Geoffrey Colon Wonders What's Next

04/20/20 • 36 min

I've been trying to think about anything except our current situation. It's just terrible and not many bright spots, especially as any attempt at dialogue goes immediately to the political, which I abhor.

I've been fortunate to be spending time with my immediate family and we have been (mostly) getting along. We've been talking about things we can't wait to get back to, or things we miss from our paused lives. I have been surprised how little my children complain about the isolation measures and how few things I've realized I truly miss or long for from the outside world. Surely, I can't be the only one who has identified a few brands I've already realized I can leave behind. In avoiding "the new normal" I've started wondering what might come of all of this.

I spoke to Head of Brand Studio at Microsoft Advertising, Geoffrey Colon about what he thinks the next normal might look like, and the trends driving that. He's looking at the data to see how people are adapting so far.

Want the transcript? You can find it here: http://adampierno.com/geoffrey-colon-wonders-whats-next/

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Previous Episode

Making movements with Scott Goodson

It's easy for brands and organizations to say they stand for something when there's nothing at stake. The idea of purpose and purpose washing is something I've thought and written about. I'm on record saying I don't believe companies don't need to have a higher purpose as it has come to be known. In fact, having a stated purpose that is not true is likely much more damaging.

I was set to speak with Scott Goodson, founder of StrawberryFrog, sometime before we ended up in self-isolation. But the timing was perfect. His experience partnering with brands to turn purpose into movement highlights the best of business and branding. People using the energy they have for the purpose to drive the business and vice versa.

Search and contribute to #HCWShoutOutStrawberryfrog.com

Transcript available on adampierno.com

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Next Episode

Do you hear what Jessica Lehmann Ash hears?

Since I was in elementary school, I’ve been a little obsessed with how ideas and thinking fit together. Taking concepts from history and applying math to them. Taking concepts from art and applying it to science. Well, applying concepts from art to everything no doubt. Weirdly, I’ve always compartmentalized my personal and professional lives. Discrete little boxes for each.

Guess what. That’s over. I’m working out of the house and taking work breaks to do art projects with my kids. It’s all connected now. I’m applying lessons from my kids’ homework to my own work, and vice versa. And before any of this started, I got to speak with Jessica Lehmann Ash about how she connects things in her mind. How her work studying music created a model for her thinking and how she applies it today. As strategy lead at Co:Collective, she is still looking for ways to connect what she knows to what she seeks to understand. Jessica folds lessons from seemingly disconnected activities and disciplines into one another to make complex problems simple.

You can read the transcript here: http://adampierno.com/do-you-hear-what-jessica-lehmann-ash-hears/

We talk about the artist Sol LeWitt, and you can see more here: https://www.michaelblackwoodproductions.com/project/sol-lewitt-4-decades/nytimes.com/2007/04/09/arts/design/09lewitt.htmlhttps://massmoca.org/sol-lewitt/

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