The Strategy Inside Everything
Adam Pierno
1 Creator
1 Creator
In the new season of The Strategy Inside Everything, host Adam Pierno goes deep with multiple perspectives from artists, authors, executives, makers, researchers and teachers to go beyond clickable headlines and carefully explore the biggest themes in culture, art, politics, business and examine what is driving them and where they may be leading.
All episodes
Best episodes
Seasons
Top 10 The Strategy Inside Everything Episodes
Goodpods has curated a list of the 10 best The Strategy Inside Everything episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Strategy Inside Everything for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Strategy Inside Everything episode by adding your comments to the episode page.
Pacing yourself with Michelle Hickey
The Strategy Inside Everything
03/31/20 • 44 min
Now working from home, I’ve been overwhelmed with two conflicting thoughts which are dueling for mind supremacy.
1. Be productive, always, never stop, there is no excuse to not be working, writing, learning right now.
2. Retreat. Find comfort. Get your work done, and cocoon with your family.
So far, I’ve been very lucky to have several important projects to keep me working and thriving which has been a good distraction from all that’s going on. But I have noticed a tendency to retreat from writing, reading, or other smaller projects that I *thought* I had been waiting for the time to work on.
As I read hustleporn tweets urging me to use isolation to out-work competitors, I wondered, why is my tendency to avoid what I thought was good for me?
I spoke with creative, Michelle Hickey about how she balances productivity in an always-on work from home environment and why we shouldn't feel guilty about our guilty pleasures.
LinksMichelleHickeydesign.comIG: Michelle Hickey designPodcast for Creatives
Transcript available here.
Get full access to The Strategy Inside Everything at specific.substack.com/subscribe
1. Be productive, always, never stop, there is no excuse to not be working, writing, learning right now.
2. Retreat. Find comfort. Get your work done, and cocoon with your family.
So far, I’ve been very lucky to have several important projects to keep me working and thriving which has been a good distraction from all that’s going on. But I have noticed a tendency to retreat from writing, reading, or other smaller projects that I *thought* I had been waiting for the time to work on.
As I read hustleporn tweets urging me to use isolation to out-work competitors, I wondered, why is my tendency to avoid what I thought was good for me?
I spoke with creative, Michelle Hickey about how she balances productivity in an always-on work from home environment and why we shouldn't feel guilty about our guilty pleasures.
LinksMichelleHickeydesign.comIG: Michelle Hickey designPodcast for Creatives
Transcript available here.
Get full access to The Strategy Inside Everything at specific.substack.com/subscribe
Making movements with Scott Goodson
The Strategy Inside Everything
04/07/20 • 47 min
It's easy for brands and organizations to say they stand for something when there's nothing at stake. The idea of purpose and purpose washing is something I've thought and written about. I'm on record saying I don't believe companies don't need to have a higher purpose as it has come to be known. In fact, having a stated purpose that is not true is likely much more damaging.
I was set to speak with Scott Goodson, founder of StrawberryFrog, sometime before we ended up in self-isolation. But the timing was perfect. His experience partnering with brands to turn purpose into movement highlights the best of business and branding. People using the energy they have for the purpose to drive the business and vice versa.
Search and contribute to #HCWShoutOutStrawberryfrog.com
Transcript available on adampierno.com
Get full access to The Strategy Inside Everything at specific.substack.com/subscribe
I was set to speak with Scott Goodson, founder of StrawberryFrog, sometime before we ended up in self-isolation. But the timing was perfect. His experience partnering with brands to turn purpose into movement highlights the best of business and branding. People using the energy they have for the purpose to drive the business and vice versa.
Search and contribute to #HCWShoutOutStrawberryfrog.com
Transcript available on adampierno.com
Get full access to The Strategy Inside Everything at specific.substack.com/subscribe
Geoffrey Colon Wonders What's Next
The Strategy Inside Everything
04/20/20 • 36 min
I've been trying to think about anything except our current situation. It's just terrible and not many bright spots, especially as any attempt at dialogue goes immediately to the political, which I abhor.
I've been fortunate to be spending time with my immediate family and we have been (mostly) getting along. We've been talking about things we can't wait to get back to, or things we miss from our paused lives. I have been surprised how little my children complain about the isolation measures and how few things I've realized I truly miss or long for from the outside world. Surely, I can't be the only one who has identified a few brands I've already realized I can leave behind. In avoiding "the new normal" I've started wondering what might come of all of this.
I spoke to Head of Brand Studio at Microsoft Advertising, Geoffrey Colon about what he thinks the next normal might look like, and the trends driving that. He's looking at the data to see how people are adapting so far.
Want the transcript? You can find it here: http://adampierno.com/geoffrey-colon-wonders-whats-next/
Dig this episode? Share it.
Get full access to The Strategy Inside Everything at specific.substack.com/subscribe
I've been fortunate to be spending time with my immediate family and we have been (mostly) getting along. We've been talking about things we can't wait to get back to, or things we miss from our paused lives. I have been surprised how little my children complain about the isolation measures and how few things I've realized I truly miss or long for from the outside world. Surely, I can't be the only one who has identified a few brands I've already realized I can leave behind. In avoiding "the new normal" I've started wondering what might come of all of this.
I spoke to Head of Brand Studio at Microsoft Advertising, Geoffrey Colon about what he thinks the next normal might look like, and the trends driving that. He's looking at the data to see how people are adapting so far.
Want the transcript? You can find it here: http://adampierno.com/geoffrey-colon-wonders-whats-next/
Dig this episode? Share it.
Get full access to The Strategy Inside Everything at specific.substack.com/subscribe
Dr. Emmanuel Probst and Brand Hacks
The Strategy Inside Everything
02/10/20 • 32 min
Adam is joined by the author and Senior Vice President Brand Health Tracking at Ipsos, Dr. Emmanuel Probst. His book Brand Hacks: How to Build Brands by Fulfilling the Human Quest for Meaning was part of a recent lit review in one of Adam's recent research projects, which lead to this follow up conversation.
Get full access to The Strategy Inside Everything at specific.substack.com/subscribe
Get full access to The Strategy Inside Everything at specific.substack.com/subscribe
ReThink with Tom Goodwin
The Strategy Inside Everything
03/12/20 • 50 min
Raise your hand if you’re ready for a distraction? We discuss the ways our past 30 years of technology hasn’t truly impacted the way we approach problem solving in daily lives. We recorded this before a lot of what’s going on, so it is free from COVID-19 and health conversation.
I had the opportunity to sit down across thousands of miles of internet cabling with Tom Goodwin to discuss his new book, ReThink. He was open to breaking down and challenging the core concept and I think you'll agree the conversation was a lot of fun. You're hearing the author think on the fly.
Looking for a transcript? You can find it on adampierno.com.
Please share this with someone you think would enjoy.
Get full access to The Strategy Inside Everything at specific.substack.com/subscribe
I had the opportunity to sit down across thousands of miles of internet cabling with Tom Goodwin to discuss his new book, ReThink. He was open to breaking down and challenging the core concept and I think you'll agree the conversation was a lot of fun. You're hearing the author think on the fly.
Looking for a transcript? You can find it on adampierno.com.
Please share this with someone you think would enjoy.
Get full access to The Strategy Inside Everything at specific.substack.com/subscribe
Farrah Bostic goes walkabout.
The Strategy Inside Everything
01/21/20 • 46 min
Farrah Bostic, Founder and Strategy Director at The Difference Engine, makes the first repeat appearance on The Strategy Inside Everything. This time, she's accompanied by Haskell the wonder dog to talk about the ways living and observing the brand experience of our clients in-person leads to discovery and derived insights.
Get full access to The Strategy Inside Everything at specific.substack.com/subscribe
Get full access to The Strategy Inside Everything at specific.substack.com/subscribe
Aisha Hakim is holding the door for other women.
The Strategy Inside Everything
01/06/20 • 44 min
When Aisha Hakim needed the perspective of another woman, she found out just how difficult that was to get. So she created it in Fellow, an app designed to create conditions for women in ad agencies to get advice from other females and maybe mentors. And she didn't do it alone, her agency Venables Bell and Partners backed her and helped bring Fellow to life. This conversation focuses on the challenges of living through the construction stage of something you have the ultimate vision for.
Get full access to The Strategy Inside Everything at specific.substack.com/subscribe
Get full access to The Strategy Inside Everything at specific.substack.com/subscribe
Chris Sietsema builds SEO and businesses
The Strategy Inside Everything
10/08/19 • 45 min
Adam had the pleasure of chatting with my old friend Chris Sietsema of Teach to Fish Digital. He saw what agencies looked like, how they were viewed by clients and figured out his own path. We talk about how individual tactics build the brand. His perspective is a valuable way to understand how our traditionally disconnected tasks get us to our goals.
Special bonus for listeners of The Strategy Inside Everything. Use the promo code ADAM50 to save $50 on your tickets for Internet Summit 2019 being held Raleigh, NC, November 12-14.
Get full access to The Strategy Inside Everything at specific.substack.com/subscribe
Special bonus for listeners of The Strategy Inside Everything. Use the promo code ADAM50 to save $50 on your tickets for Internet Summit 2019 being held Raleigh, NC, November 12-14.
Get full access to The Strategy Inside Everything at specific.substack.com/subscribe
According to Derek Walker
The Strategy Inside Everything
10/29/19 • 61 min
I recently had the chance to talk with owner of Brown & Browner Advertising, Derek Walker. We looked at his well-constructed view on why agencies fail, how they succeed and what the future might look like. It's an insightful talk from someone who's been on the agency and brand side of the desk, as well as run his own shop for a decade.
Get full access to The Strategy Inside Everything at specific.substack.com/subscribe
Get full access to The Strategy Inside Everything at specific.substack.com/subscribe
Åsk has been through this before
The Strategy Inside Everything
05/18/20 • 40 min
Something I've been seeking and placing a lot of value in these days is perspective. The news is jarring and disorienting. I've been finding more use and comfort in longer term views, even though those are no more certain when looking forward.
I've been thinking about the other economic shocks my career has bounced along in. The dot com bust and the 'great recession' (can't we come up with a better nickname for this yet?) we turbulent, and definitely had causes and controls that were beyond my comprehension. The current state of flux has the added variables around public health and uneven leadership at all levels of government.
I wanted to talk to someone else who had the long view. Like me, Åsk Wäppling has been working in advertising since the 90's. On her site Adland, and across the web, she has been meticulously cataloguing the industry. You may know her (as I did for a long time) as @dabitch Who else would have a more interesting perspective on how this might affect the industry? In Åsk's opinion, the changes may be more driven by our individual opinions and choices than by industry mandate.
Imperfect transcript can be found here: http://adampierno.com/ask-has-been-through-all-of-this-before/
Links
Åsk on Twitter: https://twitter.com/DabitchAdland: https://adland.tv/Adland Podcast: https://adland.tv/podcast
Get full access to The Strategy Inside Everything at specific.substack.com/subscribe
I've been thinking about the other economic shocks my career has bounced along in. The dot com bust and the 'great recession' (can't we come up with a better nickname for this yet?) we turbulent, and definitely had causes and controls that were beyond my comprehension. The current state of flux has the added variables around public health and uneven leadership at all levels of government.
I wanted to talk to someone else who had the long view. Like me, Åsk Wäppling has been working in advertising since the 90's. On her site Adland, and across the web, she has been meticulously cataloguing the industry. You may know her (as I did for a long time) as @dabitch Who else would have a more interesting perspective on how this might affect the industry? In Åsk's opinion, the changes may be more driven by our individual opinions and choices than by industry mandate.
Imperfect transcript can be found here: http://adampierno.com/ask-has-been-through-all-of-this-before/
Links
Åsk on Twitter: https://twitter.com/DabitchAdland: https://adland.tv/Adland Podcast: https://adland.tv/podcast
Get full access to The Strategy Inside Everything at specific.substack.com/subscribe
Show more best episodes
Show more best episodes
FAQ
How many episodes does The Strategy Inside Everything have?
The Strategy Inside Everything currently has 192 episodes available.
What topics does The Strategy Inside Everything cover?
The podcast is about Society & Culture and Podcasts.
What is the most popular episode on The Strategy Inside Everything?
The episode title 'What will Kenneth Kinney be watching?' is the most popular.
What is the average episode length on The Strategy Inside Everything?
The average episode length on The Strategy Inside Everything is 41 minutes.
How often are episodes of The Strategy Inside Everything released?
Episodes of The Strategy Inside Everything are typically released every 12 days, 21 hours.
When was the first episode of The Strategy Inside Everything?
The first episode of The Strategy Inside Everything was released on Aug 8, 2017.
Show more FAQ
Show more FAQ