Brands
Where you can get the most out of your brand

If you want to build your brand essence, check out this article inspired by Marty Neumeier and Rory Sutherland written by Finlay: Brand Essence - Getting the Foundations of your Brand Right

**Finlay is in Scotland and the internet connection made the audio unstable at the beginning of this episode. The points were so valuable we did not edit out the gaps in audio.

Finlay Kerr - Director and Co-Founder Frejz
Finlay is a Director in Frejz, a brand strategy consultancy, working across the private, public, third and academic sectors. Frejz is based in Glasgow but operates internationally.
Finlay is an entrepreneur, advisor, and brand coach. Setting up his first business in the ski industry in 1996 after spotting an opportunity in the short break and weekend niche. Adding this very practical learning to his professional training has developed his ability to advise at a strategic or granular tactical level when required.
After developing his own businesses in the travel sector he co-founded Frejz to help other enterprises grow and prosper. He particularly likes bringing the lessons from large, successful brands to smaller organizations with big visions.
He would rather be skiing with his family or riding his bike for some peace and thinking time.
About Kyle Hamer
A sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.
About Hamer Marketing Group
Market growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale. Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable grow.

Hamer Marketing Group
Helping B2B SaaS companies use technology to create unforgettable sales and marketing funnels.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

The Summit Podcast - The World of SaaS, Automate and Grow

Transcript

Intro00:00:00.179

Welcome to The Summit. A podcast focused on bringing you the knowledge and insights for industry leaders. I'm your host Kyle Hamer, and I'm on a mission to help you exceed your potential. As a sales guy, turned marketer, I am passionate about building sustainable businesses . And if there's one thing I've learned in my 20 years ,

Intro00:00:18.179

you won't find it overnight growth schemes, a shortcut to success or a w