The Summit Podcast

Today's high growth, rapid market share acquisition, and performance-driven marketing focus by companies leave a lot to be desired when programs and campaigns hit the market. Why? Because companies too often rely on the wrong things to get the results they need.
What are the critical components of a high performing marketing team? In this episode, we sit down with Douglas Karr and discuss what things companies need to consider in order to become high-performance.
Kyle and Doug discuss:

• What are the 3 P's of high-performance marketing?
• How companies go wrong with just picking a platform
• When processes need improvement what do you do
• Why people are to often overvalued or under appreciated for what's required to be high-performance
• Where to look for answers when you aren't seeing the results you want.

About Douglas Karr
Douglas is a recognized digital transformation expert in the digital marketing and technology space and consult local, startup, investment, and enterprise companies on how to best maximize their investments through education, process improvements, and platform selection and automation.
On any given week, you’ll find him speaking, developing and teaching workshops, writing on for his publication, interviewing leaders on his podcasts, and consulting with a handful of key clients.
Having started his career in the traditional marketing space with print advertising, database marketing, and direct mail. He transitioned to digital media and built a great reputation early in the industry. His companies quickly rose through the ranks of search engine marketing professionals and is now known around the globe for my focus on multi-channel marketing, compliance, and infrastructure.
About Kyle Hamer
A sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.
About Hamer Marketing Group
Market growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale. Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable grow.

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Software as a Service (SaaS) is changing at a rapid rate. How companies prepare their organization to build, test, and deploy software has never been easier, and yet so many still resist the digital transformation.

Automating your sales and marketing process will have a positive impact on the revenue. Should you only modernize your current systems or should you leapfrog the competition and use tools like AI or machine learning to gain a competitive advantage?

In this episode of The Summit, Michael and Kyle discuss:

• The Start-up Scene in LA
• What Digital Transformation really looks like
• How companies can leverage NLP and AI for a competitive advantage
• Where codeless software fits for startups and enterprises.

You don't want to miss this action-packed episode.

Michael Devellano
Michael works with founder lead brands to automate marketing, sales and customer success. He is an expert on marketing automation, CRM and custom digital product development and strategy. He is the author of Automate and Grow and host of the Automate & Grow podcast. He has lead the strategy, design and development of over 150 mobile, Salesforce and digital or marketing automation projects.
About Kyle Hamer
A sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.
About Hamer Marketing Group
Market growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale. Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable grow.

Support the show

It wasn't long ago that selling face to face was the preferred way for many sales professionals to call on clients. Then COVID-19 hit and put everyone in quarantine. Even with the country re-opening, many offices are adopting a work from home policy making it challenging for outside reps to return to their normal selling patterns.
What does this mean for the sales professional who's built a career on charisma, working business problems, and meeting for drinks/dinner/outing to close a deal? What this new normal looks like for outside sales teams and managers. In this episode, Neal and Kyle discuss:

1. What's happening to outside sales professionals
2. How an outside salesperson can be successful remotely
3. Moving your outside sales team remote.
4. Creating a metrics-driven sales organization
5. and much more.

About Neal Benedict
Neal believes that sales is the noblest of professions. Neal founded Silver Brick in 2015 to help small and medium businesses understand, appreciate, and excel at sales. Silver Brick builds sales strategy and implements sales plans focused on people, process, and tools as a foundation for the client’s success. Neal is also a Sandler Training partner delivering world-class sales training for salespeople and sales management. Neal helps good sales teams become great through consistent training and coaching. Neal’s goal is to ensure that everyone he comes into contact with has a better understanding and appreciation of the sales profession.
About Kyle Hamer
A sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.
About Hamer Marketing Group
Market growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale. Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.

Support the show

Does your corporate culture need to a change in order to survive remote work and the new business norms? For one company in Denver, Colorado following the Entrepreneurial Operating System (EOS) has been the change the company needed in order to survive the changing economy.
Listen in as Derek Taniguchi, of NetResults, discusses how this is the perfect system for creating a culture of traction.
About Derek Taniguchi
Derek is an award-winning COO at NetResults. As an experienced executive leader specializing in the implementation of an operational framework and developing high performing teams for early and second-stage companies. Derek’s life goal of creating a positive legacy, both through his work life and through family and friends.
His personal passion for continuous improvement (Kaizen) translated into a program he developed in 2013, the Employee Development Program (EDP), which provides team members with a playbook to take both their personal and professional lives to the next level. His ability to align his team and execute on strategy has led him to be the serving Chief Operating Officer for two separate Colorado Companies To Watch (CCTW) winners.
In his free time, you could find him spending time with his wife, daughters, and friends and if that wasn't enough to he's an avid Obstacle Course Racing (OCR) competitor.
About Kyle Hamer
A sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.
About Hamer Marketing Group
Market growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale. Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.

Support the show

Rebranding is a waste of time. Don't believe us, then listen in. Finlay Kerr, Co-Founder of Frejiz, breaks down branding and rebranding. Many companies spend their time and money focused on the art, the colors, and the visual component in their branding but forget to uncover their brand essence.

In this episode, we discuss how SaaS companies, consumer brands, and large behemoths leverage their essence, tribalism, and the story to drive impact into the market.

Finlay and Kyle discuss:

• Why rebranding can be a big waste of money
• How to find your brand essence
• When is the right time to
• You are not going to want to miss this action-packed episode.
• What B2B brands can learn from Consumer Brands
• Where you can get the most out of your brand

If you want to build your brand essence, check out this article inspired by Marty Neumeier and Rory Sutherland written by Finlay: Brand Essence - Getting the Foundations of your Brand Right

**Finlay is in Scotland and the internet connection made the audio unstable at the beginning of this episode. The points were so valuable we did not edit out the gaps in audio.

Finlay Kerr - Director and Co-Founder Frejz
Finlay is a Director in Frejz, a brand strategy consultancy, working across the private, public, third and academic sectors. Frejz is based in Glasgow but operates internationally.
Finlay is an entrepreneur, advisor, and brand coach. Setting up his first business in the ski industry in 1996 after spotting an opportunity in the short break and weekend niche. Adding this very practical learning to his professional training has developed his ability to advise at a strategic or granular tactical level when required.
After developing his own businesses in the travel sector he co-founded Frejz to help other enterprises grow and prosper. He particularly likes bringing the lessons from large, successful brands to smaller organizations with big visions.
He would rather be skiing with his family or riding his bike for some peace and thinking time.
About Kyle Hamer
A sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.
About Hamer Marketing Group
Market growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale. Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable grow.

Support the show