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The Strategy Inside Everything

Adam Pierno

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1 Creator

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1 Creator

Host Adam Pierno brings in artists, authors, executives, makers, marketers and strategists to dissect events in culture, art, politics, business, sports and beyond to discuss the strategy driving it. Support this podcast: https://podcasters.spotify.com/pod/show/adam-pierno/support

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Top 10 The Strategy Inside Everything Episodes

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What will Kenneth Kinney be watching?

The Strategy Inside Everything

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05/07/20 • 35 min

I've been watching a LOT of screens. News updates for a little while, but now anything to distract me and my family, or to try to pretend everything is OK. Notice, I used the word screens. That's new for me. We're swapping tablets, phones and televisions depending on the show or the "content." God, I hate the word content.
I've noticed my own habits haven't changed per se, as much as they have accelerated to something I assumed was inevitable. More streaming, almost no broadcast or cable—and anything from those sources is timeshifted. And no, I'm sitting out the Jordan doc. Less traditional TV has relieved me from the onslaught of brands standing with me during these uncertain times. Something to be thankful for.
I reached out to Kenneth Kinney who has been mastering video media and a leader in addressable television advertising since before I knew it was possible. He is VP of Marketing and Digital Strategy at Ai Media Group and he has a vision for how the current state of things will lead to changes in a broad collection of industries that contribute to and benefit from the content we consume.
Links: https://www.asharksperspective.com/https://aimediagroup.com/https://www.linkedin.com/in/kennethkinney/
You can get a pretty rough AI generated transcript here: http://adampierno.com/what-will-kenneth-kinney-be-watching/ while booking Adam for your next event.
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05/07/20 • 35 min

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Do you hear what Jessica Lehmann Ash hears?

The Strategy Inside Everything

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05/01/20 • 38 min

Since I was in elementary school, I’ve been a little obsessed with how ideas and thinking fit together. Taking concepts from history and applying math to them. Taking concepts from art and applying it to science. Well, applying concepts from art to everything no doubt. Weirdly, I’ve always compartmentalized my personal and professional lives. Discrete little boxes for each.
Guess what. That’s over. I’m working out of the house and taking work breaks to do art projects with my kids. It’s all connected now. I’m applying lessons from my kids’ homework to my own work, and vice versa. And before any of this started, I got to speak with Jessica Lehmann Ash about how she connects things in her mind. How her work studying music created a model for her thinking and how she applies it today. As strategy lead at Co:Collective, she is still looking for ways to connect what she knows to what she seeks to understand. Jessica folds lessons from seemingly disconnected activities and disciplines into one another to make complex problems simple.
You can read the transcript here: http://adampierno.com/do-you-hear-what-jessica-lehmann-ash-hears/
We talk about the artist Sol LeWitt, and you can see more here: https://www.michaelblackwoodproductions.com/project/sol-lewitt-4-decades/nytimes.com/2007/04/09/arts/design/09lewitt.htmlhttps://massmoca.org/sol-lewitt/
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05/01/20 • 38 min

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Geoffrey Colon Wonders What's Next

The Strategy Inside Everything

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04/20/20 • 36 min

I've been trying to think about anything except our current situation. It's just terrible and not many bright spots, especially as any attempt at dialogue goes immediately to the political, which I abhor.
I've been fortunate to be spending time with my immediate family and we have been (mostly) getting along. We've been talking about things we can't wait to get back to, or things we miss from our paused lives. I have been surprised how little my children complain about the isolation measures and how few things I've realized I truly miss or long for from the outside world. Surely, I can't be the only one who has identified a few brands I've already realized I can leave behind. In avoiding "the new normal" I've started wondering what might come of all of this.
I spoke to Head of Brand Studio at Microsoft Advertising, Geoffrey Colon about what he thinks the next normal might look like, and the trends driving that. He's looking at the data to see how people are adapting so far.
Want the transcript? You can find it here: http://adampierno.com/geoffrey-colon-wonders-whats-next/
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04/20/20 • 36 min

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Making movements with Scott Goodson

The Strategy Inside Everything

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04/07/20 • 47 min

It's easy for brands and organizations to say they stand for something when there's nothing at stake. The idea of purpose and purpose washing is something I've thought and written about. I'm on record saying I don't believe companies don't need to have a higher purpose as it has come to be known. In fact, having a stated purpose that is not true is likely much more damaging.
I was set to speak with Scott Goodson, founder of StrawberryFrog, sometime before we ended up in self-isolation. But the timing was perfect. His experience partnering with brands to turn purpose into movement highlights the best of business and branding. People using the energy they have for the purpose to drive the business and vice versa.
Search and contribute to #HCWShoutOutStrawberryfrog.com
Transcript available on adampierno.com
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04/07/20 • 47 min

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Pacing yourself with Michelle Hickey

The Strategy Inside Everything

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03/31/20 • 44 min

Now working from home, I’ve been overwhelmed with two conflicting thoughts which are dueling for mind supremacy.
1. Be productive, always, never stop, there is no excuse to not be working, writing, learning right now.
2. Retreat. Find comfort. Get your work done, and cocoon with your family.
So far, I’ve been very lucky to have several important projects to keep me working and thriving which has been a good distraction from all that’s going on. But I have noticed a tendency to retreat from writing, reading, or other smaller projects that I *thought* I had been waiting for the time to work on.
As I read hustleporn tweets urging me to use isolation to out-work competitors, I wondered, why is my tendency to avoid what I thought was good for me?
I spoke with creative, Michelle Hickey about how she balances productivity in an always-on work from home environment and why we shouldn't feel guilty about our guilty pleasures.
LinksMichelleHickeydesign.comIG: Michelle Hickey designPodcast for Creatives
Transcript available here.
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03/31/20 • 44 min

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All that inspires Keith Stoeckeler

The Strategy Inside Everything

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03/24/20 • 37 min

I’ve been thinking too much, not sure about you. We’re buried by news. Almost all of it, awful. So, I’ve been looking for sources of inspiration, good news, brightness in the dark and other cliches. One of my favorites of the month is this Twitter account that just showcases cool street art. It’s a wonderful testiment to creativity and ingenuity and the person who operates it is prolific. But I can’t help but wonder why the resonance of the bad news still seems to outlasting the good. Perhaps humans are just wired to register threats? Is it sheer volume? Maybe it’s just me? At any rate, this thinking lead me to this conversation you can hear below.
About ten years ago, Keith Stoeckeler bought a domain on Squarespace and started All That Inspires Me, to simply document things that captured his attention on line. After expanding the site to host writing and posts from other voices and growing an audience, he shut the site down. Recently, he decided the time was right to focus on inspiration again. We talk about inspiration and a bit about our current state of affairs in this upbeat conversation.
Transcript can be found on adampierno.com. Like The Strategy Inside Everything? Please share the podcast.
Be well,
Adam
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03/24/20 • 37 min

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Virtual Austin: Nikki Sunstrum had an idea.

The Strategy Inside Everything

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03/14/20 • 21 min

When SXSW was cancelled last week, Nikki Sunstrum took notice. A few minutes later, she took action. She innocently suggested Virtual SXSW replace the event. And then, it came to life around a single tweet. You can hear about it here, and the amazing group of presenters and topics that will be streamed to Virtual Austin Group on Facebook on March 18, and 19.
I’m proud to be delivering my talk, Do You Know Who You’re Talking To on 3/18 at 11a ET.
Transcript can be found on adampierno.com. Like The Strategy Inside Everything? Please share.
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03/14/20 • 21 min

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ReThink with Tom Goodwin

The Strategy Inside Everything

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03/12/20 • 50 min

Raise your hand if you’re ready for a distraction? We discuss the ways our past 30 years of technology hasn’t truly impacted the way we approach problem solving in daily lives. We recorded this before a lot of what’s going on, so it is free from COVID-19 and health conversation.
I had the opportunity to sit down across thousands of miles of internet cabling with Tom Goodwin to discuss his new book, ReThink. He was open to breaking down and challenging the core concept and I think you'll agree the conversation was a lot of fun. You're hearing the author think on the fly.
Looking for a transcript? You can find it on adampierno.com.
Please share this with someone you think would enjoy.
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03/12/20 • 50 min

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Always evolving

The Strategy Inside Everything

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03/09/20 • 1 min

Head’s up. The Strategy Inside Everything is coming back after a short break. Please send me thoughts, feedback, and topic ideas to @apierno and [email protected].
If you like the show, leave a review wherever you get podcasts, and tap the button below often to tell others.
I have been doing the show for almost 4 years (yikes!) and I love it. I’m hoping it connects with you and you are getting something from each episode.
Thanks,
Adam
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03/09/20 • 1 min

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Åsk has been through this before

The Strategy Inside Everything

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05/18/20 • 40 min

Something I've been seeking and placing a lot of value in these days is perspective. The news is jarring and disorienting. I've been finding more use and comfort in longer term views, even though those are no more certain when looking forward.
I've been thinking about the other economic shocks my career has bounced along in. The dot com bust and the 'great recession' (can't we come up with a better nickname for this yet?) we turbulent, and definitely had causes and controls that were beyond my comprehension. The current state of flux has the added variables around public health and uneven leadership at all levels of government.
I wanted to talk to someone else who had the long view. Like me, Åsk Wäppling has been working in advertising since the 90's. On her site Adland, and across the web, she has been meticulously cataloguing the industry. You may know her (as I did for a long time) as @dabitch Who else would have a more interesting perspective on how this might affect the industry? In Åsk's opinion, the changes may be more driven by our individual opinions and choices than by industry mandate.
Imperfect transcript can be found here: http://adampierno.com/ask-has-been-through-all-of-this-before/
Links
Åsk on Twitter: https://twitter.com/DabitchAdland: https://adland.tv/Adland Podcast: https://adland.tv/podcast
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05/18/20 • 40 min

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FAQ

How many episodes does The Strategy Inside Everything have?

The Strategy Inside Everything currently has 190 episodes available.

What topics does The Strategy Inside Everything cover?

The podcast is about Podcasts and Business.

What is the most popular episode on The Strategy Inside Everything?

The episode title 'What will Kenneth Kinney be watching?' is the most popular.

What is the average episode length on The Strategy Inside Everything?

The average episode length on The Strategy Inside Everything is 41 minutes.

How often are episodes of The Strategy Inside Everything released?

Episodes of The Strategy Inside Everything are typically released every 12 days, 17 hours.

When was the first episode of The Strategy Inside Everything?

The first episode of The Strategy Inside Everything was released on Aug 8, 2017.

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